LINA SOFIA FALLA ARG

A00353740
October 26, 2018

TECHNOLOGY AS THE BEST WAY TO CONNECT

Technology is a reality that every day has more importance and impact in the
business world. The technology applied to marketing directly influences to improve
consumer satisfaction, allows us to analyze customers based on their needs, as well as
distribute information brochures through social networks. With the help of social networks,
companies can achieve visibility that was not possible until now, in addition to customer
feedback, which allows corrective measures to be taken if necessary. That is why,
technology makes it easy to connect with customers.

The area of technology is one that has more and more strength. In most of the big
companies it appeared several decades ago as a latent need, where initially we didn’t see its
strategic role, but that vision has changed bit by bit. With the Internet, mobility, and the
omnipresence of customers, the technology area gains greater importance and relevance in
the business strategy of large organizations worldwide.

Some of the advantages of technology are that they allow new companies and
investments to access the markets, and once inside, increase their participation and number
of clients. In countries like Nicaragua, the internet and mobile applications are modern
platforms that offer entrepreneurs, small and large businesses, a quick means to offer their
services and products, access national and international markets, check prices and be
connected with their customers or potentials, among many other things.

The marketing role, in addition to having extensive elements of technology, is

undergoing several changes. For example, there are companies that have changed the role
of only marketing, to one of communities, because it is considered broader. Menezes
(2000) cited by Mark Ritson (2015), mentions that it is not a matter of doing digital
marketing. It's about doing marketing in a digital world. With the above it is understood
that the database, cell phones, tablets, social networks, television, etc., are tools with which
society interacts daily, which provides an advantage to the marketer, since it connects his
audience with the broad technology and internet sector, creating better relationships.

To conclude, each day you hear more of the need for loyalty of customers, as a
seller, when considering the impact of technology, the most important thing is to maintain a
full range of options and relevant channels that can be used to communicate with the
possible and existing consumers. In the end, what matters is to reach the audience that
receives more and more information, which means that its memory is more ephemeral. And
this is reached with shocking content.
LINA SOFIA FALLA ARG
A00353740
October 26, 2018

BIBLIOGRAPHY

Ballou, R.H (2006) Logistics. Supply chain management. 5 ed. Mexico Pearson
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Elósegui, T. (2015) Digital Marketing Strategy. Recovered from

https://www.marketingdirecto.com/especiales/tech-marketing/mktec-como-ayuda-
la-tecnologia-en-el-marketing

Castells, E. & Valls, J. (2004) Technology and innovation in the company. Publisher:
Ediciones upc

Gil-Pechúan, I. (2006) Systems and Information Technologies for Management. Article.

Gómez, A. J. (2015) Marketing and Technology, two areas that work hand in hand.
Recovered from https://reportedigital.com/transformacion-digital/mercadeo
tecnologia-areas-trabajan-de-la-mano/