22/8/2020

GROUP 24
PAATAL
Table of Contents
INTRODUCTION 1
AREA OF STUDY 2
PILLERS OF DOMINANT LEARNING 3
EXPANSION STRATEGIES 4
BTL MARKETING STRATEGIES 5
GUERRILLA MARKETING………………… …………………………………6
DEMARKETING 6

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INTRODUCTION
 At BYJUS we leverage technology to merge the best practices like use of videos,
engaging content and quizzes with the best teachers so that every child across the globe
has access to the best learning experience.

 The BYJUS learning programme experience for low income family provides students a
basic holistic learning experience. Every details of a students journey is planned and
executed at the deepest level with subject matter experts, teachers and other requirements.

 We are pioneers for conducting onlne live classes through satellite enabling reach to all
parts of the world, even in remote areas.

 With the help of technology, we ensure that all kids get the highest quality of education
through brilliant teaching techniques from our highly qualified team monitored by BJYU
sir himself.

AREA OF STUDY
Since we are just launching the rural education development programme, our main focus is on
the least literacy rate affected areas such as :
 Kurung kumey in Arunachal Pradesh with only 48.75% literacy rate
 Pakur in Jharkhand with 48.82%
 Bijapur in Madhya Pradesh with 40.86%
 Malkangiri in Orissa with 48.54%
 Dantewada in Chhattisgarh with 42.12%
 Alirajpur in Madhya Pradesh with 36.10%

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THE PILLERS OF DOMINANT LEARNING:
 Personalized Learning Journeys
The personalized learning is the foundation of our unique programs for children. Using
various program adapts and creates learning journeys for them. It provides a comprehensive
coverage of over 1 lakh concepts with animated videos and questions, quizzes and flashcards.
Based on the students progress, personal learning profiles are created which help analyze
strengths and areas of improvement.
Each concept gets tagged at different levels of difficulty to create a smooth learning curve
which keeps the stundets motivated through new learning challenes. Whenever erros are
made motivationl remedial methods are created to strengthen and improve the students
learning experience.

 Technology Enabled Learing

At BYJUS we leverage technology to merge with best practices like use of videos engaging
content and quizzes with the best teachers so that every child across india has access to them.
Interactive and engaging learning modules are used in most of the areas. Personalized
learning programs designed for every students, enabled by the power of data science.

 Best Teachers & Engagemet Content

Every detail of a student journey in planned and executed at the deepest level with subject
matter experts, teachers and tools like videos. The app integrates these well crafted lessons
from our teachers and assesments along with analysis and recommendations to suit each
students learning style.

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Expansion strategies
 BYJUS PARTNERSHIP WITH GOOGLE INC.:

The Byjus learning app would come into partnership with Google in order to provide free
wifi and access to all domain websites children needs to learn and develop their skills.
Through this we are trying to increase the expansion of world wide web services even to
the least prone areas of india. Childrens education is the most critical welfare when it
comes to their development and to enhance it we did this form of strategy and this is
entirely targeted to the low income and underdeveloped areas such as the Mumbai slums
and backward villages of various states. By this expansion google would be accessible to
a more number of users and also make use of google scholar in all forms. By this
expected coverage they are not only increasing their market reach but also grabbing more
attention which could open doors for many investors to invest in their company.

 COLLABORATION WITH NESTLE GROUP:

Since a lot of kids in the backward areas are not used or dominant to education it would
be a touch time to teach them from basics and even on how to operate pads or any device
if provided. In order to tackle their lazy mind approach towards studies we have brought
in a “stud O treat” scheme in tie up with Nestle Munch where in if the students pay
attention to what the tutor is saying for the entire session in a week they would be
rewarded with chocolates or other diary products from Nestle. This will promote the
goodwill of the company along with more attention from the economy.

 EMI ON BYJUS FULL EDUCATIONAL PACKAGES:

Low income people would not have any knowledge about online education or its positive
outcomes and above that if they here there is pricing for these platforms no one would be
interested in joining . This is why we have come up with the ten rupees strategy where in
the guardians would have to only pay 10rs per month. The package cost is 500 rupees and
breaking it down in simple words, pay 10rs for the coming 50 months which is almost 4
years of education in just 10rs. The package differs according to education level and
doubles by 25% for the next four years.

 INSURANCE SCHEMES FROM LIC:

We would be initiating educational insurance provided by Byjus app in accordance with

LIC policy for these unprivileged children’s who won’t be able to pursue higher
education after their boards.

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BLT MARKETING STRATEGIES
As a company that focuses on technology for education, there is no grade levels where the
teacher goes in without a plan. In today’s world the number of marketing tactics is countless and
not all these tactics will work for our business, especially in educational technology. Below the
line marketing strategies for BYJUS would be having a tough to teach the lower income parents
the importance and use of online platforms in education and to make them understand the
benefits of BJYU'S.

LARGE MULTIPLEX SCREENS

 We would be setting up large screen boards in each community or a small village where
every single child in that place do not miss the opportunity to learn. This board would be
entirely sponsored by BYJUS itself with the student package they would take.

INCENTIVES
 We all know how hard and inaccessible it is for parents of below income society to teach
and provide good future for their kids. Thereby we would be bringing in a monthly stake
program where each kid in a family would be getting 5kg of rice and 2kg dal at the end of
every month (applicable to ration card holders only).

HIRING/TRAINING VILLAGE TEACHERS

 As the part of BYJUS initiative we would also be training women or men of that village
who are interested in teaching the kids basic knowledge of reading and learning. Through
this its not only the children’s who are getting a new opportunities but also the entire
community as job demand rises.

LOUDSPEAKERS KEPT AROUND THE ELECTRICAL POST FOR KIDS

WHO ARE NOT ABLE TO ATTEND
 Basically this is slight off side experience where in the children’s
who are unable to go attend these classes can hear the lectures
through loudspeakers kept around the locality, even though they
cannot see what is being thought they still can have the minimum
privilege of hearing what they are teaching.

STREET PLAYS
 Most of the rural people don’t have any access or are able to afford movie tickets
therefore they largely depend on street plays for leisure time. And so its one the most
beneficial way to portray our online education through street plays and mimes in various
villages. We can teach them how important is online education and given them the urge
to study.

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GUERRILLA MARKETING STRATEGIES
 DISHES AND CUPS
The main idea here is to encourage parents to send
their children to byju's, to educate them. So we
will be designing cups and plates in which people
pop out in 3D manner and tell why they want to
study and what all byju's is giving them in return
and also how their family can become more better
off if they are educated. Parents, mainly father's
hang out at a tea shop or pan shop or a local food
shop. So the cups, plates and even pens can be made from this concept.
 GOLDEN RAG PICKERS
Most of the parents in these low developed and village area are
not financially stable to educate their kids, where in the time
where they should study they would be going to collect trash or
rag picking during their childhood. To defame this we have
implemented this concept of making the bins filled with books
rather than trash and make them realize how valuable is studies.

DEMARKETING STRATEGIES
 PROMOTING THE BYJUS ADVERTISEMENT WITH
THE VILLAGE HEADS INSTEAD OF FAMOUS CELEBRITY LIKE SHARUKH
KHAN.
As many knows that in every village or community there would be a dada or village head
who takes most of the decisions, it more like a mini court where things are laid out. Through
this technique we can portray the village head in our advertisments which give the kids as
well as their parents the importance and requirement of education. And everyone listens to
the village head so everyone would make sure their kids get educated.

 FLYERS THROWN AROUND THE GULLIES

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