THE

MOSELLE L. CABRAL
BRAND

0202
Moselle Lazatin Cabral

HELLO THERE!
I AM A BAY AREA-BASED
MARKETER WITH
PRODUCT BACKGROUND.

Here are some of my stats.

5 6 20+
new brands new small-midsize major multi-
launched business products channel marketing
brought to market campaigns led

PRODUCT MAKER
Not a UX designer, not a coder
I'm someone who gets to the bottom
of the customer's problem, and
creates solutions based on that.
Who
I am
BRAND STORYTELLER
A once-upon-a-time starter
I've always loved stories—listening to
them and telling them. With that
said, I can't do marketing any other
way.
ANALYZE & IMPROVER
A believer in "there's always room
for some improvement"
A launch does not mean perfection. I
take a look at both the qualitative
and quantitative, and make
adjustments accordingly.
Why I do
what I do TO HELP
LOWER BARRIERS ,
PROVIDE ACCESS , &
SIMPLIFY WHAT'S
COMPLICATED

Each product starts out as a response to a need. As a marketer,

I believe that it's my role to understand my audience, and tell
the story of how my product can help make their lives a little
easier.
 Brand Purpose
FUNCTIONAL EMOTIONAL
To help brands and products meet To create memorable stories and
their targets through well-thought- speak the language of targeted
out marketing strategies, crisp audiences
implementation of tactics, and
careful analysis
 Moselle Cabral is...

WHAT A marketer who focuses on strategy

HOW in telling brand and product stories

My WHO for companies that share my value of making
Brand a difference in the world

Authenticity as I want to do my part in helping to lower

barriers, provide access, & simplify any
Statement WHY

complicated status quo

during exciting times of technological

WHEN advancements & an ever-growing
prioritization of the customer experience
 To marry the brilliance of the product
idea with the real need of the
customer in engaging storytelling
To

Brand Promise

PASSIONATE
Never half-hearted,
always fully committed.
It has always been all or
nothing for me. I do what I
do because I believe in it.
Personality
AMBITIOUS
"Good enough" is never an option.
I always start with an ambitious goal
and try to push myself beyond
what's comfortable, beyond my last
personal best.
DETAIL-
ORIENTED
Broad strokes have their place,
but crisp implementation is in the
details.
Whether it's watching out for typos,
checking for consistent font size or
creating and sticking to a calendar
of tasks, nothing gets past me.
 CREATIVITY
There is always something new to make. There is
always something I can help improve. For me,
getting creative goes beyond colors and copy. It's
constantly thinking of ways to make things faster,
Brand Pillars
prettier, and more delightful.

CURIOSITY
Learning is a big part of how I live my life.
Asking the right questions leads to better
understanding, which then leads to better
crafted output.

MAKING A DIFFERENCE
I believe in being a steward of time and
resources. Work is not just an 8-5 thing to do.
It has to be something I am passionate about,
knowing I am playing a role in making the
world a better place.
 The Brand
I am a marketer who focuses on strategy, telling brand and product stories for companies that share my value of
making a difference in the world, as I want to do my part in helping lower barriers, provide access and simplify any
complicated status quo during exciting times of technological advancements & an ever-growing prioritization of
the customer experience

BRAND PROMISE
To marry the brilliance of the product idea with the real need of the customer in engaging storytelling

BRAND PERSONALITY
Passionate | Ambitious | Detail-oriented

PILLAR 1 PILLAR 2 PILLAR 3

Creativity Curiosity Making a difference
Together,
CONNECT WITH ME
we can make an Moselle Grace Lazatin Cabral

even bigger mosellegrace.cabral@gmail.com

www.linkedin.com/in/mosellelazatincabral
difference