Marketing of Pure Milk

Marketing plan

A marketing plan is a documentation that explains the marketing objectives, strategies and tactics for a
product or brand.

Direct supply as strength

In case of our company’s marketing,we will sell our milk product to all the consumers directly mainly all
over specified region.

We can say that direct supply will be our strength because there is a good market of consumers looking
for milk that comes directly from farmers/producers.

We will adopt the following pattern to supply milk where we will take out two intermediaries for direct
supply pf milk to the customers.

Producer > Small distributor > retailer > Consumer

Cost accounting

One of the main advantages of direct marketing is that the prices are low because costs such as
packaging cost are taken away.

Two kind of costs, fixed cost and variable costs will be in play. Fixed costs are cost of things like
depreciation of equipment and land/placr while variable costs include direct expenses such as raw
materials.

Door to door marketing.

Free samples be provide to the public by going door to door.This strategy will help in getting the interest
of public.While this strategy is being on, existing customers will also act as new channels because word
spreads quickly.

Person to person Communication

Person to person communication is one of the powerful method in advertising the sale of milk.
Consumers interested are quick to share sources and advice and we can use this to our advantage.

Marketing Home Tuition Services

 Traditional marketing strategy

Home Tuition services often work best in a local area and we want to spread the word about our
services throughout this area.

The main strategy is traditional advertisements in the local area.

Custom business card and pamphlets are a great way to promote our business.

Places like School libraries, University shops/cafeteria and local bazar shops are all effective places to
distribute our cards. Creating posters and posting them in public places is also an effective means of
marketing home tuition services.

Setting prices

We will check the rates/prices per subjrct of other tutors in the targeted area.and set our rates based on
how much people with a similar teaching abiliites are charging.

Advertisements ( Local Newspaper )

This is perhaps one of the best advertising method apart from door to door methd.Parents will get to
know about our service through newspaper which is highly possible because newspaper are a common
thing.

Internet advrertisement

It is highly effective in this era.Adertising our service through social media such as facebook is necessary
because majority of people now use internet and it is one of the best way to get their interest and
attention.Advertisment should be done through local pages only e.g If we have to provide our service in
Nawababad only then we will advertise only on the pages that post content about Nawababad only.