John Kenneth E.

Bentir BSA-IV September 29, 2020

ELEC: Midterm

Activity No. 3

1. What are growth strategies? What are internal growth strategies?

2. When is market penetration a good growth strategy? Give at least two.
3. What specific strategies (at least two) will you propose to a company of your choice to
implement market development?
4. What does it entail to pursue product development? Come up with a new or differentiated
product for an existing company.
5. Is it easy to adopt diversification internal growth strategy? Give the challenges allied to pursuing
this strategy. Use an existing company.