METHODOLOGY

This chapter presents the research design, respondents, instruments and data

gathering procedure of the research study.

Research Design

This research study will utilize a qualitative method of research design. It will discuss

and describe the present study in which interviews and existing documents will form a

conclusion from the gathered data. Our task as researchers is to understand how

service convenience in e-commerce helps attaining consumer satisfaction in their online

shopping experience.

Sampling Procedure

The research will employ quota sampling in choosing the participants of the study.

Since the researchers need certain characteristics of participants, this method really fits

in. Researchers chose this sampling procedure because the target participants should

be online shoppers.

Participants of the Study

The participants of this study will be the students and teachers exclusive only in

Tanza National Comprehensive High School and Tanza Senior High School who

already experienced to shop online and are willing to participate in the research study.

13 UMAGAT, C.E.; SALAZAR, J.; ZAPATA, N.; JAMAQUIO, K. 1(2019)

 The number of participants will be only four (4) students from the Junior and Senior

High and one (1) teacher.

Research Instrument

The researchers will utilize interview questions and provide a set of questionnaires

for the survey checklist. It covers the set of questions regarding the online shoppers’

experiences and their satisfaction. A smart phone and sound recorder will be used for

the interview.

Data Gathering Procedure

Permission from the school principal will sought before conducting this

phenomenological research study. All the data will be collected by the researcher and

will utilize a procedural pattern in order to easily gather the information. The respondent

will be given questionnaires and survey checklist. Documentation of the whole data

gathering procedure will take place throughout the process with the participants

approval.

Data Analysis

The researchers will make use of thematic data analysis. It is composed of

identifying, categorizing and tabulating the memos, themes and codes of the data

collected. Additionally, it will be presented through a table format in order to discuss well,

give insights and support it by another study.

14 UMAGAT, C.E.; SALAZAR, J.; ZAPATA, N.; JAMAQUIO, K. (2019)