Mia Blake

Tasks Done Comment

Research ● Include a wide range of example adverts for You could analyse
inspiration where the product
● Look for similarities and differences between is placed.
the adverts e.g all place product image small
at bottom right or all use humour, most use
celebrities etc…..are the adverts stereotypical
for the product type?

Detailed advert ● One advert You could find out

analysis ● Analyse the style & persuasive techniques who the celebrity is
● Comment on the deliberate use of colour for Midnight
● Explain the narrative or theme Poison!
● What order is the information delivered in? I like that you
● Is an image of the product included, where is looked at two
it placed? adverts and
● Is the price included? research the
● Celebrity endorsement? history of Miss Dior
● Branding, logo, slogan or house style?

Comparing ● Magazine advert conventions I have added this.

platforms ● Billboard advert conventions
● Social media banner conventions
Think about orientation, landscape, portrait, size of
text, amount of copy (text), slogans, image choices
etc. Think about how and when the information is
received. Think in general, not just about your product.

Target ● Age(s) You have

Audience ● Gender mentioned your
● Social economic background audience in other
● Aspirations sections BUT I
think you need a
section devoted to
this important topic

Moodboard ● Images
ideas ● Colours
● Typography, text styles & colour

Brand name & ● Connotations You need to go

Slogan ● Aspirations into more depth
● Colour
● Font
● Placement & size
● 4 - 6 possible ideas

Logo & text ● Colour Although you have

● Placement & size some finished ads
● How it links to the product you need to show
● Market research - ask friend and family which the process of how
they prefer & why (You don’t have to go with you got there. You
their choices) should show at
 least 3 ideas for
everything, colour,
font, placement
etc. and explain
why you rejected
some and chose
the one you did.

Location ● 2-3 different possible locations

● Which location did you pick and why?
● Access/permission?
● How busy?
● Natural light at different times of the day
● Logistics - getting model(s) and equipment
there

Models, ● Pictures
makeup and ● Description of their ‘look’ and why they might
clothes be a good fit for the product and brand
● Very brief bio, any modelling experience or
confidence in front of a camera
● Make up - ‘look’ and who will do
● Clothes, type and who will provide
● Casting documents/release forms
● Final choice and why

Props & ● Props and who will provide. Why are they
Equipment needed?
● DSLR/tripod/lights/reflectors/greenscreen etc.
Include a full list with images

Photos & Draft ● Some unedited photos I know you have

edits ● Photos from any second photoshoots more photos of
● First rough edits to decide on placement of you in the garden,
images and text etc include them and
● Refined edits as your ideas develop explain why you
● Final adverts have chosen not to
(MAGAZINE/BILLBOARD/SOCIAL MEDIA use them!
BANNER)

Focus group ● Which adverts do the focus group prefer? You mention that a
● Pie chart and/or bar graph to show results slogan is the
● Quotes from feedback ‘second most liked’
but need a whole
section on this.

Evaluation ● Your own final evaluation of WWW and TIF

Comment

Mia, you show a great understanding of the adverts! Well done! I think that the slide show you have put
under the title “Mind map planning’ should really go above in the detailed advert analysis! Although
there are some elements of planning and reflection in there it is mainly (excellent) analysis, this is a real
strength for you.

You therefore need to add all the planning sections in as much detail as possible! Use the bullet point
lists above to help and also have a look at Abbie’s as a starting point.

I like your social media advert, I think it could go in Instagram or Facebook BUT you are missing the
point slightly. This is an opportunity to show that you understand a different type of media platform and
therefore page orientation. I would design a BANNER which is long and thin in format to better show off
your creativity and knowledge, otherwise it’s in danger of looking a bit like a magazine add.

Also you need to go through ALL of your work and correct the ‘i’s to ‘I’s

*If a section is RED or ORANGE above check which bullet points you have not
done as well as reading my comments*