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ABSTRACT This paper presents insights from the so-called ‘syntegration’ process,
which helped the German city of Fürth to overcome severe financial deficit. The approach
comprises both systems modelling, in order to grasp the developmental prospects of a
city, and an accelerated process of consensus-building within the city, which is closely
connected to implementation. Syntegration is viewed within the context of urban
governance. The findings suggest that leadership is indispensable in initiating and
controlling such an urban change process. ‘Syntegration’ and ‘Malik Syntegration’ are
registered trade marks owned by Malik.
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Political Change?
Cultural Change
Demographics
Economy
Technologies
societal (eg vertical and horizontal Horizonte, Brazil; and Werl, Germany. The
mobility within a city), technological, following section provides an introduction
economic, cultural (eg changing values to the city of Fürth and its greatest
and lifestyles), political and, finally, development problem — spiralling deficit.
environmental. Figure 1 shows possible The paper then turns to the urban change
interrelations between these impact process through which the city has
factors. For instance, economic change attempted to address this deficit problem.
seems to be closely tied to several others The third section introduces the method
factors, such as technological change or applied: syntegration, a consensus-building
changing social structures, whereas tool related to systems modelling. The
demographics constitutes a more final section summarises the results and
independent factor. The role of politics or highlights the issue of leadership.
even political change cannot be clearly
portrayed in this way.
Not every combination of factors is THE CITY OF FÜRTH
relevant at all times or for every example; Fürth’s best-known son is the diplomat
however, the complexity increases and Nobel Peace Laureate Henry
exponentially with the number of factors Kissinger, who remains a firm supporter of
taken into account; here, systems Fürth’s football club, Spielvereinigung
modelling comes into play. Systems Greuther Fürth. Historically, Fürth was
modelling allows simultaneous evaluation first documented in 1007, and therefore
of the interactions between a great has a typical early-medieval city
number of factors, and thus identification foundation. Today, it is located in the
of the most active factors within a system. Bavarian administrative district of Middle
In this context, a research project was Franconia; together with Nürnberg and
initiated on the current use and prospects Erlangen, it creates a dense city triangle
of systems modelling-based tools in cities. that forms the centre of the Middle
The following presents a case study3 on Franconian agglomeration. This
the German city of Fürth, which is highly agglomeration is also the heart of the
indebted, and sought to innovate a European Metropolitan Region
solution via professional consultancy and a Nürnberg, with a total of 3.5 million
fundamental systemic analysis of the city’s inhabitants. As with most European cities,
options. Other cities under examination Fürth experienced its most rapid growth
are: St. Veit, Austria; Si Ping, China; Belo during industrialisation, and today has
92 Journal of Urban Regeneration and Renewal Vol. 6, 1, 91–100 Henry Stewart Publications 1752-9638 (2012)
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Henry Stewart Publications 1752-9638 (2012) Vol. 6, 1, 91–100 Journal of Urban Regeneration and Renewal 93
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Figure 2: Importance and role of impact factors for the city of Fürth.
and react only slightly to external change, (in the city). These are external variables,
even though they are densely networked; however, and the city administration is not
however, they might become crucial once able to influence them directly, if at all.
their tipping point is reached. The The model allows the construction of
top-right represents critical factors; heavily scenarios, for instance for the case of
networked, they affect the system greatly if changing taxation levels.
they change. These are therefore useful for The findings of the systems modelling
initiating change in the system. helped to evaluate and interlink the
Figure 3 shows a wire diagram for the measures that were developed during the
system model of Fürth, where the boxes syntegration process. The measures are
represent the different impact factors, the classified by 12 core issues, ranked in Table
solid lines show confirming connections 1 by their financial impact. The systems
between these, and the dotted lines show modelling aided the process of sorting
opposing connections. The most active through the measures and identifying
variables are ‘effective services’, ‘tax level’, those that would be the easiest to
‘strategic investments of the city implement, those that had the biggest
administration’ and the ‘efficiency of the effect on the city system, as well as those
city administration’. These have the that could prove ineffective in the long
greatest potential to influence other run, or which might even destabilise the
variables, and thus represent potential city system.
adjustment levers. Other active factors to The three biggest financial impacts all
take note of are ‘paralysing regulations’ (by relate to either income improvements or
the state) and ‘political unity over strategy’ cutbacks, but these measures should be
94 Journal of Urban Regeneration and Renewal Vol. 6, 1, 91–100 Henry Stewart Publications 1752-9638 (2012)
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Figure 3: Importance and role of the impact factors for the city of Fürth
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Table 1: Classes of measures resulting from the 2010 syntegration of the city of Fürth
Financial
Class of measures Content impact
Improvement of income Measures that increase the city’s income (taxes, fees, returns 1
from semi-public companies)
Contraction of social Savings achieved by cuts in social services 2
services
Sustainable reduction Measures that reduce the city’s spending (restructuring the 3
of costs city balance)
Critical task review Review of all the city’s tasks, maintaining only legally binding 4
tasks and those that are essential for the city’s identity
Strengthening of the Improvements to city image, public real estate management, 5
economic sector tourism
Improvement of internal Increasing flexibility and changing legal status of job descriptions 6
human resource allocation
Inter-communal cooperation Use of synergy effects and elimination of duplicate structures 7
Organisational development Central accounting, improved event management 8
(of municipal administration)
Public information and E-government, commercial revenues 9
participation
Legally binding vs. practically Reducing standards in construction and public infrastructure 10
needed to legal minimum
Strategy, politics, and Strategic control 11
administration
Improvement of internal Increase commitment, activation of unused resources and 12
leadership employ performance incentives
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Figure 4: Syntegration process, with the icosahedron representing the networked communication process
organised in 12 sub-topics. © Malik Management, St. Gallen
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was the initiator of the syntegration roles of the mayor and the city
process. administration are central. Facing the
Lastly, urban change triggered by systemic complexity of cities and the
syntegration requires leadership. This implied managerial challenge, urban
particularly refers to the role of the mayor governance cannot dispense with
or chief executive. It is the mayor who leadership. Leadership today should be
could— and should — initiate such a ‘effective’ —motivating the people
change process and mobilise the necessary involved;20 in the case of Fürth, Mayor
means. The mayor’s main function, Thomas Jung stated, ‘The syntegration has
however, is legitimisation. The mayor, triggered the powers of self-healing
being the focus of attention for members (Selbstheilungskräfte) of our city.’
of the city administration and many of the
citizens, defines the values and possible Notes and References
impact of the change process. The worst 1. Pacione, M. (2009) ‘Urban Geography: A Global
case occurs when a mayor follows a Perspective’, 3rd edn, Routledge, New York.
more-or-less hidden agenda that 2. Stratmann, B. (1999) ‘Stadtentwicklung in globalen
Zeiten: Lokale Strategien, städtische Lebensqualität
counteracts the change process. Leadership und Globalisierung’, Birkhäuser, Basel.
therefore requires some kind of personal 3. The study included document analysis and
integrity.19 Needless to say, besides the multiple expert interviews, the latter ranging from
journalists, civil servants within the city
legitimisation function, the mayor also has administration and members of the local Chamber
to steer the process by allocation of of Commerce to local politicians.
resources and responsibilities. In the 4. Vester, F. (2007) ‘The Art of Interconnected
Thinking: Tools and Concepts for a New
present case, the Mayor of Fürth, Thomas Approach to Tackling Complexity’, MCB, Berlin.
Jung, took over the initiative of a change 5. Forrester, J. W. and Collins, J. F. (1969) ‘Urban
process and formed it into the political dynamics’, MIT Press, Cambridge, MA.
will and core project of the city of Fürth. 6. Forrester, J. W. (1976) ‘Principles of Systems’,
Wright-Allen Press, Cambridge, MA.
7. frederic-vester.de. (2012) ‘The Sensitivity Model
Prof. Vester’, available at:
CONCLUSION http://www.frederic-vester.de/eng/sensitivity
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Team Syntegrity’, Wiley, New York.
9. Ríos, J. P. (2011) ‘Design and Diagnosis for
• A city’s system model helps to integrate Sustainable Organizations: The Viable System
the planning variables of a city, and thus Method’, Springer, Berlin.
to evaluate measures, projects and 10. Malik, F. (forthcoming) ‘Strategy: Navigating the
strategies. Complexity of the New World’, Campus,
Frankfurt.
• It can be useful to accelerate 11. Beer, ref. 8 above
cross-sectoral consensus building in the 12. Malik Management (2011) ‘The Malik
context of urban governance in order Syntegration for the Development of Cities and
Regions’ [Folder], Malik Management, St. Gallen.
to realise implementation. 13. Werl. (2012) ‘Werl gewinnt die Zukunft—
• Leadership is indispensable in making Syntegration 2010 plus’. Available at
both tools (systems modelling and http://www.werl.de/syntegration.php (accessed
14th March, 2012).
syntegration) effective with respect to 14. Grossmann, M. and Bogdahn, I. (2007).
long-term urban change. ‘Nacheinander Akteur, Kritiker, Beobachter: Um
gemeinsam mit Bürgern und Bürgerinnen
It seems clear that the coordination and Leitlinien der Stadtentwicklung zu erarbeiten, hat
die Stadt Werl das in St. Gallen entwickelte
control of policy measures requires a clear Verfahren der Syntegration angewandt’, Städte- und
leadership structure. In this respect, the Gemeinderat, No. 3, pp. 28–30.
Henry Stewart Publications 1752-9638 (2012) Vol. 6, 1, 91–100 Journal of Urban Regeneration and Renewal 99
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15. Rhodes, R. A. W. (1996) ‘The New Governance: überwinden: Die Stadt Fürth hat ihre
Governing without Government’, Political Studies, Haushaltslage mit Hilfe eines
Vol. 44, No. 4, pp. 652–667. Syntegrations-Workshops verbessert’ [Overcoming
16. Stoker, G. (1998) ‘Governance as Theory: Five departmental thinking: The City of Fürth
Propositions’, International Social Science Journal, improved its budgetary position with help of a
Vol. 50, No. 155, pp. 17–28. syntegration workshop], Der Neue Kämmerer,
17. Susskind, L., McKearnan, S. and Thomas-Larmer, J. Vol. 1, p. 6.
(1999) ‘The Consensus Building Handbook: A 19. Malik, F. (2009) ‘Managing Performing Living:
Comprehensive Guide to Reaching Agreement’, Effective Management for a New Era’, Campus,
Sage, London. Frankfurt.
18. Ammon, S. (2011) ‘Das Ressortdenken 20. Ibid.
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