Sunteți pe pagina 1din 3

International Journal of Trend in Scientific Research and Development (IJTSRD)

Volume 4 Issue 5, August 2020 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470

Role of Big Data Science in the Emerging World


Prabhu Prasad
University of Mysore, Mysore, Karnataka, India

ABSTRACT How to cite this paper: Prabhu Prasad


The present study describes the emerging roles of big data sciences across the "Role of Big Data Science in the Emerging
globe which has conquered different sectors. The big data science has become World" Published in
one of the important component of the information sciences which has gained International Journal
tremendous attention in recent past, Hence they have reached millions of of Trend in Scientific
users across the globe. Based on these fundamental facts, the present mini Research and
review is presented to highlight the reported studies of big data science Development
applications and gives new facelift and calls for much more applications ahead. (ijtsrd), ISSN: 2456-
6470, Volume-4 | IJTSRD31780
KEYWORDS: Big data science, Emerging world, Application Issue-5, August
2020, pp.215-217, URL:
www.ijtsrd.com/papers/ijtsrd31780.pdf

Copyright © 2020 by author(s) and


International Journal of Trend in Scientific
Research and Development Journal. This
is an Open Access article distributed
under the terms of
the Creative
Commons Attribution
License (CC BY 4.0)
(http://creativecommons.org/licenses/by
/4.0)
INTRODUCTION
The power of that of analytics along with big data science Government agencies, non-profits along with other end-
makes sure that there is a better way of communication and users.
decisions to be made real-time which drives the outcomes of
development which are effective [1]. There are scientists There are companies that are trying to assess the role of
who are studying the patterns of malarial infection in recent technology in today’s world and are keen on dividing entities
times by the usage of data from mobile phones in that of into 4 groups as stakeholders like that of the NGOs or non-
Kenya so as to be able to pinpoint the hotspots where the governmental bodies, firms of the private sectors, officials of
transmission of disease had been taking place thereby the Government and other foundations. These bodies are
guiding the eradication efforts of the Government [2]. There now working across that of 13 geographies being engaged
are further examples like that of Direct Relief International with almost 300 makers of business decisions, 20 leaders of
which is that of an NGO for medical help which is active in thought and 25 international NGOs [4]. It has collaboratively
almost 70 countries has been using software that has been found out by that of Accenture and NetHope that more than
developed so that the community of intelligence can be 90 per cent of people have believed that the analytics of data
analyzing the data of the weather along with supplies for is one of the very important tools to be delivering better
pre-position so that they can help the storm victims along insight to help the end beneficiaries. There are greater than
with victims of other disasters that are natural. The company 70 per cent of cases who believe they have already been
Proctor & Gamble has been using the analysis of data so as to using the technology for helping in the tracking of their
identify the needs of the consumers of the men in areas that activities and 59 per cent have currently invested in data
have a scarcity of water supply and they are making analysis.
products for grooming which will be designed especially for
such a segment. Within that of 3 months of its launching, one The sector which is private is also valuing the weight that
of their shaving products has become a hit and a best-seller analysis and understanding of data carry mostly in countries
in its category within India [3]. Big data and sciences have which are developing so that they could be able to drive
arrived at the very base of that of the pyramid where the business outcomes. When they were asked what was the
poorest but the largest socio-economic groups of people who technology that they were trying to invest in so as to be
are encompassing over 4 billions of people all over the world better engaging with that of the consumers or potential
are supported and benefitted by big data. There had been consumers within markets that are ready and emerging [5].
newer researches made by companies like that of NetHope There is the case of almost half the leaders of businesses in
and Accenture Development Partnerships in the field which the world who have been surveyed have said that they have
has positioned that data analytics is one an important currently invested in data along with its analysis. The big
technology within markets that are emerging in countries data analytics have been scoring very highly with that of the
which affect the interaction between that of the business, Asia Pacific and African leaders of business. The percentage

@ IJTSRD | Unique Paper ID – IJTSRD31780 | Volume – 4 | Issue – 5 | July-August 2020 Page 215
International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470
of the following areas are as high as 61 and 57 respectively be used for keeping track of the aids they have sold or
where people have said that they will invest in that of data received. This was the information that had been transferred
analytics. At the global level, there is 41 per cent of leaders of to that of a form which is virtual and could be easily accessed
businesses who have said that they have significantly online. On the basis of the great success of the program of
boosted their share of spending on that of big data science barcodes they have now been deployed to all over Eastern
and analytics within the short span of the past 5 years. They Africa. Analysis of the data from that of the field may give the
also plan to be doing so for the next 5 years so that they may aid groups a clarified idea of the gestures which are effective
be increasing the understanding of the consumers in market and which are not in an effort to provide relief years ahead
countries that were emerging. of before the time anecdotal evidence can make the situation
clear for them. As an example, it can be said that Grameen
Within that of a country such as India that is not very Foundation can help the subsistence farmers within
advanced compared to its Western counterparts have ITC countries that are still developing by that of hiring CKWs or
Ltd which is a conglomerate of the private sector and are community knowledge workers who are also locals who can
supplying farmers with an “e-Choupal” which are kiosks travel to areas that are rural along with offer information
informing farmers about the weather, prices of crops along that is mobile-phone-based about the prices of crops, issues
with much other helpful information in languages that are of health and the conditions of the weather [10]. This
local. There are more than that of 4 millions of farmers who foundation had been partnering up with DataKind who is a
are of Indian origin who are routinely taking help from these group consisting of data experts as volunteers so that they
kiosks to lighten the pressure of manual work [6]. The can check as to how effective community knowledge
company has been using advanced analytics and that of workers were while doing what they do. Usage of the
technologies that are mobile so that they will be able to track information being gathered on that of the community
down data from that of individual farms and analyse them as knowledge workers using mobile phones have determined
well so that they are able to offer the farmers the supplies what will be making for that of a good community
which are based on that of their needs, like seeds and knowledge worker and if some types of interventions like
fertilisers. the providing of bicycles as transport can be helping them in
reaching more people in need. This was in the final stages, an
Edward Martin who is the Director of Mobile Marketing for expensive program that had to be halted or stopped as the
The Hershey Company along with the Chair of that of the datum and the analysis of the data proved to be ineffective.
Mobile Council for that of ana.net has said that time will go There is a pressing issue about that of data within the
on and a few occurrences will take place so that they will be developing countries such as the openly disseminating data
able to connect with the individuals at the level of the big to the citizens along with other stakeholders. There are
data science who will have an access to everything. They will many countries which are developing along with NGOs that
be the global marketers who can gain a deep understanding are of an international standard who have collected lots of
of the behaviour and can also measure changes in society by data that are useful in regards to the people of the country
the minute [7]. They can also intervene at the exact moment however they are very much reluctant to be going public
of time with tools of power and they will be gladly impacting with the same [11]. Kenya was one of the first countries in
changes all around. the sub-Saharan African continent to be launching open data
portals that have featured information from the census of
To explain the analytics of data, it will be involving a process that of the Government along with that of educational, health
with 3 stages that are the collection or the dissemination of and economic data. There are now users who will be able to
datum, increment of the accessibility of the data that has employ the application of MedAfrica so as to be able to track
been collected along with their analysis. Each of the stages hospitals and doctors in an area and receive medical
will be developed at different paces within that of the world information by their phones [12]. There are also other
which is newly developing. Patrick Collins who is the chief applications like this that can allow the users to be selecting
officer of information for the Hewlett Foundation has said a project within that of a significant parliamentary
that entrepreneurs are always looking for data so that it constituency along with tracking its spending and budgets.
helps them in making difficult financial decisions [8]. Their The result is millions of people of Kenya along with people
idea is in having the data to inform decisions which are who are interested in the world around will currently have
program-related in the way mentioned for finances. This is an access to the data that facilitates decision-making that is
something that helps the end beneficiaries along with more informed in a variety of areas which are as wide as
increment in the transparency of how the dollars coming they can get as observed by the last Kenyan President who
from philanthropy are being spent which will be leading to was Mwai Kibaki as this portal had been launched online.
that of increased accountability. There are similar online data portals which have been
recently launched in that of Morocco and in the Philippines
An example of innovative data collection is that of the by a website known as Check My School that allows students,
introduction to barcodes for performing relief work in educators and parents, to be monitoring the funding for the
countries that are still developing. The aid workers for that school and reporting problems if any. This is the great
of the Catholic Relief Services have come up with an idea of promise of big data science that appropriate data analysis
being able to use barcodes for the tracking of beneficiaries of and collection will be providing newer highlights or insights
developing countries along with the kind of services they on trends which are to be used by that of the NGO,
will be receiving [9]. This program with barcodes had been businesses and governments so that they can better serve
rolled out within that of the Republic of Central Africa as of and understand the end-users [13]. An epidemiologist from
2011 where vendors and beneficiaries at the fair for seeds that of the Harvard University known as Caroline Buckee has
had been given identification cards having a barcode. This been using the records from that of 15 millions of cell
card had been scanned to be registering that person and can phones within that of Kenya so as to track movements of the

@ IJTSRD | Unique Paper ID – IJTSRD31780 | Volume – 4 | Issue – 5 | July-August 2020 Page 216
International Journal of Trend in Scientific Research and Development (IJTSRD) @ www.ijtsrd.com eISSN: 2456-6470
people thereby making an effort in finding hotspots as to data analytics in Internet of Things. Computer
where malaria has been transmitted. The analysis of the data Networks, 129, pp.459-471.( 2017).
from mobile phones she had been able to track the
[7] R. Dubey, A. Gunasekaran, S. J. Childe, S. F. Wamba and
settlements from where there was occurring an
T. Papadopoulos, The impact of big data on world-class
unprecedentedly high amount of parasites so that it could
sustainable manufacturing. The International Journal of
direct the Government to be controlling their efforts in those
Advanced Manufacturing Technology, 84(1-4), pp.631-
areas. In a recent study, Nadikattu et al., 2020, reported the
645. (2016).
development of novel economical device which is smart
enough to track the Covid infected patients and creates [8] P. Paul, P. S. Aithal and A. Bhuimali, Business
alarm when you come close within 6 feet in surrounding Informatics: With Special Reference to Big Data as an
area, this technology helps in maintaining and tracking the emerging Area: A Basic Review. International Journal
social distance measure during the pandemic situation of on Recent Researches in Science, Engineering &
Covid 19. The use of Big data sciences has grown with Technology (IJRRSET), 6(4), pp.21-29.( 2018).
decades, and have been implemented rapidly through
[9] E. T. Bradlow, M. Gangwar, P. Kopalle, and S. Voleti, The
different sectors like artificial intelligence, cyber safety and
role of big data and predictive analytics in retailing.
security, automation etc., [15, 16].
Journal of Retailing, 93(1), pp.79-95. (2017).
CONCLUSION [10] S. Saha and T. Maiti, Big Data, Data Science and
In order to be summing up everything that has been said Emerging Analytic tools: Impact in social science.
earlier, one can conclude that the adoption of barcodes have (2019).
changed the scenario and one can combine the data from the
[11] L. Cao, Data science: a comprehensive overview. ACM
projects to that of the data of the demographics by looking at
the impact longitudinally. Since the people have the data Computing Surveys (CSUR), 50(3), pp.1-42. (2017).
from their GPS, they will be able to find out what had been [12] Y. Samuel, J. George and J. Samuel, Beyond stem, how
happening to that of the communities after a few years. can women engage big data, analytics, robotics and
artificial intelligence? an exploratory analysis of
References confidence and educational factors in the emerging
[1] Nadikattu, Rahul Reddy, Research on Data Science, technology waves influencing the role of, and impact
Data Analytics and Big Data (April 17, 2020). upon, women. arXiv preprint arXiv:2003.11746. (2020).
INTERNATIONAL JOURNAL OF ENGINEERING,
SCIENCE AND - Volume 9, Issue 5, May 2020 Pages: 99- [13] J. Saltz and R.Heckman, Big Data science education: A
105.. Available at SSRN: case study of a project-focused introductory course.
Themes in science and technology education, 8(2),
https://ssrn.com/abstract=3622844 or
pp.85-94. (2016).
http://dx.doi.org/10.2139/ssrn.3622844
[14] Nadikattu, Rahul Reddy and Mohammad, Sikender
[2] X.Hu, S. K. W. Chu, J. S. Downie and C. W. Y. Lee, Data
Science as an Emerging Discipline: The Roles of schools Mohsienuddin and Whig, Pawan, Novel Economical
in the Era of Big Data. In conference: Workshop 4b- Social Distancing Smart Device for COVID-19 (July 1,
Information Science to Data Science: New Directions For 2020). International Journal of Electrical Engineering
schools.( 2017). and Technology (IJEET), 2020. Available at SSRN:
https://ssrn.com/abstract=3640230.
[3] V. C. Storey and I. Y. Song, Big data technologies and
[15] Soni, Vishal Dineshkumar, Challenges and Solution for
management: What conceptual modeling can do. Data
Artificial Intelligence in Cybersecurity of the USA (June
& Knowledge Engineering, 108, pp.50-67.( 2017).
10, 2020). Available at SSRN:
[4] I. Y. Song and Y. Zhu, Big data and data science: what https://ssrn.com/abstract=3624487 or
should we teach?. Expert Systems, 33(4), pp.364-373.( http://dx.doi.org/10.2139/ssrn.3624487
2016).
[16] Mohammad, Sikender Mohsienuddin, Blockchain and
[5] I. A. T. Hashem, V. Chang, N. B. Anuar, K. Adewole, I. Bitcoin Security in IT Automation (March 3, 2020).
Yaqoob, A. Gani, E. Ahmed and H. Chiroma, The role of International Journal of Computer Trends and
big data in smart city. International Journal of Technology (IJCTT) – Volume 68 Issue 3 - March 2020.
Information Management, 36(5), pp.748-758.( 2016). Available at SSRN:
[6] E. Ahmed, I. Yaqoob, I. A. T. Hashem, I. Khan, A. I. A. https://ssrn.com/abstract=3630584.
Ahmed, M. Imran, and A. V. Vasilakos, The role of big

@ IJTSRD | Unique Paper ID – IJTSRD31780 | Volume – 4 | Issue – 5 | July-August 2020 Page 217

S-ar putea să vă placă și