Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers
A cleaning product called
What is being advertised?
"Xtreme LPQ"
Because it's easier to
Why is a different color used in the product’s
notice the name and to
name?
remember it
What hidden messages does the ad seem to These kind of activities
have? are just for women.
Yes, it does. This product
tries to convince me that
Does the advertisement use emotional appeal? If
if I buy the product I will
yes, how? If no, how could it?
have less problems in my
life.
I don't think so, because
this description doesn't
show me how the product
Is product’s description honest? Why or why not?
works, neither some
proofs about its
accomplishment
What do you think or conclude about the ad? The target of this ad is,

Fuente: SENA
Questions
What is being advertised?
Why is a different color used in the product’s
name?
What hidden messages does the ad seem to
have?
Does the advertisement use emotional appeal? If
yes, how? If no, how could it?
Is product’s description honest? Why or why not?
mainly, housewife and it
doesn't encourage me to
buy that product.
Answers
Mineral Water called
"LPQ sparkle"
Because it's easier to
notice its name and
remember it
If you drink their water,
you will have a healthier
life
Yes, it does. This ad
makes me think that I
won't have a healthy life
while I don't drink "LPQ
sparkle"
No, it's doesn't. There are
studies showing that
mineral water it is just...
 Water.
This ad truly touches
What do you think or conclude about the ad? people's self-teem,
talking about heathy life.

When you finish your work, send the file to your instructor through the platform
as follows:

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Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.