[Company name]

Feasibility study
on UVC Hand
Held Portable
Device
[Document subtitle]

Prepared by : Iftekharul Hasan Siam

-2020
 Contents
Introduction...............................................................................................................................................1
Background of Innovera Labs..............................................................................................................2
Vision, Mission and Objectives.............................................................................................................2
SWOT Analysis......................................................................................................................................3
PESTLE Analysis..................................................................................................................................3
Type of Business........................................................................................................................................4
Competitor Analysis..................................................................................................................................4
STP Analysis..............................................................................................................................................5
Supply Chain.............................................................................................................................................5
Value Chain...............................................................................................................................................5
Risk Analysis..............................................................................................................................................6
Conclusion..................................................................................................................................................6
Introduction

In the current COVID 19 pandemic situation, personal hygiene and contraction of the virus has
emerged as the priority for everyone. A rise in demand of self protection medical devices and
accessories have led to higher productions.Companies are finding innovative ideas and
approaches to create products that may aid people with sterilization and create a safe free
environment.
Sterilisation devices in Bangladesh are mostly imported from China. While some come with
certification and proper sources, most of the devices don’t go through Q/A testing or neither have
certifications. These put the lives of our people at risk.

Background of Innovera Labs

Innovera Labs has recognized this issue and we have come up with one such device which can
greatly decrease the risk of contamination. Our device the UVC Germicide disinfectant is made
from a reliable light source with certification (PHILIPS) and we have designed a light weight
ergonomic design which is user friendly and portable.
We at Innovera have come up with a functional prototype model with utmost safety and with
mobility in mind. We want our devices to be functional in all environments and we have designs
the include an autonomous moving devices which sterilizes it’s surrounding. Furthermore we
have plans to build sterilization chambers for electronics, clothes and medical
equipment/accessories.
The global UV disinfection equipment market size is projected to grow from USD 2.9 billion in
2020 to USD 5.3 billion by 2025; it is expected to grow at a CAGR of 12.3% from 2020 to 2025.
Key factors fueling the growth of this market include increasing demand for UV disinfection
equipment due to threats of infectious diseases, and long life and lower power consumption of
LED-based UV disinfection equipment.

Vision, Mission and Objectives

Vision Statement “To be the quality leader in everything we do.”

Mission Statement “To deliver superior quality medical products and services for our
customers and communities through leadership, innovation and
partnerships.”
SWOT Analysis

 The owners of Innovera Labs are very talented.

Strengths  The owners are financially strong.
 The owners have strong knowledge about the products

Weakness  The owners have zero to very less business experience

 Most of the medical equipment available in Bangladesh are very

Opportunities poor quality. It can be a big chance for Innavera Labs to capture the
entire market by providing good quality equipment.

 They face tough competition from big group of companies like

Threats Beximco Group, Square Group
 They have to face competition from political leaders.

PESTLE Analysis

 Usually, political leaders are the people who are making money on
Political this crisis. It might be tough for Innovera Labs to enter into this
business, unless they use some kind of political connections.

 The government of Bangladesh have very much positive attitude on

Economical investments and creating more jobs in Bangladesh

Social  At this moment, demand for good quality medical equipment is very
high.
 Technological  Bangladesh has improved in technology in recent years. Electricity is
available 24/7 most of the time

Environmental  Innovera Labs equipment won’t harm the environment.

Legal  “Bureaucracy” might be the biggest problem for Innovera Labs.

Example: The case of rapid testing kit founded by Gono Shastho
Kendro.

Type of Business

Innovera Labs is a joint venture company. The company has 3 owners.

 Ahmed Seeam Nurullah – CSE student at Independent University. High-ambition thinker.
A dreamer.
 ….
 …..

Competitor Analysis

The intensity of competitor rivalry will be high. At this

Intensity of competitor rivalry moment many companies are importing medical products.
Though all of them are not good quality.

Threat of new entrants will be high. At this moment many

Threat of new entrants companies are importing medical products. New entrants are
coming to this market.

Bargaining power of suppliers Bargaining power of the supplier will be medium.

Bargaining power of buyers Bargaining power of customers will be low. This is because
very less company offers good quality medical products like
Innovera Labs.
 Threat of substitutes Threat of substitutes is very low. Till now there is no
substitute product of UV disinfection equipment.

STP Analysis

Segmentation People who need disinfection equipment.

Target Hospitals and Corporate Offices

Market

Positioning Good quality equipment in low price.

USP Made in Bangladesh” medical equipment in affordable price.

Supply Chain

Innovera Labs will source all their raw materials and packaging supplies from local vendors in
Dhaka.

Value Chain

Primary activities
Inbound logistics - It will be important for the Innovera Labs to build strong relationships with
the suppliers as their support will be necessary to purchase the ingredients.
Operations - Innovera Labs will operate from Dhanmondi, Dhaka.
Outbound logistics – Innovera Labs will have their own vehicles for distribution.
Sales and Marketing - Innovera Labs will extensively use digital marketing and social media
marketing in order to communicate with the targeted market.
Service - International quality pre-sale and post-sale customer service will be one of the main
competitive advantages of Innovera Labs in Bangladesh.
Support Activities
Firm Infrastructure – Innovera Labs will control the overhead costs to build up competitive
positioning in the industry.
Human Resources – Innovera Labs will start with very less number of people. In future they will
recruit more people.
Technology Development – Innovera Labs will fully utilize the use of IT in production,
distribution, marketing and human resource activities.
Procurement - Due to the linkage with multiple value chain activities, Innovera Labs will
carefully review the procurement activities to maximize the inbound, operational and outbound
value chain.

Risk Analysis

Political Risk – As mentioned before, the political leaders are the owner of medical supply
companies. Innovera Labs might have to face tough and unfair competition from those
companies. Take the case of Gono Shastho Kendro as example. Innovera Labs might need a
good connection to run the business smoothly.

Income Statement

……………………………………………..

Break Even Point

…………………………………………….

Conclusion

Innovera Labs can truly bring a new wave in the medical industry of Bangladesh. In this report,
the writer tried to analyze the market, potential customer base, and the ability to grow Innovera
Labs business to catch the market share of this industry.
In Bangladesh, Innovera Labs will have a good possibility to make high profit. By branding
themselves as a "unique" entity in its industry, Innovera Labs have the capability to become the
market leader in Bangladesh.