UTKARSH SINGH

E-mail: (W) utkarsh.singh21@bimtech.ac.in

(P) utkarshsingh142013@gmail.com
LinkedIn: https://www.linkedin.com/in/utkarsh-singh-b531b9145/
Mobile Number: 7007879883

CAREER SUMMARY
Seeking a position in the field of Marketing in an organization that would help me expand my knowledge of the domain and put
my marketing analysis and planning E-mail
skills toidgood
anduse.
LinkedIn

SUMMER INTERNSHIP/ CERTIFICATIONS/ DISSERTATION

Company: Teach A Class March 2020 – Present
Project: Increase Awareness for Live Classes & Tool Repository
Leadership and Strategic Planning
• Recommended new methods to increase social media awareness
• Handles and analyzed Google Adwords Account
• Created & Evaluated Search Ads , Display Ads & Video Ads
Client/Public Relationship
• Addressed issues related to lack of teachers enrollment
• Recorded & analyzed SIGN-IN traffic
Takeaways from the internship
• Holistic understanding of keyword analysis & search ads
• Significance of digital marketing in education sector

Company: Basic Shiksha Parishad May 2017-June 2017

• Part of the computer education department of the school
• Basic awareness sessions of computer science & its further uses
• Career Counseling
• Conducting camps to spread awareness regarding sanitation & environmental protection

Certifications-

Course names: Marketing Analytics by University of Virginia

Host organization: Coursera
Number of hours: 24
Learning’s/Skills developed:
• Learned about types of marketing analytics & how marketing affects brand value
• Explored Brand Architecture & ways of calculating Customer Lifetime Value
• Learned about regression analysis & how it helps in understanding consumer behavior

Course names: Fundamentals of Digital Marketing

Host organization: Google
Number of hours: 40
Learning’s/Skills developed:
• Learned about analytics and data insight & content marketing
• Search Ads , Display Ads & Video Ads
• Fundamental concepts of SEO , SEM & web optimization techniques

Course names: Pyhon A-Z: Python for Data Science

Host organization: Udemy
Number of hours: 12
Learning’s/Skills developed:
• Learned about fundamentals of python language
• Explored areas like Matrices, Seaborn, Facet Grid & KDE plots
OTHER INDUSTRY EXPOSURE
Short term projects/ OJTs

1. Company: Teach A Class

• Project Title: Google Ad Grants Competition
• Learning’s / Skills developed:
1. Customizing the campaigns to increase the reach of the NGO based on the market requirements
2. Proposed a pre-campaign and post-campaign marketing strategy based on the NGO's Google Ads account
performance and market analysis
3. Creating Ads for increasing donations & increasing the rate of teacher sign in

2. Company: Conceptive Consulting

• Project Title: Impact of weather on COVID-19 & its analysis
• Learning’s /Skills developed:
1. In depth research of majorly affected cities of U.P.
2. Analysis of current hotspots& providing latitude & longitude data of U.P. & NCR region
3. Providing suggestions for https://covid19.org.in/covid19oinformation/ improvement

3. Secondary Research Report: Dexterity Global Group

• Project Title: Market Research at Development Sector
• Learning’s / Skills developed:
1. Completed a Capstone Project report on new intervention in education happening outside India and submit
recommendations for similar programmes in the Indian Context

ADDITIONAL KNOW HOW

1. Fundamental concepts of Data Analysis
2. Digital Marketing

EDUCATION

Post-Graduate Diploma in Management (MBA) International Business in Marketing (7.53CGPA till July 2020) 2019-21
Birla Institute of Management Technology (BIMTECH), Greater Noida, India

Graduation (Bachelors in Business Administration) (73.72 %) 2016-19

Shri Ramswaroop Memorial College of Management, University of Lucknow
Highlights: Class Representative 2017-2018, Head of BBA department sponsorship team

Intermediate (12th Standard), ISC (63.16%) 2012

High School (10th Standard), ICSE (73.14%) 2000

EXTRA CURRICULAR

• Runner Up VIKRAY organized by Retail department BIMTECH (2020)

• Winner of Case Analysis Competition organized by Centre for Management Case Development BIMTECH (2019)
• Runner Up Artista 6.0 organized by Marketing club BIMTECH (2019)
• Organized Environment Awareness Camps in Rabindra Nath Tagore High School Lucknow (2018)
• Assembled INR 150000 worth of sponsorship as Head of Department, BBA Sponsorship Team for Intra Technical Fest
(2017)

PERSONAL
• Languages: Native Hindi, Fluent English, Elementary Proficiency in German
• Interests: Badminton