EVIDENCIA 2: MARKET PROJECTION

LAURA DANIELA RAMIREZ GARCIA

TEG. NEGOCIACION INTERNACIONAL

2104808

SERVICIO NACIONAL DE APRENDIZAJE – SENA

CENTRO TECNOLÓGICO DEL MOBILIARIO
REGIONAL ANTIOQUI
 Realice un resumen en inglés que contenga como mínimo dos párrafos, de la lectura
del segundo material complementario mencionado anteriormente.

Summary:
Today all companies and businesses, no matter how small, need to develop a good
marketing plan to be successful in their purposes. The reason is very simple: to avoid
taking steps aimlessly and without clear objectives, you must have a route guide that
serves as a reference when planning all actions and strategies.
Carrying out a marketing plan requires several very important steps: The exploration of a
variety of ideas, plans, the exploration of an environment through trends and advances,
it is also important to analyze the clients and their competitors, being consultants for an
improvement and Like other industries, they attract customers, allowing us to know
ourselves about the availability of hours, work and records. From these four steps we
can give continuity to the preparation, implementation and monitoring of the proposed
marketing plan with the purpose of reaching the marketing objectives with ease,
diligence and coordination of efforts.
  Elabore en inglés un mapa conceptual del tema visto en el primer material complementario indicado

Market Share Projection Tips for Small Businesses

Every small business wants to increase sales and grow market share. To
be requires the successful ability evaluate the current business of the
company, quantify the business that then adopt strategic planning
initiatives that increase sales.

It’s divided in

Market Share Projection is Similar to a Gap Analysis How Can a Company Project its Future Market
Share?

Steps needed to determine the market’s size and the

company’s current share of its market:
The basic approach is to determine how much new
business (units) the company can steal from its
competition.

1. Determine Market 2. Determine 3. Determine Current

Size: Current Business Market Share:
Relative to
Some markets are so Determining current
Potential
large, and grow so fast, market share simply
Business:
in other instances, the involves dividing
market is so small, and It is about current business by
concentrated in a local understanding how total market size.
area, and the much customers
fundamental principle to can actually buy
determining market size within a given year
is to calculate the
potential consumption
within the market.