POSITION: ‘Officer - Sales’

The position is that of a frontline sales staff who would primarily be responsible for building
strengths for Asian Paints in defined geography through creation, nurturing & management of
Dealer Network through focus on Products, Services and Stakeholders comprising of
Contractors and end Consumers and thereby, achieving overall business objectives. Areas of
operation will include:

1. Dealer Management

 Assisting dealers in achieving overall sales target through regular discussions and
training support such as in-shop selling, shop meets etc.
 Solving dealer queries and issues and providing all relevant information to dealer
network such as on schemes, influencer activity, dealer accounts etc. for proper
business conduct
 Ensuring availability of material, services and promotional tools to the dealer through
co-ordination with other stakeholders

2. Market Development and Intelligence

 Exploring and opening new dealer counters to expand the overall sustainable sale
potential in the territorial market
 Being informed of and analyzing the initiatives and schemes run by our competitors for
various stakeholders like dealers, contractors etc.

3. Service Delivery

 Ensuring overall customer satisfaction through interaction with consumers to

understand gaps in service and resolve issues & complaints if any, within benchmark
timelines
 Ensuring market presence and making site visits as and when required

4. Contractor Management

 Maintaining and updating the contractor database in each geography through proper
documentation and statutory compliance
 Identifying training needs for the contractors and organizing their training

5. Reporting and coordination with various stakeholders

 Analysing data and keeping track of key parameters to enhance effectiveness

  Generating reports such as Daily visit reports, Unit monitoring report, lost sites and
other relevant competition info
 Co-ordinating with other verticals of Asian Paints for lead sharing, any site specific
support or any other issue

Job Specifications

 Role involves visiting customer sites and extensive travelling on two wheeler and public
transport
 Applicant should be mobile pan India as the said role is transferrable in nature
 Proficiency with MS – Office, in particular MS – Excel is mandatory
 Applicant should possess sound verbal and written communication skills

Applicant Profile:

1. Academics

 Applicant must possess a Graduate Degree in any stream.

 Applicant should have scored a minimum of 50% marks in Graduation, 12 th and 10th.
 Graduation must be through a full time, regular day course without any backlog.
 Applicants with a diploma but no graduation degree will not be considered.

2. Personal Profile

Age: Less than 26years.

Languages: Knowledge of English and regional language.
Work Experience: Not mandatory.
Nationality: Applicants should be an Indian Citizen or hold relevant residence status.

Selection Process:

The selection process will comprise the following rounds –

Written aptitude test

Group Discussion
Personal Interview – Round 1
Personal Interview – Final Round

Each of the above mentioned rounds is a qualifying round and only the shortlisted candidates
will be forwarded to the next round.
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