Social Media Analysis

The two-day State of the Net Conference wrapped up last

Wednesday with the most comprehensive net policy agenda,
prominent experts in Internet policy and law, and 500 attendees.

We saw many guests sharing their thoughts on Twitter using the

hashtag #SOTN.

We analyzed all 1,500+ tweets from this conversation to better

understand the most prevalent discussion themes and influential
people in the online social sphere.

Monday, January 24, 2011

 State of the Net Conference | Social Media Analysis

#SOTN Tweets:
January 18th: 1,151
January 19th: 351
The 18th proved to be the most active day,
showing almost 5 times the amount of
tweets than the 19th.

Monday, January 24, 2011

 State of the Net Conference | Social Media Analysis

1,500 Tweet Word Cloud:

Below is a word cloud of the top 100 most used words in all tweets using the hashtag #SOTN.
Size and weight of words correlate with their frequency in use. This cloud allows us to single out
thought leaders and highlight major stories.

Monday, January 24, 2011

 State of the Net Conference | Social Media Analysis

Thought Leaders:
Not only were these Twitter users the most retweeted, but their
handles they found themselves as part of the top 100 terms in all
1,800+ tweets.

The most influential Tweeter during State of the Net was Alex Howard
@digiphile. His Twitter handle was clearly the most used word over
the course of the conference.

Monday, January 24, 2011

 State of the Net Conference | Social Media Analysis

Other influential tweeters include:

Monday, January 24, 2011

 State of the Net Conference | Social Media Analysis

Highest Klout scores of the #SOTN Twitter conversation.

Rank Username Name Followers Following Score

1 Ed Ed Shahzade 67260 1056 81.33
2 alexpriest Alex Priest 4175 4138 75.52
3 digiphile Alex Howard 54879 2322 71.96
4 moui ♥ Moui ♥ 3801 665 69.02
5 adrielhampton Adriel Hampton 9418 6262 69
6 craignewmark craignewmark 31520 747 66.73
7 evgenymorozov Evgeny Morozov 9722 1370 66.48
8 PrivacyCamp Privacy Camp 2290 1998 64.88
9 Mineiridades Maria Tereza Penna 4503 4824 63.36
10 lods1211 Leanne O'Donnell 1462 450 62.76

Monday, January 24, 2011

 State of the Net Conference | Social Media Analysis

Main Stories:
Privacy was the most used topical word in all tweets (139 times).

This was in reference to the

movement to thank Twitter for
standing up to the USG, and
other general privacy issues.

Monday, January 24, 2011

 State of the Net Conference | Social Media Analysis

Main Stories:
Net Neutrality Though privacy was certainly a topic of
conversation, the most prevalent story on Twitter during State of the
Net was net neutrality, Rep. Blackburn, and the FCC.

Numerous related keywords Net 105

were found in the top used Rep 91
words Blackburn 89
FCC 82
Congress 72
netneutrality 61
regulation 44
Congressional 26
neutrality 23
against 23

Monday, January 24, 2011

 State of the Net Conference | Social Media Analysis

Main Stories:
Copyright
Infringement
COICA, Combating Online
Infringement and Counterfeits
Act, was mentioned 57 times.

Monday, January 24, 2011

 State of the Net Conference | Social Media Analysis

Main Stories:
The Thank Twitter movement was also a hot topic during the State of
the Net Conference.

One link was singled out from our

tweet analysis: http://bit.ly/ee0ouU

This was a blog post on

PogoWasRight.org by Shaun Dakin,
announcing that Twitter named
“Company of the Year” for Data
Privacy Day and unexpected hero in
Wikileaks investigation.

Monday, January 24, 2011

 State of the Net Conference | Social Media Analysis

Main Stories:
The privacy advocates are asking
people to recognize Twitter and
show their gratitude by tweeting
#ThankTwitter.

This was a highly discussed topic during State of the Net, with terms like
ThankTwitter, Twitter, Privacy, data, and the URL itself appearing prevalently
in the world cloud.

Monday, January 24, 2011