JEEPKO

INTERNAL
CRITERIA STRENGTHS WEAKNESSES
1. Operation  Safer and comfortable  Lack of unit to match the
transportation. demand of customers.
 Decreasing accident rate.
 Daily trip schedule and
regular route.

2. Marketing  Information about the  Weak brand positioning

public transport system is
provided in many ways.
3. Human Resource  Skilled driver  Lack of skilled personnel to
 Abolish boundary cater on mechanical needs.
system.
 Regular pay and benefits
for drivers and
conductors.

4. Technological Capabilities  Airconditioned
 Provision of Wi-Fi,
CCTV camera and GPS.
 Automated fare
collection system.
5. Physical Resources  Euro 4 compliant.  The minibus unit is
costly.
6. Financial Strength  Government Subsidy for
PUV Transport  Monthly amortization.
Cooperatives.
 Higher base fare.
7. Organizational Culture  Encourage single unit  Vulnerability on
owners to join such ticketing.
cooperative.
8. Location  Vicinity of the bus  Small area of terminal.
terminal.
9. Customers  Improved air quality and  Loss of positive public
hence reduction in health image.
cost.
 Avoid stressful ride.
 Increase mobility.
 Reduce commute time.
10. Organizational Structure  Cooperative or the
Operators are considered
as investor.

Marketing:
4Ps (Planning, Price, Place & Promotion)

Area lot of terminal is small to accommodate the expansion or additional number of units of
Jeepko mini-buses.
7SR
Resources, Structure, System (acctg, information) Skills, Shared Values, Strategy,
How it affects today and in the next 5 years
Implementation: Performance Indicators
Introduction, what the business is about, what likely is the business in the future, rationale why
you ae having the strategic plan.
SWOT MATRIX