I.

Cover Page

II. Table of Contents

III. Executive Summary

IV. Financing Proposal

The capital investment of Mr. Marvin Catacutan is brought by his salaries after

working in Hawaii. He had invested P700 000 as the starting capital for running and

meeting customer requirements. The enterprise already has its own land (having a 450

000 fair market value) that would lessen start up expenses on assets. The building will

worth around 250 000, office supplies and materials will be amounting to 50 000.

Fig 2. Utilization of funds and cash distribution of KJAMBA enterprise

The land and the building will serve as a collateral if in case the owner decided to

acquire funds in financing sectors with the intention of business expansion.

V. Company Description

Brief History of the Company

KJAMBA Company is a business whose primary purpose is to make a product

out of recycled materials for the reason of its market potential. Basically the enterprise

directly deals with environmental concerns. The product of KJAMBA company is

“SMILE: it’s pine”, was produce because of the entrepreneurial characteristics

possessed by Mr. Catacutan primarily because pine tree leaves are the main

component of the product being offered, and in purchasing our product you are

promoting Philippine made products and as well as helping the environment. While the

company is growing, the owner will try to expand her business and promote more items

using pine tree leaves. Sole proprietorship is the form of business.

The company will capitalize on the opportunities in the recycled leaves. Using a

handmade process, the company will create a warehouse wherein raw materials

needed to produce products were stored. One of the main goals of this project is to gain

profit. Since this project “SMILE: it’s pine” with high quality and low-priced product is

sought an effective way to gather more customers, it is then desire of the proprietor to

institute the said project.

 Description of Products and Services

The company offers a variety of decorative products like picture frames, cell

phone and pen holder, flower vase, jewelry box, and tripod. The distinct characteristic of

the products being offered directly accentuated for the mere fact that it is man-made

which emphasizes the quality of the product with the use of pine tree leaves. The

company also offers a free delivery for their services in the customers who buy or order

in bulk.

Customers

The customers are subdivided into individual and industrial market. Individual

market includes professionals and household class for their capability to buy the

enterprise’s products; they acquire it through retailers such as SM malls and the like in

region III. Industrial markets are company’s public and private organizations.

Individual Markets

Individual markets are the professional and household type of market. The

professionals are from 23 to 59 year old employee of any private or public organization.

Household markets are consist of mothers who are more interested on display and

decorations and for students who use study tables as part of their room. Individual

markets of KJAMBA are more focus on professionals because they are more active in

working to their tables as employees. They will be reached through local and national

shopping centers.
 Industrial Markets

These are the companies, businesses, public banks, private and public

organizations whose could be reached through sales call.

Individual vs. Industrial Market

As the definition shows they only vary in the sense that individual consumers buy

the KJAMBA products for their personal use as obtained in shopping centers. While in

industrial markets products are used for their business for a wholesaling process.

Location

The owner considered that in putting up a business like producing a product out

of recycling especially leaves is an opportunity because you are not only earning profit

but you are also helping the environment, to reduce waste, to avoid pollution, and to

help mother earth. As projection to this project, it will succeed and reach the growth

stage. The manufacturing site will be located in Bongabon, Nueva Ecija. The site, has

four different rooms for process operation which the facilities and equipment for

operation and production could be seen.

 Key Strength

• Differentiation cost

Products offered will be of different price compared to its competitors for the low

cost materials required for manufacturing quality product.

• Quality Product

Products offered are of high quality for its components are made of tree leaves

and the process of creation is man-made making its product distinguished as of high

value.

• Affordability

Low cost materials are required to produced the product making the cost low

and the selling price would be affordable without value deterioration.

• Environmental friendly

The company is considered as an environmental friendly because they help the

environment in terms of reducing waste and avoid pollution.

• Functionality

The company will offer multi functional product like picture frames, cell phone

and pen holder, flower vase, jewelry box and tripod with the guarantee of affordable

price of high value that would surely delight the customers.

The Owner

KJAMBA enterprise is owned by Mr. Marvin Catacutan as he decided to be an

entrepreneur after he worked in Hawaii. KJAMBA enterprise uses functional

organizational structure for the improvement and coordination with the other

departments in the organization. The enterprise has plans of expanding the business

from region III into other regions in the Philippines and the company also tries to export

their product if given an opportunity.

VI. Industry Analysis

VII. Products and Services

Target Market
KJAMBA Description Functons and Individual Institutional Price
Products Benefits Market Market
Profe House Business/
ssion hold public and
al Private
Organization
• Picture Picture frame - It will avoid
frame with a creative lost of pens
with cell design that due to not
phone could be used having
and pen also as cell proper case
holder phone and pen for them.
holder. - Can be used
as functional
case for cell
phone due to
busyness of
employees
and
professional.
- Minimize the
space for
office tables
• Picture Consist of - Serves as
frame flower vase display for
 with coordinated household
flower with frame tables,
base structure dividers,
and other
places in
the house.
- Maximize
the vision
for picture
frame and
flowers.
• Office Consist of - For people’s
wall structural mini productivity
reminde wall that serve for
r with as the scheduling
cell reminder for the activities
phone employees to
and pen do their job.
holder Accessorized
with cell phone
and pen
holder.
• Mirror A mirror with Useful for
glass creative employees
with cell designs like call
phone accompanied center agents
and pen by cell phone as study
holder and pen holder shows that
they are
more
productive
and efficient
when they
see their self
while talking.
• Jewelry Serves as a - Decorative
box unique case display that
for jewelries is creatively
and other made for
important securing
items. important
 materials like
jewelries
- Tripod For household - Support
use cooking
utensils

Distribution structure, attitudes and Practices

KJAMBA

Enterprise

Retailers Wholesalers
- Inventory carriage -Find key industrial
- Promotional customer through
allowances sales call
- Creative works

Industrial market individual market

Fig. the distribution structure with respect to the practices implemented by channel

members

The company provides business-to-business and business-to-customer process

considering the minimization of risks and maximization of production. The business-to-

customer process initiates the distribution of products from the KJAMBA manufacturing
site to the retailers possessing the inventory carriage, giving allowances and creative

works to maintain product feasibility, availability and promotions of product to the

individual product. The business-to-business process is through ordering system after

finding key industrial customer through KJAMBA marketing managers.

VIII. Market Analysis

Brand Positioning

KJAMBA Enterprise decided to use SMILE as brand name to show optimistic

attitude to the target market. The enterprise believes that through the label SMILE

would strengthen its brand name to its target market. Professionals are linked into a lot

of work in which causes them to feel stressed with the use of “SMILE” as the brand

name and “it’s pine” as the slogan it could connect to target market to be positive

always with the use of the product that would be useful in putting things in to its proper

place and to be as organize as possible.

Three-in-one Set

The products offered could be available in different combination of cell phone

and pen holder, picture frame, mirror, office wall reminder and flower base.

IX. Management and Organization

Manager (owner)
 Marketing Manager Production Manager Financial manager
(Book keeper/
Accountant)

Assistant 1 Assistant 2

Pre-production (3) Handcrafter (6)

Supply Coordinator (2)

Duties and Responsibilities

Owner

The owner is accountable in supervising the different aspects of organizational

functions and also responsible for dealing and purchasing raw materials and the daily
transactions of the enterprise. The owner serves as the decision maker as well as the

over-all in charge in the business operation.

Marketing Manager

The Marketing Manager is responsible in supervising the sales, inventory and

promotion of the products offered. He is also accountable for in al the transactions

made. The marketing manager also monitors the distribution with the help of the

assistants. They are also in charge in formulating strategies and techniques to reach

and inform the customers about the product.

Assistant 1

The Assistant 1 is accountable in coordinating with the different provinces in

Region III; Nueva Ecija, Tarlac, Bulacan, and Pampanga in contracting and distributing

products to possible customers. He is the one responsible in monitoring sales in this

area.

Assistant 2

The Assistant 2 will also supervise the managing the remaining provinces in

Region III; Bataan, Zambales and Aurora. One of the purpose of the assistant 2 is to

promote and put up on sale the product through quality service that will encourage

customers to buy the products.

Production Manager

The Production Manager is held responsible for the whole production and

operation of the enterprise, from the supplies and raw materials needed up to the finish
products. Also, he will monitor the work of the laborers to maintain the quality of the

products and if they are performing well.

Pre-Production Worker

Three employees will do the job wherein they will receive the needed materials

and then they will do the selection of the pine tree which will be segmented according to

their sizes. After that, they will wash the materials and then dry it for the preparation of

cutting it. Then they will put colors in the materials to be used.

If the products are already finished, they will deliver it to the retailer or customers

through the help of working assistant and company’s vehicle driver.

Handcrafters

Six employees are also assigned, wherein two are appointed to make the frame

with cell phone and pen holder and the frame with pen holder. the other two employees

will do the frame with flower base and frame with cell phone holder and flower base.

And the lat two employees will make the office wall reminder with cell phone and pen

holder and mirror with pen holder.

Supply Coordinator

They are in charge in contracting the possible supplier and the needed materials

which are pine trees. They are liable in monitoring the areas and providers of the main

component of the products which are pine trees to ensure that the materials needed are

always available.
Financial Manager

The financial manager will monitor all the cash inflows and out flows. The

expenses or cost of the business operation. He will also serves as the book keeper and

accountant of the enterprise wherein he will record every transaction and data of

expenses and being incurred and profits gained.

Job Description Job Specification

Marketing Manager • Male/ Female

• At least 25 year old and above
• Graduate of degree courses in
marketing and other related courses
• Has a working experience in the position
indicated
• Must have good leadership quality
• Must have pleasing personality
Marketing Assistant • Male/ Female
• At least 22 year old and above
• Graduate of degree courses in
Marketing
• At least 1 year working experience
• Must have a leasing personality
Production Manager • Male/ Female
• At least 23 year old and above
• Graduate of degree curses in
Management and other related courses
• Must have a good leadership quality
• Must have pleasing personality
Pre-Production worker • Male/ Female
• At least 18 year old and above
• At least high school graduate
• Must have a good character and
hardworking
Supply Coordinators • Male/ Female
 • At least 22 year old and above
• Graduate of degree courses in
Marketing or Management
• Organize and Hardworking
• Must have pleasing personality
Financial Manager • Male/ Female
• At least 23 year old and above
• Graduate of BS Accountancy
• Passed the CPA board examination
• Must have good character and
hardworking

X. Operational Plan

Exit Strategy

In case of failing assumptions regarding the profitability of KJAMBA products,

new plans are going to be undertaken by the owner. KJAMBA enterprise will establish

partnership with retailers and other organizations. This opportunity might introduce a

new concept to the products.

Partnering will encourage the owner to strengthen the capital investment of new

product concept. The old production site will be restructured for the new product

concept. If the product would be patronized by the customers, the focus will be

producing more of the new product. The business will continue to find great

opportunities for the continuous existence and profitability of the enterprise.

Main Product Process

Receiving
Small
 Selection Size Medium

Large
Washing

Drying

Cutting

Coloring

Drying

Hand crafting

Varnishing

Packaging

Display

The figure shows ow the production process of KJAMBA enterprise were made.

• Receiving
 The pre-production worker is responsible in receiving the needed raw materials

which are pine tree lesves. They are the one who coordinates with the suppliers in

order to assure the availability of the required materials.

• Selection

The materials in this phase are divided according to sizes; small, medium and

large. The purpose of this is to make it easier to identify the sizes suited for the

products to be made.

• Washing

The segmented pine tree leaves are cleaned and washed in this phase to make

sure that unnecessary dirt are removed. Pre-production worker is also responsible for

this job.

• Drying

After washing the pine tree leaves, next in line is drying them.

• Cutting

In this phase, pine tree leaves are cut according to the size and shape of the

products to be made.

• Coloring

Through this process, the product will be more attractive in the eyes of the

buyers that would give an impact for them to purchase the products.
• Varnishing

In this phase, varnishing the products would make them durable and nice-

looking.

• Packaging

The final phase is packaging the products to make it ready for display and

delivery.

XI. Financial Plan and Projections

XII. Supporting Documents

Marketing Strategy

Strategy Description

Magazines (Go This is used to

Negosyo) promote further
KJAMBA products
in the business
world to capture the
industrial markets
which are the target
 market of the
enterprise and also
to inspire those who
aspire to be
successful
entrepreneur.
Trade Fairs This strategy is to
promote the product
through exhibits in
cooperation with DT
or other government
agencies which can
strengthen the
viability of the
products.
Sales call This concept would
apply in business-
to-business
transaction. This
can also create
relational marketing
and could give
possible chance for
strategic
relationships.
Viral Marketing This is through word
of mouth of those
who have tried and
liked the product.
This is effective
especially when the
customers really
appreciate the
product then share
it to people they
know and probably
might also try the
product.
Advance payment This is given to
customers who
order in bulk and
 pay in advance as
an incentive and to
encourage them to
pay on time and buy
more next time.
Distribution
Place

Daily Weekly Monthly Yearly

Marketing 452 2712 10848 130176
Manager
Marketing 302 1812 7248 86976
Assistant
Production 452 2712 10848 130176
Manager
Pre-Production 302 1812 7248 86976
Manager
Hand crafters 302 1812 7248 86976
Supply 302 1812 7248 86976
Coordinator
Financial 452 2712 10848 130176
Manager