GREEN TOURISM

Just a trend or already a necessity?

Topics

Definition of Green Tourism

Facts and figures

Positive aspects of Green Tourism

Sustainability in the hotel industry

Methods to improve sustainability in the hotel industry

Importance of sustainability for Generation Y

Evaluation of our Green Tourism Survey

Sources
GREEN TOURISM...

... is Sustainable Tourism It takes care of needs of the environment, local

residents, businesses and visitors in destinations
now and in the future.
Definition of Green Tourism

"Responsible travel to
natural areas that
conserves the
"Tourism to areas of "Responsible travel to environment, socially
ecological natural areas that and economically
interest especially to conserves the sustains the well-being
support conservation environment and of local people, and
efforts and observe improves the well- creates knowledge and
wildlife." (The Oxford being of local people." understanding through
English Dictionary) (Megan Epler Wood) interpretation and
education of all
involved." (The Center
for Responsible Travel)
Facts and figures
Global tourism:
■ Over 1.4 billion international travel arrivals in
2018 (5% more compared to 2017)
■ Global tourism revenue has reached a maximum
of 1.3 trillion in 2017
■ Expecting an increase to 1.9 billion travel arrivals
in 2030
■ Total contribution of the tourism industry to
employment is almost over 10%

Global tourism is continually growing

Facts and figures
In Germany:
■ 5.6 million trips to Germany (2017) with 83.9
million overnight stays
■ Total revenue of 36.1 billion Euro
■ By 2030 Germany's inbound tourism could
potentially reach 121.5 million overnight stays
(increase by 80%)
■ Total contribution of the tourism industry to
employment is almost over 7%
■ The second most popular destination
for Europeans (1st Spain and 3rd France)
Facts and figures
Arrivals of guests in Germany in 2018 by accommodation Expenditure of foreign travelers in Germany on tourist
type and origin (in millions) products in 2015 (in billions)
Conclusion
Importance of sustainability in the tourism industry

Big impact + Many possibilities

■ Huge traffic (travelers + workers) ■ Cashflow
■ Usage and waste of resources ■ Many employees (cheap labour)
■ Regional impact ■ Rising demand for environmentally
friendly choices
POSITIVE ASPECTS
OF GREEN TOURISM
VALUABLE BIOLOGICAL
INFORMATION
 POSITIVE IMPACT ON
COMMUNITY CULTURE
LOCAL ECONOMIC
IMPROVEMENT
NATURAL RESOURCE
MANAGEMENT
INCREASE CUSTOMER
LOYALTY
SUSTAINABILITY IN THE
HOTEL INDUSTRY
■ Approach of sustainability since 1993
■ Scandic’s sustainability work is based on three concepts for sustainable
development:

1. The Natural Step

2. 10 principles of the UN Global Compact and the sustainable development
goals
3. Circular Economy
1. The Natural Step

■ Has been a part of

Scandic's sustainability
work since 1993
2. 10 Principles of the UN Global Compact

■ Contains principles that

meet fundamental responsibilities in
the areas of human rights, labour,
environment and anti-corruption
3. Circular Economy

■ Six kinds of actions that can be done to

follow the principles of Circular
Economy (The Resolve Framework)
■ Use in the Scandic Hotels: biogas plant,
beehive, regular maintenances of
machines to guarantee longer
durability
Sociocultural efforts

■ Sale of waffles, popcorn and sausages in support of the World Childhood

Foundation
■ Easter egg painting with the hotel's godchildren from Neuland e.V.
■ Participation in the Life Run in support of the Berliner Aids-Hilfe e.V. to support
people with HIV
■ Against Homophobia during their demonstration “Thousand Hands for the Rainbow”
■ Organization of a flea market in support of the World Childhood Foundation
Environmentally efforts

■ Energy saving measures: installation of an induction cooking field in the main

kitchen
■ Switching the outdoor logo lighting to LED
■ Exchange of the cold and heat pumps to energy-saving Stratos pumps
■ Recycled fish sculpture as a symbol of sustainability
Methods to improve
sustainability in the
hotel industry

■ Cancel daily housekeeping

service
■ IQ Room Control
■ Beehive for self- made honey
Importance of sustainability
for Generation Y

■ Generation Y also known as Millennials are those born between 1981 – 1999
■ Basis forms a study of the University of Tennessee, Knoxville
■ Question 1: How much importance do you place on sustainability?
■ Question 2: Do you feel sustainable actions are necessary?
■ Question 3: What do you see as the future of the planet if truly sustainable actions
are not worked into the daily lives of individuals?
EVALUATION OF OUR
GREEN
TOURISM SURVEY
Attitude towards sustainability during a
vacation trip
Preferred transportation option for
traveling
Phases in which Generation Y pays
most attention to sustainability
 JUST A TREND OR
ALREADY A NECESSITY?
Sources

■ https://www.bmu.de/themen/wirtschaft-produkte-ressourcen-tourismus/tourismus-sport/nachhaltiger-
tourismus/
■ https://www.umweltbundesamt.de/themen/wirtschaft-konsum/nachhaltiger-tourismus#textpart-1
■ https://www.scandichotels.de/landing-pages/nachhaltige-hotels
■ https://www.scandichotels.de/globalassets/content-germany/scandics-guidelines-to-sustainable-
procurement.pdf
■ https://greenglobaltravel.com/what-is-ecotourism-10-simple-steps-to-more-sustainable-
travel/#THE%20DEFINITION%20OF%20ECOTOURISM
■ https://trace.tennessee.edu/cgi/viewcontent.cgi?article=2506&context=utk_chanhonoproj
■ https://thenaturalstep.org/approach/

All sources last visited on 19.07.2019

Sources

■ https://de-statista-com.pxz.iubh.de:8443/statistik/daten/studie/37123/umfrage/weltweites-
tourismusaufkommen-nach-reiseankuenften-seit-1950/
■ https://de-statista-com.pxz.iubh.de:8443/statistik/daten/studie/194601/umfrage/prognose-der-anzahl-
weltweit-einreisender-internationaler-touristen/
■ https://de-statista-com.pxz.iubh.de:8443/statistik/daten/studie/187764/umfrage/weltweite-
einnahmen-im-tourismus-seit-2000/
■ https://de-statista-com.pxz.iubh.de:8443/statistik/daten/studie/289178/umfrage/beitrag-der-
spanischen-tourismusbranche-zur-beschaeftigung-im-vergleich/
■ https://www.germany.travel/media/pdf/ueber_uns_2/2018_11/DZT_ZahlenFlyer_April_2018_EN_RZ02
_Web.pdf

All sources last visited on 19.07.2019

Sources

■ https://www.worldtrips.com/blog/pros-and-cons-of-ecotourism
■ http://www.greentourism.eu/en/CaseStudy/Details/10
■ https://www.radissonblu.com/en/hotel-
berlin?facilitatorId=RHGSEM&csref=PPC_G_sk_CR_SN_COM_HO_BERZA_Brand_EN_e_Search_c&mkwid
=sy1ohTq7O_dc&pcrid=327602003690&pkw=radisson%20blu%20berlin&pmt=e&slid=&pgrid=372012
80008&ptaid=aud-549371522130:kwd-
26883270003&gclid=CjwKCAjwmtDpBRAQEiwAC6lm4_xvH3Rlgy5LD1jQWYome6ZlM16OgeeV2-
0nOFqpVAkdcM_M7As_-hoC1VYQAvD_BwE
■ https://unsplash.com/search/photos/temperature

All sources last visited on 19.07.2019