“CASE STUDY ANALYSIS”

Name: Quiao, James Kevin A.

Section: A-MM2-B06

1.INTRODUCTION:

JECANS Consultancy Group or JCG, is a small leadership consulting business located in

Pueblo Estate, Cagayan de Oro. They offer the product two grow sales which are marketing personality
development and leadership coaching and development program. The company is presently facing a
problem with stunt in new customer growth.

2.BACKGROUND:
Case studies are an incredibly effective form of marketing that you can use to help promote your
product. Case studies take existing customers and explore how they utilize your product to help them
achieve their business goals. To expand outside their current market, segmentation marketing would
allow JCG to market directly to smaller companies who the need to improve leaders’ skills. This
approach will allow JCG to penetrate other market segments while staying focused on what they know
best. Once the company penetrates these other market segments, their reputation will build furthering
their revenue and client. Because they already have a strong presence in the banking and finance
industry, it should not be a challenge to expand their client base within their current market.

3.ALTERNATIVE:
JCG introduces Positive Productivity System, referred to as simply PPS, is a customer
relationship management tool (CRM). Instead of the salesman typing notes at the end of the day, PPS
allows salespersons to call into the system, speak their notes, and an employee transcribes the verbal
notes by 5 AM the next morning. The salesman can give company names, contact names and numbers,
and call notes that will be saved on the PPS for easy access. The selling point of this product is increased
sales productivity throughout the week. On average, salespeople can make roughly one more sales call
per day, increasing customer contact by about 250 points throughout the year. Currently, PPS is the
largest contributor to revenue for JCG. Using segmentation marketing would allow JCG to specifically
market to new clients they hope to acquire.

4.PROPOSE SOLUTION:

The Leadership Coaching Development Program, or LCDP, is a custom training workshop

focused on developing leaders worth following. This is the point where you recommend a specific
set of services to achieve the desired outcome. Avoid listing your recommended services
without tying each one to tangible client benefits. Ultimately, JCG can save marketing pesos by using
word of mouth marketing again. It will be vital to the wellbeing of the company, though, to use
segmentation marketing for an extended period of time.
5.RECOMMENDATIONS:

JECANS Consultancy Group or JCG, is a small leadership consulting business. The offerings are
Marketing personality development, and the Leadership Coaching Development Program. The company
wants to focus future sales output of Finance and Bank employees and Future Leaders of the industry.
This program gives leaders of the company tools to take back to their teams and increase teamwork.
The majority of their customers are returning clients who have used one of JCG’s offerings and have
come back for a second or third. Ultimately, JCG can save marketing pesos by using word of mouth
marketing again. It will be vital to the wellbeing of the company, though, to use segmentation marketing
for an extended period of time.

FINALIZING THE CASE:

SEGMENTATION MARKETING IS AN EFFECTIVE WAY FOR COMPANIES TO MARKET THEIR PRODUCTS OR

SERVICES. BECAUSE JCG CURRENTLY HAS NO MARKETING PLAN FOR THE FUTURE OF ITS COMPANY, SEGMENTATION
MARKETING COULD TARGET SPECIFIC GROUPS OF CONSUMERS LIKELY TO BUY ITS MOST POPULAR PRODUCTS. BENEFIT,
GEOGRAPHIC, AND PSYCHOGRAPHIC ARE THE RECOMMENDED TYPES OF SEGMENTATION JCG USE INITIALLY. AFTER THESE
STRATEGIES ARE SUCCESSFULLY IMPLEMENTED, JCG COULD FOCUS ON OTHER AREAS OR DIFFERENT TARGET MARKETS. FOR
THIS PROPOSAL TO WORK, JCG WILL HAVE TO INCREASE THEIR OVERALL MARKETING EFFORTS, BUDGET MONEY FOR THESE
INCREASED EFFORTS, AND CONTINUE RESEARCH ON THEIR TARGET MARKETS. JCG COULD BECOME A MORE PROFITABLE
COMPANY IF SEGMENTATION MARKETING WAS IMPLEMENTED.