Maruti Suzuki India Ltd.

Maruti Suzuki India Limited is the holding company. The company is involved in the manufacture, purchase,
and sale of motor vehicles, consumables, and spare parts (vehicles). Other functions of the Company include
facilitation of used car sales, ship management and vehicle financing. Its real estate components include the
domestic segment, which includes sales to customers based in India, and the overseas segment, which includes
sales to customers located outside India. The company's product portfolio includes the Alto 800, Alto K10,
Wagon R, Celerio, Ritz, Swift, DZire, Ertiga, Omni, Eeco, Gypsy, and Ciaz. Its services include Maruti
Finance, True Value, Maruti Genuine Parts, Maruti Genuine accessories, Maruti Suzuki Auto Card, and Maruti
Driving School. It has about five plants, located at Palm Gurgaon Road, Gurgaon, Haryana, and Manesar
Industrial Town, Gurgaon, Haryana, with a capacity of more than 1.5 million vehicles per year

  
Shareholding Pattern - Maruti Suzuki India Ltd.
Holder's Name No of Shares % Share Holding

No of Shares 302080060 100%

Promoters 0 0%

Foreign Institutions 64853292 21.47%

National Banks Mutual Funds 22160245 7.34%

Others 5049368 1.67%

General Public 10626039 3.52%

Financial Institutions 29391676 9.73%

Foreign Promoter 169999440 56.28%

Management of the company

Name Designation Name Designation
A Seth Sr. Executive Officer Pallavi Shroff Independent Director
Ajay Seth Chief Financial Officer R C Bhargava Chairman
C V Raman Sr. Executive Officer R Gandhi Sr. Executive Officer
D K Sethi Executive Officer R P Singh Independent Director
D S Brar Independent Director R S Kalsi Sr. Executive Officer
H Taguchi Executive Officer R S Karnad Independent Director
Hiroshi Sakamoto Director R Uppal Sr. Executive Officer
Chief General Manager & Co.
Hisashi Takeuchi Director S Grover
Secretary
K Ayukawa CEO S Grover Secretary
K Ayukawa Managing Director & CEO S Kakkar Executive Officer
K Saito Director S Srivastava Executive Officer
K Suzuki Executive Officer T Garg Executive Officer
M Nishio Executive Officer T Hashimoto Executive Officer
O Suzuki Director T Miki Executive Officer
 P Banerjee Executive Officer T Suzuki Executive Officer

P K Roy Executive Officer Takahiko Hashimoto Director - Sales & Marketing

P Shroff Independent Director V Khazanchi Executive Officer

    Y Ozawa Executive Officer

Maruti Suzuki's SWOT Analysis

Maruti Suzuki is a market leader in India and has an amazing brand equity. Maruti is known for the service he
provides and is similar to the Maruti 800 - India's longest running car. Here is Maruti Suzuki's SWOT, its
strengths, weaknesses, opportunities and threats.

Strengths:
 Maruti Udyog Limited (MUL) holds the market position with 48.74 market share
 MUM's great potential is a large network of retailers and post-sales institutions in the country.
 A good promotional strategy was adopted by MUL to convey its ideas to the people about its products.
 Maruti Suzuki recorded the highest home sales volume with 9,66,447 units from 7 65,533 units in the
previous amount. We recently acquired a 10million domestic trademark.
 Strong Brand and Loyal Customer Base with great MUL power
 There are about 15 cars in the Maruti product portfolio. It has lines of good fuel-efficient product such
as Maruti Swift, Diesel, Alto, etc.
 Alto still hits a small part of the car with the highest sales number
 MUM is the first car company to start selling second cars with its real business.
 MUL has a good market share so after-sales service is a great financial resource.

Weaknesses:
 Low quality indoor interior in cars compared to quality players like Hyundai and other new foreign
players like Volkswagen, Nissan, etc.
 Government intervention due to participation in MUL.
 Younger generations have begun to find greater integration in achieving new foreign species
 Managers and trade unions do not get along well. Recent labor strikes have reduced productivity and
affected sales.
 Maruti did not feature in the SUV segment as other players.

Opportunities:
 MUL launched its own LPG version of Wagon R and it was a great move at the same time
 MUL can start R&D in electric vehicles by replacing the best fuel.
 The Maruti's Cervo 600 has great power by tapping the middle part and acting as a strong threat to the
Nano
 New DZire from Maruti will take market share and is expected to create magic like Maruti Esteem
(currently unavailable)
 The export capacity offers new prospects in the American and UK markets
 The country's economic growth is continuous, and the government is working hard to increase GDP to
two digits.

Threats:

 MUL recently experienced a decline in market share from 50.09% to 48.09% per annum (2011)
  Major players like Maruti Suzuki, Hyundai, Tata have lost their market share due to many younger
players like Volkswagen polo. Ford has shown a significant increase in market share due to its Figo.
 With the recent launch of Tata Motors as Nano 2012, Indigo e-cs pose major threats in its category
 China can offer a good competition as it plans to enter the Indian automotive category
 The launch of Hyundai's H800 could lead to a reduction in Alto sales.

Competitive analysis
The top 2 competitors for Maruti Suzuki are TATA motors and Honda motors.

Tata Motors Limited a former Tata Engineering and Locomotive Company (TELCO), is an Indian-based
automotive company based in Mumbai, Maharashtra, India. It is part of the Tata Group, an Indian conference.
Its products include passenger cars, trucks, vans, trainers, buses, sports cars, construction equipment and
military vehicles.
Tata Motors has automotive and assembly plants in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad, and
Pune in India, as well as in Argentina, South Africa, Great Britain, and Thailand. It has research and
development centers in Pune, Jamshedpur, Lucknow, and Dharwad, India and South Korea, Great Britain, and
Spain. The companies under Tata Motors bought English carmaker Jaguar Land Rover (Jaguar and Land Rover)
and South Korean car manufacturer Tata Daewoo. Tata Motors owns a bus company in partnership with
Marcopolo SA (Tata Marcopolo), a joint venture with Hitachi (Tata Hitachi Construction Machchan), and a
partnership with Fiat Chrysler for automotive products and Fiat Chrysler with Tata with car dealership.

The company's revenue is ₹ 301,938 crore (US $ 42 billion), with a total revenue of Rs 29,794, total revenue of
Rs 28,724 crores, total assets of about Rs 308 per employee with approximately 83,000 employees.

Honda Motor Company Ltd is a multinational corporation of Japan known as a manufacturer of cars,
motorcycles and power plants.
Honda has been the largest motorcycle manufacturer in the world since 1959, reaching 400 million production
by the end of 2019, and the largest domestic producer of volume-assembled internal combustion engines,
producing more than 14 million engines annually. Honda became Japan's second-largest car manufacturer in
2001. Honda was the world's largest car manufacturer in 2015.
Honda became the first Japanese car manufacturer to launch the luxury car, the Acura, in 1986. In addition to
their basic automotive and motorcycle businesses, Honda manufactures garden machinery, water engines,
personal water boats and power producers, and other products. Since 1986, Honda has been involved in
intelligence / robotics research and released its ASIMO robot in 2000. They also began to enter the aviation
industry with the launch of the GE Honda Aero Engines in 2004 and the Honda HA-420 Honda Jet, which
began production in 2012. Honda has three joint venture projects in China: Honda China, Dongfeng Honda, and
Guangqi Honda.
In 2013, Honda invested about 5.7% (US $ 6.8 billion) in research and development revenue. And in 2013,
Honda became the first Japanese car buyer to become a financial retailer from the United States, exporting
108,705 models of Honda and Acura, while importing only 88,357.
Conclusion
In the present situation, I would say that tata motors have wide opportunities to increases their market share as
government id showing interest in made in India products and public are also wanting to buy Indian made
products (Indian centric). Whereas the competition in the market Maruti Suzuki is India’s largest automobile
seller with good revenue and with good fight back skills with the competitors there is a great future for the
company with maximum revenue and low debts.