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CLUB HOUSE
BUBBLE DIAGRAM
USER ANALYSIS
Research method used in analyzing user behavior and preference the researcher conducted a survey on
what type of vacation do tourist prefer and what are the activities they usually do in their vacation.
SUMMARY OF THE GIVEN SURVEY:
In this chart you can see that the tourist respondents prefer to their vacation to last at least 2-3 days or a
week long, this is due to their life style and availability during the summer since most of them are working
and students they prefer to have a vacation that is short yet very active since they have limited time to spend
because of their occupations.
In this chart you can see that tourist are more in tuned to plan their vacation during the months of April and
may since this months belong to the summer season where most of the students are free and also the
temperature in the Philippines rises.
In this chart you will see the separation of activities that the tourist would like to do in their vacation. The
activities that have the highest percentage are visiting a Beach or spending their vacation in a water themed
resort.
CONCLUSION:
The result of the survey shows that tourist still prefer spending their vacation in beaches and resorts, but in
the case of tourist who will be visiting laguna the most prominent activity to do is visiting Enchanted Kingdom.
All of the subject mentioned visiting enchanted kingdom in their vacation if they were to spend it at Laguna.
They’ve also mentioned several activities to do after or besides visiting the amusement park. Mountain
climbing and visiting museums are mentioned by the subjects but the second to have the most is visiting a
resort or a water themed park like Splash Island and Wakeboard Republic.
DEMAND ANALYSIS
SINAYA’S PARADISE DEMAND ANALYSIS
There are 29,216 expected tourist arrival per day and 80% of it is 23,373/13 = 1,798 WHICH IS 6% OF THE
EXPECTED TOURIST TO VISIT THE CITY OF SANTA ROSA
Among the 1,798 expected guest, based on the conducted survey the percentage of the people who are
most likely to spend 2-3 days or a week long vacation and is also considering checking into a hotel or lounge
in the span of their vacation is 84%. Using this as a basis for the computation for the expected tourist that
will be accommodated by the hotel multiplying this percentage (84) by the number of expected tourist arrival
computed (1798) and dividing it with the number of facilities in the city that shares the same function (9) the
total expected tourist arrival for the hotel will be 168 persons a day.
There are 1,798 expected tourist arrival per day and 84% of it is 1510/9 = 168 WHICH IS 5% OF THE
EXPECTED TOURIST TO VISIT THE SINAYA’S PARADISE PER DAY
There are 29,216 expected tourist arrival per day and 80% of it is 23,373/13 = 1,798 WHICH IS 6% OF THE
EXPECTED TOURIST TO VISIT THE CITY OF SANTA ROSA
RPERCENTAGE IN TOURIST COMPANION
ALONE 7%
GROUP 12%
FAMILY 57%
COUPLE 24%
62.00 61.29
60.32 60.40
60.00
58.00
56.00
JAN FEB MAR APRIL MAY JUN JUL AUG SEP OCT NOV DEC
SOURCE: Philippine Hotel Room Occupancy Rate 2011 – 2016 (Source DOT 2011 - 2016)
PEAK SEASONS
MARCH 65.85
APRIL 67.38
MAY 67.50
DECEMBER 68.24
Based on the Occupancy Rate of hotel and resorts it shows that between March and May the occupancy rate
peaks which is expected because during this months usually school year vacation starts and also is the
beginning of the Summer season. The chart also show that in the month of December the occupancy rate
peaks at 68.24. Also based on the survey conducted in the survey it shows that tourist prefer to spend their
vacation in the months of March, April and May also there are few of the respondent that picked December
as their preferable month to spend their vacation.
FORMULA TO GET THE AVERAGE OCCUPANCY RATE
(65.85+67.38.67.50.68.24)/4 = 67.2 IS THE AVERAGE PEAK SEASON OCCUPANCY RATE
COMPUTATION IN RELATION TO PEAK SEASON
SANTA ROSA TOURSIT ARRIVAL = 8,414,264
8,414,264/12 months = 701,189
701,189/ 4 weeks = 175,297
175,297/6days = 29,216
29,216*0.80 /13 = 1,798
1798*.67/4 + 1798 = 2099
2099*0.84/9 = 196
To get the change in tourist arrival during peak seasons the expected number of tourist arrival during ordinary
day (1798) is multiplied by the average peak occupancy rate of hotel and resort (67.2) and divided by the
number of months considered as peak seasons in a year (4) finally adding the expected number of tourist
arrival (1798) which will give the Sinaya’s Paradise an expected tourist arrival of 2099 per day during peak
season.
Among the 2099 expected guest, based on the conducted survey the percentage of the people who are most
likely to spend 2-3 days or a week long vacation and is also considering checking into a hotel or lounge in
the span of their vacation is 84%. Using this as a basis for the computation for the expected tourist that will
be accommodated by the hotel multiplying this percentage (84) by the number of expected tourist arrival
computed (2099) and dividing it with the number of facilities in the city that shares the same function (9) the
total expected tourist arrival for the hotel will be 196 persons a day.
HOTEL ROOMS
ALONE 196/2*0.07/2 = 3
GROUP 196/2*0.12/4 = 3
FAMILY 196/2*0.57/4 = 14
COUPLE 196/2*0.24/2 = 12
COTTAGES
ALONE 2099/2*0.07/5 = 15
GROUP 2099/2*0.12/10 = 16
FAMILY 2099/2*0.57/10 = 60
COUPLE 2099/2*0.12/5 = 25
CONCLUSION:
In conclusion Sinaya’s Paradise is expecting to have 1798 tourist arrival in an ordinary day and during the
months of March to May and December which are the months that tourist arrival peaks it is expected to at
least have a 16% increase in tourist arrival per month and to be able to accommodate the arrivals, the resort
is providing a minimum of 116 cottages and 32 hotel rooms considering the effects of peak season in the
demand.