Documente Academic
Documente Profesional
Documente Cultură
https://youtu.be/5chp-PRYq-w
Key issues to note
. Later to Now
Converging technologies are transforming our business, industries, and our lives
The future isn’t what it used to be
A world of limitless opportunities
Mega shifts: 2020-2030
BUSINESS CONSUMER
CONTROL INFLUENCE
AGGREGATES INDIVIDUAL
Sign of the times
Leading to democratized
communications and therefore
an end to top-down messaging.
A major feature…Continuous disruption
New headaches, new opportunities and new thinking
New epiphanies transforming the
competitive landscape
https://youtu.be/F8J_Rzet_vE https://youtu.be/NrmMk1Myrxc
1. Continuous thinking
2. Adaptive mindset
3. Non-stop innovation
They have their eyes They have an appetite for They are willing to share data for
on the future personalization of services reciprocal benefits
They want to make things happen for themselves
New and emerging industries growing at the speed
of innovation to create value
They are looking for a new type of enabler
1.
https://youtu.be/-grjIUWKoBA
Why is this so?
2.
https://youtu.be/mQLK6c5vOHM
Why is this so?
3.
https://youtu.be/u1lylQf6dQo
How are strong brands built?
Continuity
+
Consistency
=
Meaning
Let’s look at the theoretical underpinning
https://youtu.be/PZa9uAQ_5Lw
Approaches to the study of memory
https://youtu.be/3p_CWx8xGC8
Implications for our
skills-set and services
In the new age, you have to move from
linear to modular. Thus, collaboration is key
No silos.
No solos.
No bozos.
Start by asking: What must I do to make this brand
successful?
VISUAL
TRENDS STORYTELLNG INFLUENCE EXPERIENCE ENVIRONMENT
https://youtu.be/jdvteFAmG_k
Our stories must be contagious
https://youtu.be/v2EUSvhd4rA
Would you share this, and any of the following?
Does it pass the agency’s Creative Rating Metrics and Standards of Creativity?