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The Philippine Abaca, Manila hemp, has remained a reliable source of export earnings since the 1980’s. It
has contributed more than USD80 Million from the 1980’s to the late 1990’s. It dominates the world
market supply by 85% ever since. This product has been a consistent dollar earner of the Philippines and
contributed to the upliftment of the socio-economic condition of the people of the archipelago. This
commodity is one of the flagship products of the Eastern Visayas Region.
Most of the abaca fiber is pulped and processed into In the early years of the 1990’s, abaca production is
specialty paper used for tea bags, vacuum bags, and at its highest and amounted to 70,400 metric ton valued
at PHP1.27 Billion. The area of land cultivated for abaca
1
“Hope Springs Eternal for the Abaca Industry” – Agriculture
2
Business Week Fiber 2 Fashion – World Garment Textile Fashion – News Desk
India
Page 2 Master of Business Administration – COB/DLSU
fluctuated from 116,850 ha to 104,700 ha in those early the abaca commodity. The following series will
years. During that time there has been a 10-year enumerate the industries where abaca is used, the
national average yield of 0.93 ton/ha. factors that reflect the current prices for the product and
the procedures on the production of this raw material.
In the recent economic turn, the production has dropped The following includes the capital (machinery, land and
by 17.8% during the first quarter of 2010. This is due to research) and labor needed for optimum production.
the fall of the prices of the product at farm level.
Manufacturing during January to March 2010 stood at Industries
102,417 bales of 125 kilograms. Most areas in the
Philippines where abaca is primarily produced Food Packaging is differentiated to three types,
experienced this fall including Eastern Visayas and the Primary, such as bags-in-boxes, envelope, blister pack,
Bicol Region. Only the Zamboanga Peninsula registered cushioning, wrapper and skin pack, Secondary, such as
a positive trend in abaca fiber manufacturing. carton and shrink wrap and Tertiary, such as crates,
stretch wraps, bales and slip sheets. The use of abaca in
Demand food packaging is primarily used in heat seal teabag
filters and heat seal coffee filter paper. Abaca pulp is the
Demand for raw abaca fiber in the world market is raw material needed for these packages and is mainly
steadily increasing at 6.6% since 1994. This increase in exported to manufacturers in China and Japan.
trend required a net output of 18.4 metric ton to 19.32
metric ton increase in a single year from 1994 to 1995. The furniture industry is also a big consumer of the
This has declined dramatically in the early months of abaca product, usually used in home decorations and
2007 because of fluctuating prices in the world market typical furniture such as chairs, tables and cabinets. In
but has grew in leaps and bounds by a staggering 308% combination with silk, polyester and cotton, abaca
to 23,085 bales. According to the Fiber Industry creates a new line of clothing fabric that is durable and
Development Authority (FIDA), this shipment water proof. Hats, handbags, tapestries and table cloths
improvement is due to the revival in demand for this are just a few examples of the many uses of the abaca
fiber in developed countries such as the United Kingdom fiber. Finally, paper products used for hand crafting,
and Japan. paper art, decorative and media. High-quality paper use
abaca fiber to extended use.
Foreign Trade
Industry Structure
Export earnings from abaca fibers and
manufacturers reached USD94.5 Million in 1995. North Farming, stripping, trading, fiber exporting and
America absorbed 72% of the abaca cordages, Europe processing are the five major sectors of the abaca
(44%) and Asia (53%) accounted for the total export of industry. The main role of the abaca farmer is the
pulp. Europe also accounts for 48% of the annual abaca cultivation of these abaca trees and stripping them down
fiber exports. to the ungraded raw material. From the
producer/farmer/stripper, the abaca fiber is sold at an
The United Kingdom shipments soared up by 500% in "all-in" basis to the Barangay dealer. At this stage, fibers
the recent months (Jan-Mar 2010) and Japan’s demand are sold ungraded due to farmers’ general lack of
for this fiber also soared by 316.9%. knowledge of the grading/classification system. The fiber
goes further to the town/city dealers. To some extent
the farmers sell directly to exporters/grading and baling
REVIEW establishments (GBEs). In some cases, farmers'
cooperatives/associations have a direct link to domestic
For the purpose of this study we will discuss the processors.
related literature regarding the supply capacity of the
Philippines as an answer to the demand of the world for
Engr. A.S. Gonzalez Page 3
fiber extraction, which output ranges from 80 to 120 country, can mold the way of life through proper
kilograms of fiber per day. management and financing. The schematic below is the
interchange of resources and support from a mesh of
key personalities and the underlying relationship
between them.
Labor and Land In the framework below, we can distinguish two area of
cooperative work as services cooperative, which
1.5 Million Filipinos directly of indirectly depend on provides training and development for the advancement
abaca production for a living. There are more than of producing their commodity, and production
100,000 farmers involved in this production. The cooperative, which focuses on output through the
estimated area that is currently for abaca is around intensive use of land and machinery.
153,000 hectares, which produce 77,400 metric tons
each year. This form of business organization is usually distinct
from investor-owned firms (IOFs), in which the
cooperative strive to maximize the benefits for their
FRAMEWORK members at zero-profit operation. Essential services
from IOFs cannot be obtained because of the zero-profit
The discussions above are the basic foundation of nature of cooperatives.
the knowledge of our commodity. It has molded the
basis of our study, that abaca, as a basic produce of the
Research and Development establish the structures and systems in the whole LED
process. It is not only concerned with managing the
These are facilities over the region commissioned by technical side of the process but also in getting ‘buy-in’
the government to cultivate scientific and tactical from political leaders, the relevant and related
discipline of the community, focusing primarily on government agencies, business and non-government
agricultural research and training. The main goal of this sector.
center is to maintain a facility that will study processes
and operations of abaca cultivation. The facility will be
wholly autonomous from the rest of the communities UNDERLYING PROBLEM
operations whereas this unit will only serve as support
towards high yield of production. As the leading producer and exporter of abaca fiber
in the world, there exists a very unstable world market
Involvement of the Fiber Industry Development for abaca in which prices becomes very volatile. This
Authority (FIDA) will be the core of this unit. Experts causes the abaca farmers to shift to other crops because
from around the country will be consulted or employed if this unstable market.
for fast paced abaca research.
1. How can the Local Government create an
Stakeholders orderly and stable market for this commodity to
maintain the growth of the abaca industry?
They are the basic financial foundation of the whole 2. What kind of assistance to the agricultural sector
system. As defined by the 1963 internal memorandum at can the Local Government impart in line with the
the Stanford Research institute, they are the party that national objective to increase agricultural
can affect and be affected by the outcome of the production and boost exports?
operation of the business entity. 3. How can the Local Government sum up capital
from outside investors to finance abaca
In the case of our schematic there are three types of production, processing, distribution, sale,
stakeholders in the system. First are the Shareholders, transport and storage?
which expect profit, performance and direction of the
business. Second is the Local Government, which drives These are the primary tasks that need to be answered
its interests from proper legislation, low community by the Local Government unit. Under the Local
unemployment and taxation. And last is the farming Government Code of the Philippines, the governing body
community, which focuses on employment, involvement, of the locality can exercise their powers to create their
profit sharing, health and environmental issues. own sources of revenue6. This provision should be
inculcated within the whole study of the industry in
Internal and External Stakeholders manifests its role in which the central figure in boosting the market of abaca
the Market that will be created by the abaca industry. in all aspects will be geared and supported by the local
The primary stakeholders will be engaged in the government.
economic transactions with regards to the business (eg.
customers, suppliers, creditors and farmers) while the
secondary stakeholders, although does not engage ASSUMPTIONS
directly on the economic exchange, are affected by the
actions of the entire business unit (eg. families, Farmer’s Perspective
community, research center and the media).
From a column in the Philippine Daily Inquirer by
Local Government5 Juan V. Sarmiento, a farmer in Virac, Catanduanes was
found dead hanging from a tree in Barangay Buenavista
The Local Government Unit (LGU) is composed of after a sharp drop of prices in the abaca industry
LGU officials and staff that shall take the lead in plunged the livelihood of their community. The farmer’s
initiating and facilitating the LED process. The LGU LED wife verified that her husband was deeply troubled by
team is expected to provide the leadership of and the low abaca prices, a few hours before he took his
5 Strategic Local Economic Development: A Guide for Local 6 Sec. 129 “Power to Create Sources of Revenue” – Local
own life. From the income from stripping, the basic It is encouraged that all stakeholders who reside and
farming family buys their food, including rice, sugar, conduct business within a municipal area to participate
coffee and other basic necessities. in the preparation and implementation of the
development plan.
At an academic perspective, 80% of the Catanduanes’
inhabitants depend on abaca, and strippers, who are National and provincial sector departments
landless, are amongst the poorest. The collapse of abaca
prices have led to a drop in the enrollment rate among Many government services are delivered by provincial
children of strippers. and national government departments at local level -for
example: police stations, clinics and schools.
The scenarios above are the general assumptions of this Municipalities must take into account the programs and
study, that the agricultural perspective of the common policies of these departments. The departments should
farmer is not focused mainly on supply for a demand for participate in the process so that they can be guided
a commodity, but rather a more individualistic view. how to use their resources to address local needs.
That the primary consideration for higher yield is that
the farmers expect that they will have higher income to It is assumed that any growth in the economy will likely
support their basic needs. be an effect on the amount of contribution towards
research, science and technology. This is where the role
The individualistic view of people as independent units of the stakeholder’s come in. They serve as the primary
leads to emphasis on a range of self-oriented values and investor towards this growth and from any investor’s
skills that support independent living. These values point of view; an expected return must be realized at
include self-sufficiency, self-determination, self- the end of any business cycle.
advocacy, self-competence, self-direction, self-efficacy,
self-regulation, self-reliance, and self-responsibility. Our Expectations are set by these stakeholders as their
assumption pertains to the reaction of a common abaca primary motivation towards lending and sharing the
farmer with regards to the low priced commodity that equity on the business pursuit with the local
they are producing. If this will entail that they will not be government. Some of these expectations are
meeting their personal and basic needs, then the transparent performance, orderly business practices and
farmers will look for other commodities that will give a firm local government agenda.
them the income that they expect.
SIGNIFICANCE
Stakeholder’s Perspective
Agribusiness is one of the largest industries in the
Identifying who will be the stakeholders in this Philippines. It makes up a significant portion of the
program is one of the key parts of our assumptions. economic development portfolio of the Local
Below are the primary beneficiaries and contact people Communities of the country. As the world population
in this area. grows, the need for agriculture and agricultural solutions
to basic human problems increases as well. Agriculture is
Municipality a vital part of our national and our local economy.
Agribusiness provides jobs for the people and has an
They will guide the development plans of the local annual economic impact. Opportunities increase locally
municipality. as we continue to grow into value-added processing,
developing more and more-efficient production to attract
Councilors new opportunities and expand our current
agribusiness.
They are the decision makers of the program based on
the needs and aspirations of their constituencies. The Department of Agriculture (DA) pledged to increase
abaca production to allow the Philippines to stay the
Communities and other stakeholders number one producer in the world. Agriculture secretary
Arthur C. Yap said good production volume should be
The abaca program is based on community needs and about 85,000 metric tons (MT). Exports of raw and
priorities. Communities have the chance to participate in processed abaca reached $90.68 million in 2006. About
identifying their most important needs.
Engr. A.S. Gonzalez Page 7
85% of the world abaca fiber supply comes from the (training, research and development), Marketing
Philippines. (distribution, sales and stakeholder engagement),
Operations (production and cost reduction) and Finance
The key to improved production is increased planting (acquiring capital and boosting stock prices).
areas. The total abaca area in the country, according to
the Fiber Industry Development Authority (FIDA), is The main focus of this discussion will be capital
141,747 hectares. acquisitions and capital management, using the other
three functions (Human Resource, Marketing and
Abaca is indigenous to the Philippines, but Ecuador and Operations) as supporters towards higher equity in the
Indonesia have caught on to the abaca trade too. business perspective, which equates to higher retained
Ecuador is the minority commercial producer, cornering earnings that will boost the stock price of the business
15% of the market. and will create a higher equity value to all the
stakeholders.
FIDA will encourage more farmers to plant abaca
because of the strong market demand, but a problem
with abaca culture and post-harvest technology. Most METHODOLOGY
farmers do no practice proper cultural management.
Most farms do not have that much land area and they Locale
plant below that so the farms will not produce the
optimal yield per unit area. Eastern Visayas is one of the two regions of the
Philippines having no land border with another region
Abaca is one fiber that has made the Philippines known and is designated as Region VIII. It consists of six
all over the world. Before the advent of synthetics in the provinces, namely, Biliran, Eastern Samar, Leyte,
1960s, abaca was the principal raw material for the Northern Samar, Samar and Southern Leyte. These
manufacture of the world-renowned Manila rope. In fact, provinces occupy the easternmost islands of Visayas:
since the turn of the century, abaca was the top export Leyte, Samar and Biliran. The regional center is
earner of the country. Tacloban City.
The abaca industry continues to be one of the Country's The region receives heavy rainfalls and typhoons
major pillars in terms of employment generation and throughout the year with no pronounced dry season.
foreign exchange earnings. The industry sustains more
than 1.5 million Filipinos who; directly or indirectly, Eastern Visayas is primarily an agricultural region with
depend on it for a living. Direct dependents include rice, corn, coconut, sugarcane and banana as major
abaca farmers, classifiers/sorters, manufacturers, crops. Its total land area is 21,431.7 km². 52% of its
traders, exporters and hundreds of fiber craft processors total land area is classified as forestland and 48% as
who provide employment to thousands of Filipinos. alienable and disposable land.8
At present, the abaca industry generates some US$81 The study will be centered in the Northern Samar
million per year from the exports of raw fiber and region. Northern Samar is located in the northernmost
manufacturing.7 portion of Samar, the third largest island of the country.
It is 732.72 kilometers southeast of Manila. The Pacific
Ocean bound Northern Samar on the east, the San
SCOPE and LIMITATION Bernardino Strait on the north, the Samar Sea on the
west and Samar on the south.
The study will go around the role of the local
government in boosting the production of abaca in their The province has a total land area of 3,498 sq. km.
very own locality. It will tackle the basic business roles About 201,730 hectares are classified as forestland. The
of a corporation in order to gain a profit margin where forestland is further classified as follows: a) Timberland-
all stakeholders are satisfied. The LGU will tap on its 189,200 hectares; b) Forest reserves-11,900 hectares;
management capabilities towards Human Resourcing c) Fishpond-499 hectares d) military and naval
reservations-128 hectares.
PHASE 5 APPROVALS
PHASE 3 PROJECTS
state. This has often involved the farmer alone incurring transparent and efficient environment for the science
considerable risk and significant investment. sector. A list of priorities includes:
As research organizations first and foremost, farmers are • Less bureaucracy and reduced compliance costs
expected to remain focused on their core research • Clearer expectations for what farmers and
activities, including the transfer of knowledge and shareholders deliver from negotiated funding
technologies to other key points in the industry. Boards • Development of a formal Statement of Science
should not spend excessive time on commercial ventures Priorities
to the detriment of a farmer’s core focus. Commercial • Appointment of the Science and Financial
ventures must be underpinned by a realistic business Officers.
and investment plan with measurable interim and
ultimate objectives. Farmers are not expected to be Respondent Sampling13
long-term holders of commercial ventures except under
exceptional circumstances. Conversely, farmers are not Understanding the agribusiness of abaca and its
expected to transfer their products to the private sector brand success, which will retain the famous name Manila
at devalued rates. They are expected to derive an Hemp, is critical to managing your key stakeholders as
adequate return on their investment. well as ensuring that the business sees return on its
investment. There are various ways to analyze the abaca
It is acceptable for farmers to enter into technology business' success from a digital perspective. From web
transfer arrangements with other localities. In doing so, traffic, to e-commerce transactions, to customer
however, farmers will be expected to consider benefit to surveys, there are various ways to slice the data. The
the local government, and provide evidence. following is a list of effective ways in collecting data to
analyze business performance:
Linkages and Collaboration
• Using multiple data sources is the best way to
Linkages between farmers, local government, and gauge business success: using customer, the
tertiary education institutes are extremely important and farmers, the community and the shareholders',
the farmers are encouraged to maintain and grow such feedback surveys or another qualitative survey,
linkages. understanding page views per visit on local
government web site, seeing how many users
The local government is encouraged to continue to seek enrolled for email communications are all
opportunities for national and international collaboration. important performance indicators that can give
Teams across the abaca production system are already your business success more context. Because
generally collaborating well. There may be potential, business success is dependent on the sum of all
however, for enhanced collaboration through forms of marketing efforts, it is best to represent your
closer collaboration. We can point out the collaboration business success as an aggregate of all your
of merger companies to this kind of system. performance indicators.
Product Specification: This type of contract includes A cash lease typically involves a cash payment for the
detailed product specifications to guarantee the quality annual right to farm or graze a parcel of real estate.
characteristics of the product. Abaca has various Payments are a function of productivity and local
commodity quality and almost all surpluses of each supply/demand conditions, but are typically fixed prior to
variety can be sold at competitive prices. The LGU can the production season with full or at least partial
impose sizable discounts and premiums if quality payment in advance.
standards are not met.
Page 16 Master of Business Administration – COB/DLSU
A share lease usually requires both tenant and landlord motor vehicles are being leased by consumers as well as
to share some part of the crop production expenses as farm and agribusiness firms. In many cases the option
well as the output. Common share lease terms have to-buy feature of such leases is structured to encourage
been a 50-50 share, with the landlord and tenant purchase at the end of the lease period, or to encourage
sharing equally the expenses of purchasing operating replacement with another leased asset.
inputs (seed, fertilizer, chemicals, fuel, etc.) and the
resulting output. Each party in such an arrangement is The leveraged lease arrangement involves three parties:
responsible for financing his or her share of the inputs a lessee, a lessor, and a lender. In essence, the lender
and selling his or her share of the output. A share lease makes a loan to the lessor that enables him or her to
may involve livestock production facilities as well as purchase the equipment. The lessor then leases that
farmland; such arrangements are typically more complex equipment to a lessee. The lease arrangement has been
than crop share leases. prearranged in such cases, thus providing the cash flow
needed by the lessor to satisfy the lender's concern with
A facility/equipment operating lease involves a specified repayment. Such arrangements are common in the
payment in cash (sometimes in kind) for the use of a transportation industry, with the leveraged leasing of
particular building, structure, or item of equipment for a airplanes, locomotives, trucks, and rail cars. Such an
specified period of time. A common example is to lease arrangement allows advantageous use of the relative tax
a tractor or combine for the tillage or harvesting session, and financial position of the lessee and lessor. There is
respectively, or to lease a warehouse or trucks for no reason why leveraged leasing could not be used in
storage and distribution of feed and supplies. Operating abaca agriculture.
leases are typically seasonal or annual (with renewals) in
length, with no ownership rights or responsibilities Equity
occurring to the lessor. The LGU can acquire additional
income from this as they can lease ballers and farming If the abaca industry is to be carried out with owned
machinery to the farmers at a lease price or can be assets rather than leased assets or through a contract,
added to the total cost to gain tax effects that may be license, or other business arrangement, the assets can
beneficial to the over all growth of the local abaca be acquired with two fundamentally different sources of
industry. funds - debt and equity. Although the choice of funding
strategy at first blush seems rather straight forward, the
Capital lease arrangement is different than a single number of options and alternative forms of debt and
season or annual operating lease in that it is longer term equity makes the decision much more complex.
(the term is usually a function of the life of the asset); it
typically allows the lessee to recover most, if not all, of Equity is the owner or investor's contribution to the
the purchase price of the asset over the lease term; and funding pool, which can come from various sources
the lessor typically has an option to buy at the end of using various instruments. The first source of equity
the lease period. Capital leases are treated much like funding for any business is the initial capital
debt- financed asset purchases from an accounting and contributions from the owner/investors. These funds
analysis perspective-they are included in the balance may come from many sources: accumulated savings,
sheet as an asset at the capitalized value of the lease borrowing against personal assets, liquidation of
with the scheduled lease payments as an offsetting investments, inheritances, etc. In some small and start-
liability, and they are analyzed with net present value up ventures this contribution may be "in kind" (i.e.,
and/or interest rate equivalent procedures. Qualified specific assets rather than cash). It may be inherited or
capital leases receive unique tax treatment (lease gifted business interests or assets from family members
payments are fully tax deductible), which may be a that were previous owners. Or it may occur in the form
major advantage for some firms. of "in kind" labor and management contributions during
the start-up phase where managers are compensated in
They are commonly used in the agribusiness sector to the form of equity interests (for example, stock or
acquire machinery and equipment (trucks, application partnership shares) rather than cash wage or salary
and delivery equipment, etc.), and less so for buildings payments.
and facilities. In production agriculture, capital leases
are less popular than in the agribusiness sector, but are At this point the LGU will be the marketer of the industry
most commonly used for major equipment items such as to look for stockholders to share with the initial equity of
power and harvesting units. Increasingly, cars and other the local industry. This usually can start within the
Engr. A.S. Gonzalez Page 17
community as the production will initially start but can important and can, in fact, give a better indicator of the
be sourced from outside the locality to create a strong total debt that can safely be utilized by the firm.
capital structure for the local abaca industry.
In essence, the concept is asset liability matching; i.e.,
This context of external equity refers to the concept of the maturity of liabilities should be matched to the
soliciting investors (maybe family members, but more maturity of the assets in the business. Short-term assets
likely individuals outside the family and possibly outside should be funded with short-term liabilities, and,
the local community) to provide funds to finance the likewise, long-term assets should be funded with long-
business. These investors may become participants in a term liabilities. Mismatching in the form of financing
general or limited partnership. Such arrangements longer term assets with shorter term liabilities has been
involve proportionate interests in the business venture, a common problem in the past in agricultural lending (as
with the manager/investor and the "external" investor well as in financial institutions such as Savings & Loans
sharing in the risks and the rewards of the enterprise. and some commercial banks). Maturity matching allows
Some of these arrangements are structured with the use of the full financial life and cash flow generating
"external" investor purchasing specific assets such as capacity of the assets to be used to support the
real estate or buildings and the operator leasing these liabilities. In some cases, particularly with installment
assets and using them in the business. This latter contract sales of real estate, the lender/seller demands a
arrangement reduces the potential conflicts if shorter maturity than is financially desirable based on
disagreements result in a decision to close down the the asset's life and cash flow generating capacity. In this
business venture; if assets are not jointly owned, the case, a partial amortization or pay down with a balloon
difficult tasks of determining value and ownership at the end of the contract life can be used to better
interests are avoided. Finding and soliciting "external" match assets and liabilities.
investors can be a very time-consuming task, and those
who do so may encounter criticism because of the A new concept that may assist in matching cash flow to
stigma of "external" equity in rural communities. debt maturity is the adjustable term loan. With this
arrangement, if interest rates rise, the annual payment
One form of external equity capital that has grown in remains constant but the life of the loan or maturity
recent years is institutional investment in farmland. With increases to reflect the higher rate. With the adjustable
funds acquired primarily from retirement or pension term arrangement, higher interest rates don't result in
funds, investment firms have managed the process of increased annual debt-servicing requirements and
buying and managing farmland for pension fund potential repayment problems, in contrast to the typical
investments. In some cases, these purchases of situation with the adjustable rate arrangement.
farmland have involved sale-leaseback practices.
The second decision that must be made or negotiated in
Debt the choice of a debt-financing strategy is that of interest
rate. The interest rate decision is typically not
Debt capital is obtained in two primary ways loans independent of loan maturity; long-term rates are
and the issuance of debt instruments such as bonds. usually higher than short-term rates because the normal
Loans for farmers and agribusiness firms are available shape of the yield curve is upward sloping. However, in
from a variety of lenders and with a variety of features. agricultural lending longer term loans are typically lower
risk because of the security used and have lower
One of the first choices that must be made in any loan is servicing requirements and costs, so carry lower rates.
debt maturity or the length of time over which the
principal must be repaid. With the incremental approach Interest rates depend on negotiation and marketing
to debt-financing, the cash flow available for debt- skills of the LGU as well as the financial strength of the
servicing becomes a dominant consideration in the business and the maturity of the debt. Skill in
decision about the length of time to repay. This can be negotiating with the lender can be important, not only in
handled by the LGU as it can use local treasury to agree obtaining debt funds but in the cost of those funds.
on a maturity date and assist the simple abaca farmer to
be able to capitalize their production the soonest
possible time, without fear of bankruptcy. Cash flow is,
in fact, one test of how much debt a firm can safely
handle, but capital debt repayment capacity is also
Page 18 Master of Business Administration – COB/DLSU
CONCLUSION