Our Product

Clarity is the first application

of its kind to offer
ingredient facts on all food,
household, and cosmetic
products for health
conscious individuals
Our Research: We asked...

23 year old woman with severe 55 year old man with celiacs
acne and hormonal imbalance disease

“I don’t understand more than “I oftentimes spend hours at the

50% of ingredient labels and end store reading product labels to
up Googling them for a long time make sure they don’t have
at Sephora.” gluten in them. It would be nice
if there was an easier way.”
The Problem

Due to the lack of transparency between

consumers and products, health-conscious
individuals are unable to efficiently shop
and be educated about products needed for
their daily lives.
Our Use Case: Shannon Smith
This is Shannon
Age: 39
Profession: Senior Accountant
Family: Married with 2 children in
elementary school
Background:
● recently diagnosed with irritable
bowel syndrome (IBS)
● child also has eczema
● lean towards organic and clean
products
She is stressed,
overwhelmed,
and frustrated.
...downloads and opens CLARITY
 EWG Healthy Our Product:
Category ShopWell
Living CLARITY

Scanning Barcode Barcode Barcode &

Capabilities Ingredient Label

Product Database Food & Cosmetics Food Food, Cosmetics,

Household

Profile No Yes Yes

Personalization

In-Depth Research & No No Yes

Explanation
Our Business Model

$20 for a year long Partnerships with

premium membership universities, hospitals,
with Clarity and companies
 Future Development
Buildout of Product Database Partnerships MVP User Testing
 Meet the Clarity Team

Riley Walch Michelle Jang Kayla Son Bhav Singh

Questions?
Thank you!
Color Choices

#5BA6FC #FFA078
#5BA6FC #80CAE5
#80CAE5

Typography
Roboto

Branding/Logo
The Problem Space

½ 81%
“Consumer demand for
product transparency in food
“Half of the and beverage has
“81% of consumers
consumers said experienced a
do not recognize
they only “partly” groundswell...transparency
ingredients on the
understand the for personal care products is
label...”
nutritional labels also on the rise.”
on food.”