THOMPSON CHRISTIAN SCHOOL

F.Torres St., Davao City

BUSINESS PLAN

Submitted to:

Mr. Ron Labra

Subject Teacher

Submitted by:

Andrea Cate A. Carteciano

11 - Hebrews

November 2019
 Chapter 1: Company Summary

1.1 Start-up summary

The fast pace increasing knowledge together with a fast pace motion of how we humans

adjust our way of living from doing things hand in hand to just one click from the phone leaves a

remarkable challenge for everyone to cope up. In the case of transportation we could all agree to

a point of being stuck in a long line waiting for jeepneys or buses to arrive and bring you to your

desired destination, it is in some areas an opposite word of “fast pace motion” we’re aiming to.

Our business which is called “By-Tambaystanders” or “B.T.S” ensures great offers to

feel the costumers free by lessening their time falling in lines. We made sure that in terms of

service providing we are easily accessible by wide variety of costumers through a variety of

channels like; Facebook Page, App, Website and even the traditional telephone hotline and

offices or satellite branches. B.T.S offers amenities for those individual who feel bored in falling

in lines and the business would also be a good platform of increasing the socializing ability of an

individual. Also sharpening the mind through our app is a good way of getting rid from boredom.

Here at B.T.S we we’re inspired of those cases that PWD’s and pregnant women, even though

provided with special lanes still feel uncomfortable. We also considered those persons who

might need some of our amenities when some emergency cases arise.

The main goal of this business is to be able to help those people who has a hectic

schedule thus preventing them to spend time in long lines and also those who would need our

services when emergency cases arise. We want to let the people realize that they could still enjoy

great times even though they are waiting in lines with a socializing ability and mind sharpening

acquisition.
 Chapter 2: Services

2.1 Visualization of FB Page Services

BTSSTANDERSCO.
BY -TAMBAYSTANDERS Freedom from Waiting.

BTS STANDERS CO.

SKIP THE WAIT! Contact us….

BTSCO.

2.1.1.a. The page is open for all. The customers would found the message part, write a
post, our shop, services, photos, videos and etc.

2.1.2 Service Description

The business B.T.S will provide a FB page for the customers. This will be used for online

forums and even to address the needs and FAQ’s or Frequently Asked Questions of the

customers. In this page the customers will also be updated for the latest upgrade of the business

and be featured as well.

Link: https://www.facebook.com/BTSSTANDERSCO./
2.2 Visualization of the Personal FB Account Services

2.2.1.a. The personal profile in FB is accessible for all. Through this the customers could
get to know more about the manager and management of the business.
2.2.2 Service Description

The personal FB account would bring closer the management and the customers so that

the customers would really feel valuable because of the feeling that their suggestions will be

counted and heard.

Link: https://www.facebook.com/cate.carteciano

2.3 Visualization of Phone and Hotline Number Services

CALL
NOW!

2.3.1.a.
For inquires please call or text:
Hotline Number : 222-222 Phone Number : 09000000007
2.3.2 Service Description

As we all know not all people have social media accounts especially our Lolo’s and

Lola’s. We will be providing this too so that we are able to reach large mass of audience or

customers.

Phone Number: 09000000007 Hotline Number: 222-222

2.4 Visualization of Website Services

BTSSTANDERS.com.ph

2.4.2 Service Description

This is also a necessary thing for us because as we all know not all people have social

media accounts. If they want to find and search about us a website is on standby to welcome and
feed the information they need about our business.

Website: BTSSTANDERS.com.ph

2.5 Visualization of App Services

ONE TIME
B.T.S USE

Welcome! Name:______________

Be free Phone Number:______

from
*open GPS for easy
waiting!
location*
ONE-TIME
>LIST OF STANDER/S
USE
>STANDER/S POSITION
LOG IN
Verification:
SIGN UP
________

2.5.1.a START MENU 2.5.1.b ONE TIME USE

This menu is the start-up menu of the
application. The avatar on the screen would
guide those people who would use the app. In
this part also we would see the different
choices on how to use the app. Whether one-
time use, to log in an account or to sign up for
a new one.
This part is the one-time usage of the app.
The customer will be able to choose the
stander he/she likes and locate her position and
where the stander is. Playing games and
chatting to other users or standers in the app is
excluded when using this. A text will be sent
to verify the booking of the customer.
SUB-
2.5.1.f USER’S PROFILE
SITES
My This part is the user’s profile. After being
Location MY able to log in or sign up this part will
automatically appear. From this the person will
Standers ACCO click the icon or words to direct the customer
Location
UNT to the site he/she want to be directed.
List of
Standers NAME

Gamers AGE
Lounge
SEX
iCHAT
Customer
Help/ 2.5.1g LIST OF STANDERS
F.A.Q Message
This part is the list of standers. The customer
will be able to choose the stander he/she likes
and know some of their background.

Stander #1 Stander #2

NAME NAME

AGE AGE

SEX SEX

PHONE NUMBER PHONE NUMBER

ADDRESS ADDRESS

CURRENT LOCATION CURRENT LOCATION

 Stander Customer
Location Location
Barangay Hall of S.G.R. Subd. of
Catalunan Grande, Catalunan Grande,
D.C D.C

2.5.1.h LOCATORS

This part is the locator for the customer

and the stander. This will be helpful for
estimation of time when to book for a
GAMERS LOUNGE
stander or not.

Racing Game

2.5.1.i GAMERS LOUNGE

Add the
Puzzle This part is the gamer lounge for those
customers who are bored. We have three
types of games in the app. The customers
Cross Word will also be able to gain points in these
Puzzle that is convertible to cash. This is only for
those who signed up or logged in.
 LOG
SIGN
Where freedom
NAME:______________
from waiting
AGE:_______________ happens!
SEX:_______________

PHONE NUMBER:_____

ADDRESS:___________ USERNAME: _________

Registration:_________ PASSWORD:_________

Verification:_________

2.5.1.c SIGN UP

This part is the sign up part. Before

having an account the basic information of
the person must be filled and he/she would
HELP / choose the registration on the range of
using the app.
F.A.Q SITE
2.5.1.d LOG IN

This part is the log in part. The

customer will first fill up his/her username
and password before using the app or
logging in. The customer cannot use the
app if the registration is expired.

2.5.1.e HELP/F.A.Q SITE

This part will be available for everyone

and for those who have questions and help
with the booking,their account or the
business.
 iCH
2.5.1.j iCHAT

This part will be the chatting station

between the customer and stander or
stander to stander and customer to
customer. This is provided only for those
who registered for the app. This would
enhance the communication skills of the
customers and standers.

2.5.2 Service Description

Our app offers variety of ‘iwas boredom’ challenges for the customers. This will play a

big part in our service and business. In the app the customers will be able to choose the stander

they want, either a girl or boy and they will be able to view their background and locate the

nearest stander and the stander you chose would easily know your location through our app. It is

also in the app that the customers could play and interact with other users and even earn some

cash through built in apps.

App: BTSSTANDERSCO.
2.6 Visualization of Daily Activity Services

2.6.1.a.

First the business

would accept tasks
about people who
need somebody to
take their lines.

They can book the

person through our
app,hotline or
nearest branch.

2.6.1.b. The customer will then be able to choose his/her preferred stander.

2.6.1.c. The customer could choose from our ‘specialized ammenities’ when needed.

2.6.2 Service Description

The business would provide stander service provision on the daily basis and ‘specialized
ammenities’. These is the main and overall service of the business.

Chapter 3: Marketing Strategy and Analysis

3.1 Market Segmentation

 Type Male % Female % Total %
Low vision 154,053 32.9 198,345 41.9 352,398 37.4
Oral defect 27,100 5.8 23,762 5.0 50,862 5.4
Partial blindness 38,157 8.1 38,574 8.1 76,731 8.1
Mentally ill 34,818 7.4 32,476 6.9 67,294 7.1
Mentally retarded 35,194 7.5 30,919 6.5 66,113 7.0
Quadriplegic 31,297 6.7 24,592 5.2 55,889 5.9
Hard of hearing 22,251 4.7 22,474 4.7 44,725 4.7
Others 125,896 26.9 102,190 21.6 228,086 24.2
Total 468,766 100.0 473,332 100. 942,098 100.0
0
Total Reference 38,524,267 37,979,810 76,504,077
Population
Prevalence % 1.2 1.2 1.2
Gender Ratios: 49.8 50.2

Figure 3.1.1 Disabled Persons by Type of Disability and Sex, 2000

Figure 3.1.2 Percentage of women who have had a live birth or who are pregnant with their
first child, and percentage who have begun childbearing: 2017
 Figure 3.1.3 Number of Enrolled Students

Customer segment is dividing the market size accordingly. In my market size you could

observe the number of enrollee on figure 3.1.3, raising number of percentage of women who

have had a live birth or who are pregnant with their first child on figure 3.1.2 and the number of

disabled person in different types of disability on figure 3.1.1. These surveys and data was

conducted in the Philippines. These are my prospect costumers when divided in specific groups

with their common denominator.

3.2 Competitive Edge

The competitive advantage of my business are; first it has a diverse choices of ‘time killing’

activities, we are easily contacted and reached either personal or online aspect. Second, we

created a mobile app that other than used for booking the stander/s it also provides socializing

ability and mind sharpening acquisition. Third, we are the first, if given the chance, to provide

for this kind of service specifically in the Davao City area. And lastly, the business, as a service

type, would provide stander/s available for 16 hours every day as the main activity done in the

business.
3.3 Marketing Strategy

By-TambayStanders business strategy will first, be advertised locally with the help of

TV advertisement which will serve as foundation for marketing. Lastly, promote the application

in the social media sites such as Facebook, YouTube and the like. Through those popular sites I

can launch my application to let my target customers see how my business through service may

help them for their daily challenges in falling in lines and in accommodating some of their

emergency needs.

3.4 Strategic Alliances

B.T.S or By-TambayStander recommended partners would be companies related to

Social Media Offices and of private companies such as; Advertising Companies, Manpower

Agencies, Tel-communications Companies, Food Manufacturing Companies and Power Banks

Companies. With the help of our business, this will boost the name and may give opportunities to

these private companies and offices and in turn we will be able to give good service through their

product/s or service.
 Chapter 4: Financial Plan

4.1 Projected Profit and Loss

The following table shows the Projected Profit and Loss.

PROJECTED PROFIT AND LOSS

Sales Revenue 2019 2020 2021 2022 2023

TOTAL 3, 523, 920.00 7,047,840.00 10,571,760.00 14,095,680.00 17,619,600.00

REVENUE/IN
COME
Total Revenue 3, 523, 920.00 7,047,840.00 10,571,760.00 14,095,680.00 17,619,600.00
Operating
Expenses
PAYMENT OF 763,000.00 763,000.00 763,000.00 763,000.00 763,000.00
SALARIES
OFFICE RENT 15,000.00 15,000.00 15,000.00 15,000.00 15,000.00
EXPENSE
UTILITIES 48,000.00 48,000.00 48,000.00 48,000.00 48,000.00
EXPENSE
MAINTENAN 60,000.00 60,000.00 60,000.00 60,000.00 60,000.00
CE
TEL- 24,000.00 24,000.00 24,000.00 24,000.00 24,000.00
COMMUNICA
TIONS BILL
PAYMENT OF 1,057,176.00 2,114,352.00 3,171,528.00 4,228,704.00 5,285,880.00
TAX
ADVERTISEM 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00
ENT FEE
OFFICE 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00
SUPPLY
Total 1,978,176.00 3,035,352.00 4,092,528.00 5,149,704.00 6,206,880.00
Operating
Expenses
Net Operating 1,545,744.00 4,012,488.00 6,479,232.00 8,945,976.00 11,412,720.00
Income
Table 4.1.1 Project Profit and Loss
 Appendices

Yap, J. Reyes, C. Albert, J. R. Tabuga, A. (2008). Preliminary Results on Persons with Disabilities
Conducted in Selected Metro Manila Cities. Retrieved date, October 15, 2019. Retrieved from
https://www.ide.go.jp/library/English/Publish/Download/Jrp/pdf/151_02.pdf

Abaro, R. D. JR. (2018). 2017 National Demographic and Health Survey: Davao Region. Retrieved
date, October 15, 2019. Retrieved from http://rsso11.psa.gov.ph/article/2017-national-demographic-
and-health-survey-davao-region
 Malipot, H. M Yap, J. Reyes, C. Albert, J. R. Tabuga, A. (2008). Preliminary Results on Persons
with Disabilities Conducted in Selected Metro Manila Cities. Retrieved date, October 15, 2019. Retrieved
from https://www.ide.go.jp/library/English/Publish/Download/Jrp/pdf/151_02.pdf

(2009). ASEAN Tax – Philippines. Retrieved date, October 15, 2019. Retrieved from
http://www.rd.go.th/publish/fileadmin/user_upload/AEC/AseanTax-Philippines.pdf

Facebook Account. Retrieved Date, November 19, 2019. Retrieved from

https://web.facebook.com/cate.carteciano