PAMANTASAN NG LUNGSOD NG MARIKINA

CONCEPCION DOS, MARIKINA CITY

College Management and Technology
1. Describe Comprehensively the following components of a Research Paper.
1. The Problem and the Relative Literature
1.1.Introduction
1.2.Background of the Study
1.3.Review of Related Literature
1.4.Synthesis of Review of Related Literature
1.5.Theoretical Framework
1.6.Conceptual Framework
1.7.Statement of the Problem
1.8.Significance of the study
1.9.Scope and the Limitation of the study
1.10 Definition of Terms
2. Methods
2.1. Research Design
2.2. Research Locale
2.2.1. Participant (Population)
2.2.2. Sampling Design
2.3. Research Instruments
2.4. Methods of Data Gathering
2.5. Statistical Treatment/Tools3.

3. Results and Discussion

3.1. Presentation and Analysis of the Tables based on the Statement of the Problem (SOP 1-3)
Provide a brief description, analysis and interpretation.

1. What is the demographic profile of the respondents in terms of the following?

1.1.Age
1.2.Gender
1.3.Civil Status

Table 1
Demographic Profile of the Respondents
_______________________________________________________
Age Frequency Percentage
_______________________________________________________
15-20 64 67.50
21-30 34 30
31 above 2 2.5
Toral 100 100
Gender
Male 68 68
Female 32 32
Total 100 100
Civil Status
Single 58 56.25
Married 42 43.75
Total 100 100
 _______________________________________________________
2. What is the perception of the respondents on the Total Customer Value of Apple Mobile
phone according to the following terms?
2.1.Product Value
2.2.Service Value
2.3.Personnel value
2.4. Image value

Table 2
Level of perception according to Product Value

Product Value Weighed Mean Verbal Interpretation

__________________________________________________________________________
Easy to use 4.29 Agree
Web Cam is very clear 4.16 Agree
Battery life long lasting 4.30 Agree
Very useful 4.51 Strongly Agree
Exciting Features 3.98 Moderately Agree
Grand Mean 4.25 Agree

Table 3
Level of perception according to Service Value
Service Value Weighed Mean Verbal Interpretation
Easy to find information 4.50 Agree
Provides your needs and wants 4.49 Agree
Service fee is reasonable 4.49 Agree
Accepts refundable items 4.38 Agree
Provides good kind warranty 3.90 Moderately Agree
Grand Mean 4.35 Agree

Table 4
Level of perception according to Personnel Value
Personnel Value Weighted Mean Verbal Interpretation
__________________________________________________________________________
Staff always wearing proper uniform 4.49 Agree
Always smiling with the customers 3.50 Agree
Staffs very accommodating 4.49 Agree
Offers another option 3.38 Moderately Agree
Clean and neat personnel 3.98 Agree
Grand Mean 3.97 Agree
 Table 5
Level of perception according to Image Value
Image Value Weighted Mean Verbal Interpretation
_________________________________________________________________________________
Offers higher discount 4.51 Strongly Agee
Creates strong image 4.50 Agree
Very useful brand 4.49 Agree
High quality brand 3.30 Moderately Agree
Durable brand 3.38 Moderately Agree
Grand Mean 4.04 Agree

Table 6
Contingency table for the perception of the respondents
Variable Weighted Mean Verbal Interpretation
Product Value 4.25 Agree
Service Value 4.35 Agree
Personnel Value 3.97 Agree
Image Value 4.04 Agree
Grand Mean 4.15 Agree

3. Is there a significant relationship on the perception of the respondents to the Total

Customer Value when grouped according to the demographic profiles?
a. How do you understand significant relationship with regards to hypothesis?
b. What possible statistical tools may possibly adopt to determine the said significant
relationship. Explain.
GOOD LUCK!!!