Patrick.foote@gmail.

com Patrick Foote, Tampa, FL 727-366-3578

Marketing and Technology Leader

Results driven marketing executive with 14 years’ experience in B2C and B2B marketing. I have
a successful background leading teams, managing and growing businesses through innovative,
technology supported marketing strategies. Reaching & surpassing corporate revenue goals by
conceptualizing and driving proven and innovative marketing strategies is my forte.
Core Competencies

Healthcare • Technology • Marketing • P&L responsibility • B2B & B2C • Leadership

Experience & Employment History

Medici
Head of Paid Advertising (04/2020 – present)

Medici is a healthcare platform designed to put the power of modern communication tools in
the hands of all Doctors and Patients to improve outcomes, increase access to care, and lower
costs.
At Medici, I work alongside the Founder/CEO and fellow members of the Executive Team as we
chart a course towards realizing the vision for the company and customers.

Key Responsibilities:

 Build efficient, disciplined, and creative paid advertising campaigns.

 Establish, execute, and refine marketing systems & processes across the org.
 Lead internal and externals teams of marketers, designers, and project managers.
 Align internal and external stakeholders to execute strategy.
 Define feature/ improvement / integration / service to realize product vision and reach
goals.

Physician Partners of America

Sr. Director of Marketing (9/2018- 04/2020)
National healthcare company specializing in pain management and spine surgery. Company
provides management services for 35 clinics in Florida, Texas and California
● Lead marketing and business development teams

Patrick Footepatrick.foote@gmail.com727-366-3578
Patrick.foote@gmail.com Patrick Foote, Tampa, FL 727-366-3578

● Develop marketing strategy and execution plan for existing and new clinic acquisitions
● Vendor/agency management
● Plan and execute marketing events
● Develop attribution model and KPIs

Independent Consultant
Healthcare digital marketing and technology (09/2017 – Present)
Hired by medical companies to provide specialized expertise for specific projects.
● Business development and marketing planning and execution
● Attribution model development
● Website conversion optimization
● Salesforce and ZOHO CRM customization and development

Spine Center Atlanta, Atlanta, GA

CIO/VP of Sales and Marketing (05/2016 – 08/2017)
Growing southeast regional orthopedic and spine surgery provider with 4 locations and 150
employees.
● Developed and executed technology and integrated marketing strategy
● Managed marketing and business development teams
● Increased new patient acquisition volumes by 200%
● Implemented telemedicine platform
● Lead CRM development initiative
● Lead rebranding initiative
● Launched 3 new centers and 2 service lines

Marodyne Medical, Vienna, Austria

Chief Operations Officer, (08/2012 – 03/2016)
Startup international medical device company with locations in Chicago, IL, Tampa, FL, Vienna,
Austria, Amsterdam, Netherlands. Partnered with State University of New York (Stoney Brook)
to commercialize technology developed in partnership with NASA (Laser Spine Institute
owned).

● Developed international distribution network

Patrick Footepatrick.foote@gmail.com727-366-3578
Patrick.foote@gmail.com Patrick Foote, Tampa, FL 727-366-3578

● Created domestic and international sales and marketing plan

● Managed relationship with University and KOLs
● Lead business development and product integration into clinics
● Defined communications, PR, marketing and sales collateral.
● Launched European fulfillment center

Laser Spine Institute, Tampa, FL

Vice President of Marketing, (04/2010 – 08/2012)
National provider of minimally invasive spine surgery, 1200 employees at 7 facilities. Largest
spine surgery provider in the U.S. performing over 1000 procedures per month.

● DRTV campaign management - produced 20,000 calls per month

● Managed digital marketing - driving over 1.5 million web visits/month
● Social media management – grew to 20,000 followers
● Planned and controlled $34 million/year marketing budget
● Cultivated and created paths for career growth for departmental staff

Laser Spine Institute, Tampa, FL

Director of eBusiness, (2008 – 2010)
National provider of minimally invasive spine surgery, 750 employees at 6 facilities. Largest
spine surgery provider in the U.S. performing over 800 procedures per month.

● Planned and managed 11 million dollar budget

● Led SEO initiative increased web visits by 500%
● Managed paid search and conversion rate initiatives
● Developed CRM and attribution model
● Managed team of 15 web developers and internet marketers

Laser Spine Institute, Tampa, FL

Director of IT, (2005 – 2008)
National provider of minimally invasive spine surgery startup. During startup phase, responsible
for implementing information technology strategy for a health care organization.

Key achievements
● Defined and selected centralized core IT infrastructure
● Selected and implemented telephony system for multi-location operation
● Implemented virtualized server environment

Patrick Footepatrick.foote@gmail.com727-366-3578
Patrick.foote@gmail.com Patrick Foote, Tampa, FL 727-366-3578

● Defined and selected electronic medical records and CRM systems

● Designed system architecture for business and medical system integration

Education

MODUL University Eckerd College

Vienna Austria St. Petersburg, Florida USA
Executive MBA Bachelor’s degree MIS
GPA 3.8 GPA 3.83

Skills

Management Technical

Strategy, planning and budgeting Google Adwords/Microsoft Adcenter

Digital Marketing (SEM/SEO/Social) Web development – Wordpress

Traditional marketing Database development – MySQL, MS SQL

Systems Integration Conversion rate optimization (CRO)

Media buying/planning EMR integration -NextGen, Centricity, Intergy

Building high performance teams CRM (Salesforce, ZOHO, Hubspot, Dynamics)

Programming – PHP/HTML/CSS

Patrick Footepatrick.foote@gmail.com727-366-3578