Research problem

Research problem can be defined as the report about area of research and its concern including
conditions that is to be improved, different difficulties that is to be eliminated or any troubling questions
existing in the research report. It only addresses the problems with the research but don’t state how to
solve these problems or offer any solutions. The main purpose of this problem statement is to introduce
the observer or reader the importance of topic or any research being discussed and studied in depth,
defines the problem into certain framework and passes parameters that is to be investigated, and
suggests about the appropriate framework for reporting the results generated and explains how such
findings will address such information in the report.

The purpose of this research project is to find out how implementation of AR technology will change the
way of shopping experience.

The reason for the postulation is to discover what kind of Augmented Reality applications are expected
to be potential later. The postulation will experience this issue by addressing the accompanying
inquiries:

1. What kinds of augmented reality applications are potential in the center gatherings in what's to
come?

2. What are the worries with respect to Augmented Reality applications in the core interest gatherings?

The creators chose to likewise incorporate the worries regarding augmented reality applications
because the extension would be excessively tight if the attention was distinctly on the possibly fruitful
applications with scarcely any analysis towards them. Concerns feature the issues and highlights that
should be changed or evacuated or essentially be present in fruitful Augmented Reality applications.

Research Design

"The examination structure server as a ground breaking strategy of the strategies used to gather and
dissect the information." How to pick the right research configuration depends exceptionally on what
sort of data is needed to result from the examination. There are numerous things that the specialist
needs to consider before directing the exploration. Things like what sort of information is required, how
the information will be gathered, whom the information ought to be gathered from and what sort of
spending plan is expected to help through the exploration ought to be altogether thought of before
beginning the examination itself [Hair, Bush and Ortinau 2006, 63.] There are three primary research
configuration types: Exploratory, Descriptive and Causal. In exploratory research, the information is
typically gathered by utilizing essential or optional information and afterward utilizing an unstructured
configuration to decipher them. As per Hair et al. [2006, 63], this sort of research incorporates the
littlest measure of logical strategy contrasted with other research plans. Run of the mill exploratory
research methods are for instance focus group interviews, top to bottom meetings and pilot
contemplates. Exploratory research isn't utilized to get indisputable data about a specific subject; it is
utilized more as an apparatus to discover if there are issues or openings.
The objective of engaging examination is to gather crude information and make information structures
that portray current marvels. (for example mentalities, inclinations). It is a decent instrument if the
analyst needs to discover data about, for instance contenders, certain markets, clients or other
wonders. The information is gathered by utilizing various types of logical strategies [Hair et al. 2006,63-
64.]

Causal research is normally the most tedious and costly technique. Consequently, it isn't in every case
simple to direct from the scientist's perspective. This is because of the objective of this kind of research
in that causal research attempts to discover circumstances and logical results connections between
factors. A case of this from an advertiser's perspective could be the way promoting influences a specific
marvel, for example deals. Causal research is a great apparatus for chiefs as, whenever done accurately,
it can enable them to make "assuming at that point" proclamations about various factors. A chief could,
in view of causal research, attempt to appraise how a 15% expansion in cost would influence the
business volume of a certain great [Hair et al. 2006, 64.]
Primary Research Plan
Primary research is a systematic process of gathering data which is specific to the research problem or
need. This type of research methodology is used to gather information directly on own with certain
research plan rather than depending upon data generated from research that has been done previously.
Primary research can be a powerful tool to address out the accurate problem with depth analysis and
research. Primary research is conducted directly in the real world to gather the information. Different
kind of tools and methods are applied to gather the information.

In this technology-driven world, the data is power and seems much valuable than gold or diamond.
Every organization or any business group needs highly valid data to make precise decision.

Here are some common primary research methods discussed:

Interviews

Interviews comes under qualitative research method. This is one of the popular methods to gather
information. Conducting interview is a flexible method involving different questions and answers
between researcher and the responding person. As interviews are face-to-face approaches, a better
response can be generated from the respondent. The question are usually flexible type and depth
insights are collected.

Online surveys

In the past survey used to be in pen and paper. These types of surveys are more convenient, can passed
through email to the person or they can fill the online form as per the situation a researcher creates. The
information collected from this type of survey can be much helpful as no any person would hesitate to
fill the form and write their opinion on respective field. This will also help to reduce the time of
gathering information.

Focus Group

This research technique is popular and helpful in gathering information among small group may be of 6
to 10 group members. This collects the group of people together who are experts in field of certain
research topic which is being discussed. The discussion is started among members and the subject is
discussed which give depth insights of the research topic.
Observation

In this research method, there is no any direct communication between the observer or researcher and
the person who is being observed. This method is carried out by observing the subject by the researcher
themselves or with the help of cameras. This method is helpful in some situation where researcher
cannot collect data by directly asking to the consumer.