11/12

Media and
Information
Literacy
Quarter 1 – Module 4:
Evolution of Traditional to
New Media
Media and Information Literacy – Grade 11/12
Self-Learning Module (SLM)
Quarter 1 – Module 4: Evolution of Traditional to New Media
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any work of
the Government of the Philippines. However, prior approval of the government agency or office
wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from their
respective copyright owners. The publisher and authors do not represent nor claim ownership
over them.

Development Team of the Module

Writers: Jenelyn A. Abico
Editors: Dawn Hope S. Almuena, Mary Joy M. Velasco
Reviewers: Evelyn C. Frusa PhD, Rolex H. Lotilla, Arvin M. Tejada
Illustrator:
Layout Artist: Angelou D. Samillano
Cover Art Designer: Reggie D. Galindez
Management Team: Allan G. Farnazo, CESO IV – Regional Director
Fiel Y. Almendra, CESO V – Assistant Regional Director
Crispin A. Soliven, Jr., CESE - Schools Division Superintendent
Robert J. Montero, Ed, CESE - ASDS
Gilbert B. Barrera – Chief, CLMD
Arturo D. Tingson Jr. – REPS, LRMS
Peter Van C. Ang-ug – REPS, ADM
Gilda O. Orendain - REPS – Subject Area Supervisor
Belen Fajemolin, Ph.d - CID Chief
Evelyn C. Frusa, Ph.d - Division EPS In Charge of LRMS
Bernardita M. Villano - Division ADM Coordinator
Carlo M. Melendres – EPS, Senior High School

Printed in the Philippines by Department of Education – SOCCSKSARGEN Region

Office Address: Regional Center, Brgy. Carpenter Hill, City of Koronadal

Telefax: (083) 2288825/ (083) 2281893
E-mail Address: region12@deped.gov.ph\
 11/12
Media and
Information
Literacy
Quarter 1 – Module 4:
Evolution of Traditional to
New Media
Introductory Message
For the facilitator:

Welcome to the Media and Information Literacy with Grade 11/12 Self-Learning
Module (SLM) on Evolution of traditional to New Media !

This module was collaboratively designed, developed and reviewed by educators both
from public and private institutions to assist you, the teacher or facilitator in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming
their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage
their own learning. Furthermore, you are expected to encourage and assist the
learners as they do the tasks included in the module.

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For the learner:

Welcome to the Media and Information Literacy - Grade 11/12 Self-Learning Module
(SLM) on Evolution of traditional to New Media !

The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a learner
is capable and empowered to successfully achieve the relevant competencies and
skills at your own pace and time. Your academic success lies in your own hands!

This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in the
module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

What is It This section provides a brief discussion of the

lesson. This aims to help you discover and
understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank

sentence/paragraph to be filled in to process
what you learned from the lesson.

What I Can Do This section provides an activity which will

help you transfer your new knowledge or skill
into real life situations or concerns.

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 Assessment This is a task which aims to evaluate your
level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given

to you to enrich your knowledge or skill of the
lesson learned. This also tends retention of
learned concepts.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

References This is a list of all sources used in developing

this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning and
gain deep understanding of the relevant competencies. You can do it!

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 What I Need to Know

This module was designed and written with you in mind. It is here to help you master
the Evolution of traditional to New Media. The scope of this module permits it to be
used in many different learning situations. The language used recognizes the diverse
vocabulary level of students. The lessons are arranged to follow the standard
sequence of the course. But the order in which you read them can be changed to
correspond with the textbook you are now using.

This module will focus on the learning outcome, namely:

LO 1 – Identify traditional media and new media and their relationships.

(MIL11/12EMIL-IIIb-5)

After going through this module, you are expected to:

a) Identify the growth and development of media from traditional to new
media;
b) Recognize media effects to life and society; and
c) Examine how technologies/resources shape people and society.

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Definition of Terms

Electronic Age

Began when electronic equipment including computers came into use.

Industrial Age

People used the power of steam, developed machine tools, established iron
production, and manufactured various products.

New Media

Refers to content organized and distributed on digital platforms.

New (Information) Age

An idea that the current age is characterized by creating a knowledge-based

society surrounded by a high-tech computerization. It is also known as the
Computer Age, Digital Age, or New Media Age

Traditional Media

Refers to the traditional means of communication and expression that have

existed since before the advent of the Internet.

Pre- Industrial Age

Time before there were machines and tools to help perform tasks.

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 What I Know

Let us determine how much you already learned.

Identify the following platform as Traditional or New media.

______________________1. Facebook

______________________2. Magazine

______________________3. Broadsheets

______________________4. Radio

______________________5. Blog

______________________6. Television

______________________7. Online Video Game

______________________8. Tabloid

______________________9. Podcast

______________________10. Streaming video

______________________11. Billboards

______________________12. Paperback Novel

______________________13. E-mail

______________________14. Smart phone

______________________15. Newspaper

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 Lesson
Evolution of Traditional to
4 New Media
Media and other information providers play a central role in information and
communication processes. Nowadays, media become the common outlet of self-
expression and creativity. Its huge influence spreads speedily across the globe. The
connection between technological advances and people’s connectivity created a huge
impact to the lives of today’s generation. This module covers all the above mentioned
concepts.

What’s In

Media as an Information provider became the main source of interaction and

connectivity. Accessing and retrieving information lie at the tips of the fingers. It
strengthens and builds relationships all over the world. However, as it flourish
unethical use of media becomes a dilemma . Digital Citizenship seeks to develop
norms of appropriate, responsible, and empowered technology use. Netiquette is a
set of rules about the proper and polite way to communicate with other people when
using the internet.

With the never-ending growth of media, we must equip ourselves with ample
knowledge on how to utilize information coming from various media platform.

Notes to the Teacher

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 What’s New

Activity 1: Issues in Media

Study the image of the sinking Titanic below. Then answer the questions that follow.

Image Source: https://www.historic-uk.com/HistoryofBritain/RMS-Titanic-the-unsinkable-ship/

Titanic was a luxury British steamship that sank in the early hours of April 15, 1912
after striking an iceberg off the coast of Newfoundland in the North Atlantic, leading
to the deaths of more than 1,500 passengers and crew.

Guide Questions:

1. If the Titanic sank somewhere in the Atlantic Ocean, how do you think the news
reached people in England and New York at that time?

__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

2. If the Titanic sank today, in what format would people receive or read the news?

__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

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 What is It

EVOLUTION OF MEDIA

Social media changed us. People ways of living is a reflection of a boundless limitation
of media from prehistoric age down to the digital age. Media evolution can be
described through four ages.

Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper from
plants, and forged weapons and tools with stone, bronze, copper and iron. Examples:
Cave paintings (35,000 BC) Dibao in China (2nd Century)
Clay tablets in Mesopotamia (2400 BC) Acta Diurna in Rome (130 BC)
Codex in the Mayan region (5th Century) Papyrus in Egypt (2500 BC)
Printing press using wood blocks (220 AD)

Industrial Age (1700s-1930s) - People used the power of steam, developed machine
tools, established iron production, and the manufacturing of various products
(including books through the printing press).
Examples:

Printing press for mass production (19th century) Punch cards

Newspaper- The London Gazette (1640) Telegraph
Motion picture photography/projection (1890) Telephone (1876)
Commercial motion pictures (1913) Typewriter (1800)
Motion picture with sound (1926)

Electronic Age (1930s-1980s) - The invention of the transistor ushered in the

electronic age. People harnessed the power of transistors that led to the transistor
radio, electronic circuits, and the early computers. In this age, long distance
communication became more efficient.
Examples:

Transistor Radio Mainframe computers - i.e. IBM 704 (1960)

Television (1941) Personal computers - i.e. Hewlett Packard 9100A (1968),

Apple 1 (1976)
OHP, LCD projectors Large electronic computers- i.e. EDSAC

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Information Age (1900s-2000s) - The Internet paved the way for faster
communication and the creation of the social network. People advanced the use of
microelectronics with the invention of personal computers, mobile devices, and
wearable technology. Moreover, voice, image, sound and data are digitalized. We are
now living in the information age.

Examples:

Web browsers: Mosaic (1993), Internet Video: YouTube (2005)

Explorer (1995) Augmented Reality / Virtual Reality
Blogs: Blogspot (1999) Hangouts (2013)
LiveJournal (1999) Video chat: Skype (2003), Google
Wordpress (2003 Smart phones
Social networks: Friendster (2002) Wearable technology
Multiply (2003), Facebook (2004) Cloud and Big Data
Microblogs: Twitter (2006), Search Engines: Google (1996), Yahoo
Tumblr (2007) (1995)
Portable computers- laptops (1980),
netbooks (2008), tablets (1993)

As time passes by, media evolved. Nevertheless, its primary role remains unchanging.
Its development from traditional to new media brought us so much convenient.

When we speak of Traditional Media, it refers to the traditional means of

communication and expression that have existed since before the advent of the
Internet. New Media refers to content organized and distributed on digital platforms.

The image below shows the difference between traditional and new media.

Image source: http://raymondjohnty.blogspot.com/2017/12/activity-2-evolution-of-traditional-and.html?m=1

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 What’s More

Activity 1

To deepen your understanding on the aforementioned concepts, fill in the matrix

below. A sample is provided for you.

Age What format/ What format/ What format/

equipment did equipment did equipment
people use to people use to did people use to
communicate store share or
with each other? information? broadcast
information?

Traditional paper Traditional paper Traditional paper

and writing and writing and writing
materials materials, Cave materials, Cave
Pre-Industrial Age paintings/stone paintings/stone
tablets tablets

Industrial Age

Electronic Age

Information Age

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 What I Have Learned

Let’s summarize the lesson by answering the following questions.

1. Given the available media that we now have in the world, what are its roles
and functions in a democratic society?

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

2. In what way does media affect your life (personal, professional, academic,
social, others)?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

3. Evolution of media is divided into:

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

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 What I Can Do

Come up with a political cartoon depicting how the growth in technology will affect
Filipino society in the next five to ten years. Explain your work in three to five
sentences.

Sample political cartoon:

Image source: https://www.philstar.com/the-freeman/opinion/2019/04/14/1909897/editorial-how-

social-media-became-useful-tool-politicians/amp/

_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

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 Assessment

Instruction. Read and answer each question carefully. Choose the letter of the
correct answer.

1. People discovered fire and developed paper from plants in what age?
A. electronic age C. industrial age
B. information age D. pre-industrial age

2. Annie’s grand parents exchange letters through telegraph. Telegraph flourished

during what age?
A. electronic age C. industrial age
B. information age D. pre-industrial age

3. It is characterized by internet that paved the way for faster communication

and the creation of social network.
A. electronic age C. industrial age
B. information age D. pre-industrial age

4. The following are media used in pre-industrial age, except__________.

A. cave paintings C. metal press
B. papyrus D. Acta Diurna

5. The following platforms signal the information age, except______________.

A. television C. youtube
B. blogs D. wearable technology

6. Which of the following medium is used during the electronic age?

A. clay tablets C. cloud and big data
B. virtual reality D. LCD projectors

7. The use of facebook belongs to what age?

A. electronic age C. industrial age
B. information age D. pre-industrial age

8. Television and radio are examples of ____?

A. broadcast media C. new media
B. digital media D. print media

9. The invention of the transistors ushered in _______age.

A. electronic age C. industrial age
B. information age D. pre-industrial age

10. Teenagers are fond of using smart phones and laptops, these gadgets paved was
during what media age?
A. electronic age C. pre-industrial age
B. information age D. industrial age

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 Additional Activities

Analyze and describe the evolution of media using the cartoon below.

Source: https://amt.caltech.edu/resources/cartoons

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

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 17
Assessment What I Know
1. D 1. N
2. D 2. T
3. B 3. T
4. C 4. T
5. A 5. N
6. D 6. T
7. B 7. N
8. A 8. T
9. A 9. N
10. B 10. N
11. T
12. T
13. N
14. N
15. T
Answer Key
References

Commission on higher Education, 2016. Teaching Guide for Senior High School
MEDIA AND INFORMATION LITERACY CORE SUBJECT.

Media and Information Literacy Curriculum Guide by DepEd

Titanic (2020). History.Com Editors. Retrieved June 27, 2020 from

https://www-history-com.cdn.ampproject.org/v/s

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 DISCLAIMER

This Self-learning Module (SLM) was developed by DepEd SOCCSKSARGEN with

the primary objective of preparing for and addressing the new normal. Contents
of this module were based on DepEd’s Most Essential Learning Competencies
(MELC). This is a supplementary material to be used by all learners of Region
XII in all public schools beginning SY 2020-2021. The process of LR development
was observed in the production of this module. This is version 1.0. We highly
encourage feedback, comments, and recommendations.

For
For inquiries orinquiries
feedback,orplease
feedback,
writeplease write or call:
or call:

Education –
Department ofDepartment Education – SOCCSKSARGEN
ofSOCCSKSARGEN
Learning Resource
Learning Resource Management Management System (LRMS)
System (LRMS)

RegionalRegional Center,
Center, Brgy. Brgy. Carpenter
Carpenter Hill, City Hill, City of Koronadal
of Koronadal

Telefax
Telefax No.: (083) No.: (083)
2288825/ (083)2288825/
2281893 (083) 2281893

Email Address: region12@deped.gov.ph

Email Address: region12@deped.gov.ph

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