I am Md. Nahid Hasan Ashik.

I am doing my major in Marketing at Independent University,

Bangladesh. This is my 6th semester in IUB, side by side I am doing part-time job as SOD at BBA
Program office.
As I am doing my major in Marketing, service marketing is mandatory for me to do. I took this
course not only mandatory but also for learning about service sectors. It is a special branch of
Marketing. So, I must know about this course. At the very beginning of the semester my
expectation was to get a good result from this course. While doing this course my expectation is
slightly changed. Now I must learn a lot from this course. If I do not learn properly, I will not do
good in my service career. One day I was scrolling Facebook. I got some review about this course.
Someone said this course is very tough. You will not get a good grade from this course. I frightened
at that time but doing this course I am learning many new things. I have not known about the topics
before. In the first chapter I have learned about service, categories of service, characteristics of
services. Then I learned how a product or service can be evaluated. Before doing this course, I
have done other 2 courses of marketing. I knew that there are 4p’s of marketing but in this course,
I have another 3P’s of marketing. Then I have learned about the Gap model of service quality. I
knew there are some gaps in the service, but I did not know in detail. To run a service, they must
reduce the gaps. If they do not reduce the gaps, they will lose their customer. For giving a service
you must satisfy your customer. Every customer has some expectations from the service. They
have an expectation range. if the service goes below the expectation, the customers will not tolerate
it. Then to give a service the provider must know about the perception of the customer. Customer
perception is also very important in-service marketing because it is related with customers
satisfaction. We all know that nobody can give full satisfaction to the customer. Sometimes they
could not reach the level in that time service provider take some steps to recover their lacking.
Though we are doing online semester due to COVID-19 pandemic, but our respective teachers are
trying their level best during lecture. If we face any problem regarding course, he takes tutorial
class to clarify our problems. He is taking our class very friendly that helps all student to
understand properly and students do not feel hesitate to ask any question related to topics. I am
also trying to perform my level best to learn properly and obviously it will help to get a good grade.

So, at last I can say that this course helpful to every marketing students. If we can find any problem
in service sector, we can recover the gaps smoothly. And I am truly grateful to my faculty that I
can understand the topics properly. Hopefully, I will do better in upcoming future.