Company: Date:

Industry: Stage: Capital Raise:

Brief Description:
Criteria Description
Who is the customer? Characteristics? How to calculate target market size? Is the
Target Market
market large now or large in the future? Rapidly growing or stable? Market timing?

Problem or Need Real problem or need? Fad or short term trend? Sustainable pain, challenge, or need?

Solution Better, Faster, and/or Cheaper? Strong Brand? Core Value Proposition?

Team, Board, Founder Market Fit: Prior career? Industry knowledge? Ability to execute? Key
Advisors relationships? Prior successes or failures? What's the secret they unlocked?

Min Viable Product built? Key things learned? Customer ROI? Key metrics? Partners?
Traction
ARR / Total Capital Spent to date? LTV / CAC?

Avg. price per unit? Avg. revenue per customer? Recurring or one-time revenue? LTV?
Revenue Model
Ways to increase revenue? Length of sales cycle? High Price vs. High Volume?

Created by J. Skyler Fernandes

 Strategy:
Cost of Product? How to improve Gross Margin? Biggest expenses? Biggest time suck?
Key Expenses /
Cost to Acquire & Maintain Customer (CAC)? Marketing Strategy?
Time Efforts

YTD revenues? Current ARR? Last 1-2 yr revenues? Projected 1-2 yr revenues? Gross
Financials vs. Net revenue? Gross Margin %? LTV/CAC? Burn/mo & cash runway? Path to
profitability? Market penetration % required to hit 3-5 yr projections?

Competition vs.
Who are direct & indirect competitors? Barriers to entry? Main differentiation? Simpler
Competitive
alternative already exists? Future obsolescence? Unfair or sustainable competitive
Advantages
advantages? Patents? Partners? Key Risks (now vs. future)?
vs. Key Risks

Exit Opportunity Types of Acquirers? Why Buy vs. Build? IPO? Revenue Valuation Multiples?

Amount raising? Amount committed vs. available? Pre-$ & Post-$ Valuation?
Investment
Post-$ Valuation / ARR? Who's the lead? New investors? Previous investors coming
Terms
back? Total capital previously raised? Who are previous investors? Any debt?

Strategic Value How can we help? Intro’s to customers, partners, strategics, investors, employees?

Created by J. Skyler Fernandes