Question Bank of Retail management TYBMS Sem VI Regular

1. The word Retail is derived from the------ word.

A. Latin.
B. French.
C. English.
D. German.

2. Retailer is a person who sells the goods in a---------.

A. large quantities.
B. small quantities.
C. both a & b.
D. none of these.

3. In retailing there is a direct interaction with-------.

A. producer.
B. customer.
C. wholesaler.
D. all of these.

4. Retailing creates-------.
A. time utility.
B. place utility.
C. ownership utility.
D. all of these.

5. ---------activities performed by the retailers.

A. assortment of offerings.
B. holding stock.
C. extending services.
D. all of these.

6. The term stakeholders which includes-------.

A. stock holders.
B. consumers.
C. suppliers.
D. all the above.
 Question Bank of Retail management TYBMS Sem VI Regular

7. ------represents how a retailer is perceived by consumers and others.

A. image.
B. sales.
C. profit.
D. none of these.

8. A traditional format that sell 20-80 percent of groceries and other consumable product at discounted
prices
A. Dollar Store
B. Discounted stores
C. Chain store
D. off price store

9. ------ component allow the retailer to offer the employees safety and security
A. Fixed component
B. Fringe benefit component
C. Variable component
D. All of the above.

10. Store security relates to ----.

A. personal security
B. merchandise security.
C. both a & b.
D. none of these.

11. Form of payment which a retailer may accept is ----.

A. cash only.
B. cash &credit cards .
C. cash &debit cards.
D. all of these

12. Many retailers have improved their operation productivity through -----.
A. computerization.
B. outsourcing.
 Question Bank of Retail management TYBMS Sem VI Regular
C. both a & b.
D. none of these.

13. The computerized check out is used by -----.

A. large retailers.
B. small retailers.
C. multi retailers
D. all of these.

14. With the help of-------a retailer pays an outsider party to undertake one or more of its operating
functions
A. outsourcing.
B. credit management
C. computerization.
D. none of these.

15. ------ helps the retailers to face the crisis situations.

A. Risk management.
B. Credit management.
C. Financial management.
D. All of these

16. ------ is a key task for both large &small retailers.

A. Risk management.
B. Crisis management.
C. Inventory management
D. All of these.

17. ------ helps the retailers to complete the tasks within the short period of time.
A. Computerization.
B. Outsourcing.
C. Both 1 & 2.
D. None of these.

18. The factor leading to the growth of retailing is ----.

 Question Bank of Retail management TYBMS Sem VI Regular
A. changing consumer trends
B. technology.
C. demographics.
D. all the above.

19. Consumer buying process in retailing involves ----.

A. need recognition.
B. search for information.
C. evaluation of retailers.
D. all the above.

20. Atmosphere in retailing refers to ----.

A. the weather outside a store.
B. The ambience, music, color scent in a store.
C. assortment of products in the store.
D. display of items in a store.

21. E-tailing refers to ----.

A. sale of electronic items in a store.
B. catalog shopping.
C. music store.
D. retailing shopping using the inter.

22. A multi channel retailer sells merchandise ----.

A. over the telephone
B. through personal selling and retail store only.
C. over the internet .
D. through more than one channel.

23. Retailing is a marketing function which ----.

A. sells products to other business.
B. sells products to a company that resells them.
C. sells products to final consumers.
D. sells products for ones own use
 Question Bank of Retail management TYBMS Sem VI Regular
24. The wheel of retailing explains the emergence of new retailing forms by ----.
A. retailers cycle through peaks of high cost price and troughs of low cost price.
B. whole sellers see retailing opportunity, enter retailing, then turn to wholesaling again.
C. new retailers emerge, grow, mature and decline.
D. low margin, low price retailers enter to compete with retailers who are high margin and high price.

25. All of the following are possible types of service that a retailer can offer except ----.
A. self service.
B. self selection.
C. limited service.
D. all of the above.

26. The correct statement about chain stores is ----.

A. they offer economic of scale in buying.
B. they can hire good managers.
C. they integrate wholesaling and retailing function.
D. they centralize function.

27. The best way for a retailer to differentiate itself in the eyes of the consumer form the competitions is to.
A. increase advertising of sale items.
B. offer the lowest prices in town.
C. always be well stocked with the basic items that customers would expect to find in your store.
D. not sell any of the brand names the competition is selling.

28. The final stage of the consumer shopping/purchase model around which all other stages revolves is
the.
A. buy decision stage.
B. active information gathering stage.
C. purchase stage.
D. post-purchase evaluation stage.

29. What type of competitive structure are most retail firms involved in?
A. horizontal competition.
B. monopolistic competition.
C. vertical competition.
 Question Bank of Retail management TYBMS Sem VI Regular
D. pure competition.

30. Which of the following marketing functions is one the retailer could not perform?
A. selling.
B. sorting.
C. location analysis.
D. buying.

31. Facilitating institutions may best be described as specialists that.

A. take title but not possession of the merchandise.
B. take title to the merchandise in order to facilitate the transaction
C. manage the channel so as to increase over-all efficiency marketing functions
D. perform certain marketing functions, in which they have an expertise, for other channel members.

32. Which one of the following factors is not found on a six month merchandise budget?
A. planned gross margin.
B. current liabilities.
C. planned sales percentage
D. planned purchases at retail.

33. The --- provides the retailer with a picture of the organization's profit and loss situation
A. expense report.
B. index of inventory valuation.
C. statement of cash flow.
D. income statement.

34. What word best describes the relationship between a retailer's pricing decisions and the merchandise,
location, promotion, credit, services, image and legal decisions that retailers must make?
A. independent.
B. separate.
C. interactive.
D. competitive.

35. If a retailer is offering the same products and quantities to different customers at different prices, the
retailer has what kind of pricing policy?
 Question Bank of Retail management TYBMS Sem VI Regular
A. two-price
B. customary.
C. flexible.
D. leader.

36. Which of the following areas should not be taken into consideration when formulating a retailer's
promotional strategy?
A. the retailers credit customers.
B. the price level of the merchandise.
C. merchandise inventory levels.
D. the retailer's net worth.

37. The two objectives of institutional advertising include:.

A. creating a positive store image and public service promotion
B. publicity and sales promotions.
C. advertising a sale and generating store traffic
D. using "other people's money" and using "co-op"money.

38. Which of the following should not be part of the campus shoppe's advertising campaign's objectives.
The campus shoppe desires to increase.
A. awareness of its two locations
B. sales among incoming freshmen.
C. sales to 40 percent.
D. All the above belong in the retailer's advertising objectives

39. Consumer premiums are considered to be a form of.

A. joint-sponsored sales promotion.
B. publicity that utilizes OPM.
C. advertising.
D. sole-sponsored sales promotion.

40. A transient customer is a consumer who visits a retailer.

A. and finds the item desired in a matter of minutes
B. only when his or her regular retailer is closed.
C. that does not meet his or her customer service expectations.
 Question Bank of Retail management TYBMS Sem VI Regular
D. while on vacation

41. Merchandise availability is an example of a.

A. cost of sales
B. pretransaction service.
C. operating cost.
D. transaction service.

42. Which of the following is not a factor in determining the service level to offer
A. income of target market.
B. price image of the retailer.
C. services offered by the competition
D. firm's management structure

43. Which of the following is not a factors is not one of the elements that need to be considered when
designing a sales job?
A. feedback from supervisors.
B. the number of complaints a salesperson should have to handle.
C. the amount of variety involved
D. the appropriate degree of autonomous.

44. Which of the following is not part of a visual communications program

A. Store name and logo.
B. institutional signage.
C. lifestyles graphics.
D. television advertising

45. In which of the following behavioral models there will be no product differentiation and brands as a
factor plays very little role in the purchase preferences.
A. Complex buying behavior.
B. Variety seeking behavior.
C. Dissonance reducing behavior.
D. Habitual buying behavior

46. A set of basic values, perceptions, wants and behavior learnt by a member of society from the family
 Question Bank of Retail management TYBMS Sem VI Regular
and other important constitution is called.
A. Social learning.
B. Sub-culture.
C. Culture.
D. Social development.

47. Which of the following factors include forces like small groups, family, social roles and status that will
have an influence on buyer's behavior?
A. Cultural factors.
B. Psychological factors.
C. Personal factors.
D. Social factors

48. Which of the following psychological factors drive a person to satisfy his need and wants.
A. Motivation.
B. Perception.
C. Learning.
D. Beliefs and attitudes.

49. Which of the following buying instruments does not found in consumer buying?
A. Requests for quotations.
B. Proposals.
C. Purchase contracts.
D. None of the above

50. Which of the following factors influence the organizational buying decision process?
A. Buyers objectives.
B. Purchasing policies and resources
C. Size and composition or buyers.
D. All of the above.

51. Which method of organizational buying is suitable for he second-hand (used.vehicles, buildings etc,
that have unique characteristics, but vary depending on their condition and usage.
A. Inspection.
B. Description.
 Question Bank of Retail management TYBMS Sem VI Regular
C. Sampling.
D. Negotiation.

52. When making 'purchasing decisions', the chief considerations involved in the organizational buying are.
A. Product quality.
B. Price.
C. Service.
D. All the above.

53. Which of the following do not include while in the learning process of a market-oriented organization.
A. Open-minded inquiry.
B. Synergistic information distribution.
C. Mutually informed interpretation and accessible memory.
D. None of the above.

54. Management information system (MIS. supplies information, which include data from both internal
and external sources is useful for .
A. Order processing.
B. Invoicing.
C. customer analysis and product performance.
D. all of the above.

55. Marketing information system gathers information from internal sources like marketing intelligence
and marketing research to help the manager in.
A. Assessing the information needs.
B. Developing the needed information.
C. Distributing the information.
D. All of the above

56. Which level of organization uses management information systems data in its decision making?
A. Lower level.
B. Middle level.
C. Top level.
D. All of the above.
 Question Bank of Retail management TYBMS Sem VI Regular
57. Which system is useful in coordinating data systems, tools and techniques with supporting software
and hardware that enable managers to take appropriate marketing decisions.
A. Sales decision support systems.
B. Marketing decision support systems.
C. Standardized information systems.
D. None of the above

58. Identify the correct sequence of the following marketing approaches in order of their existence.
A. Product-variety marketing; Mass marketing and Target marketing.
B. Target marketing; product, variety marketing and mass marketing.
C. Mass marketing; Product-variety marketing.
D. Mass marketing; Target marketing and product variety marketing

59. Who is the last link in the chain connecting the producer and customer ?
a. wholesaler
b. agent
c. retailer
d. storekeeper

60. Internet marketing and telemarketing are the recent trends in ……….. business
a. retail
b. wholesale
c. conventional
d. manufacturing

61. In the distribution channel … has the direct touch with consumers.
a. producer
b .wholesaler
c. agent
d .retailers

62. MRP stands for.

a. minimum retail price
b. maximum retail price
c. minimum rate of profit
 Question Bank of Retail management TYBMS Sem VI Regular
d .maximum rate of profit

63. Multiple shops are also known as –

a. self service stores
b. chain stores
c. shopping by post
d. departmental stores

64. Door to door selling is carried out by

a. hawkers and peddlers
b. cheap jacks
c. second shop
d. retailers

65. There is no shop assistants in a

a. super bazaar
b. departmental store
c. multiple shop
d. second shop

66. No middle men is involved in –

a. wholesale trade
b. retail trade
c. direct marketing
d. indirect marketing

67. Shopping malls, super markets and hypermarkets come under which type of marketing?
a. wholesale
b. retail
c. direct marketing
d. agent service

68. Which of the following statement about retail marketing is true

a. sells products to other businesses
b. sells products to a company that resells them
 Question Bank of Retail management TYBMS Sem VI Regular
c. sells products to final consumers
d. sells products for one's own use

69. A multi channel retailer sells merchandise

a. over telephone
b. through retail stores
c. over internet
d. over more than one channel

70. E-retailing refers to

a. sales of electronic items
b. catalog shopping
c. computerized store
d. retailing and shopping through internet

71. What is the full form of VAT?

a. value added tax
b. very important additional tax
c. value additional tax
d. value added theory

72. Mail order retailing is the same as:

a. Direct selling
b. In Home retailing
c. E-tailing
d. Catalog retailing

73. All of the following are types of non store retailing, except
a. Catalog retailing
b. Vending Machines
c. Chain store
d. Direct Mail

74. Person to person interaction between a retailer and a prospective customer is:
a. Direct marketing
 Question Bank of Retail management TYBMS Sem VI Regular
b. Automatic selling
c. Direct selling
d. Buying service

75. Independent retailers who use a central buying organization and joint promotional efforts are called a
a. merchandising conglomerate
b. corporate chain store
c. retailer cooperative
d. voluntary chain

76. A retail firm owned by its customers in which members contribute money to open their own store, vote
on its policies, elect a group to manage it, and receive dividends is called a
a. corporate chain store.
b. merchandising conglomerate
c. voluntary chain
d. consumer cooperative

77. The oldest and most heavily trafficked city area is called
a. regional shopping center
b. prime location
c. urban district
d. Central business district

78. Giant retailers called _____ concentrate on one product category such as toys or home improvement
a. Category killers
b. Variety stores
c. supercentres
d. box stores

79. Retailers such as Benetton, The Body Shop, and Marks and Spencer carry mostly ownbrand
merchandise. These are called _____ brands
a. creative label
b. private label
c. house
d. retail label
 Question Bank of Retail management TYBMS Sem VI Regular

80. A_____ fee is the charge many supermarkets impose for accepting a new brand to cover
the cost of listing and stocking it.
a. inventory
b. slotting
c. initiation
d. stocking

81. Which of the following is not one of the four major decisions that must be made with regard to market
logistics?
a. How should orders be handled?
b. Where should stock be located?
c. How much stock should be held?
d. How should stock be financed?

82. Which statement is not a benefit of formulating a retail strategy?

a. A retailer is forced to study the legal, economic, and competitive market
b. A retailer is shown how it can differentiate itself from competitors.
c. Sales maximization is stressed.
d. Crises are anticipated and often avoided.

83. A retailer's commitment to a type of business and to a distinctive role in the marketplace is its:
a.. objectives
b. organizational mission
c. retailing concept
d. image

84.Which form of organization is subject to double taxation?

a. sole proprietorship
b. partnership
c. corporation
d. franchise

85. When retailers identify customer segments and develop unique strategies to meet the desires of these
segments, they are using:
 Question Bank of Retail management TYBMS Sem VI Regular
a. mass merchandising
b. niche retailing
c. bifurcated retailing
d. middle market retailing

86. Those aspects of business that a retailer can directly affect, such as store hours and
merchandise lines carried are referred to as:
a. controllable variables
b. demographic statistics
c. lifestyle measures
d. uncontrollable variables

87. Which is not considered one of the elements of "managing a business" in a retail strategy?
a. the retail organization
b. human resource management
c. operations management
d. merchandise management and pricing

88. A systematic procedure for analyzing the performance of a retailer is called:

a. control
b. feedback
c. strategic planning
d. retail audit

89. During each stage in the development of a retail strategy, retail managers should:
a. consider only controllable variables
b. refrain from "fine tuning" the strategy
c. look for both positive and negative feedback
d. consider no problems with the government to be a form of negative feedback

90. Which of the following is a recommended strategy for retailers when consumers select the outlet first
and the brand second?
a) Appropriate pricing
b) Brand availability advertising
c) Brand image management
 Question Bank of Retail management TYBMS Sem VI Regular
d) Price special on brands
e) Co-op ads featuring brands

91. Which of the following types of retail businesses have unlimited liability?
a. Partnership and sole trader
b. Partnership and private company
c. Private company and sole trader
d. Private company and public

92. Any source of products or services for consumers is referred to as a _____.

a) Retail outlet
b) Contact point
c) Transaction point
d) Distribution outlet
e) Channel outlet

93. The retailer is usually in an excellent position to

a. Make the most profits in the channel
b. Be the channel leader
c. Gain feedback from consumers
d. Co-ordinate the production strategy

94. Consumers acquiring product through mail, telephone, or computer orders is referred to as_____.
a) Outsourcing
b) Outlet shopping
c) Non-traditional shopping
d) In-home shopping

95. Which of the following is the major reason consumers give for shopping online?
a) Want product delivered
b) Unique merchandise
c) Price
d) Convenienc

96. Which one of the following is NOT a form of direct marketing?

 Question Bank of Retail management TYBMS Sem VI Regular
a. catalogue retailing
b. telemarketing
c. personal selling
d. direct mail

97. The major reason people give for not shopping on the Internet is _____.
a) Lack of “touch”
b) Security concerns
c) Too difficult
d) Unfamiliar merchants

98. The difference between retail and cost is called:

a. profit
b. markdown
c. income
d. markup

99. Expenses that benefit the entire store are called:

a. controllable
b. direct
c. indirect
d. Margin results

100. Consumers who browse and/or purchase in more than one channel are known as _____.
a) cosmopolitan
b) Multi-channel shoppers
c) multi-taskers
d) Market mavens