Simfoni and WTP Buynamics Enter Into Joint Venture to Bring

Market-Leading Should Cost Modelling to USA

Simfoni, a next generation digital solutions provider for procurement analytics and spend
automation, and WTP Buynamics, an innovator in the field of should cost modelling and vendor
rating solutions, today announced a joint venture partnership to bring “What’s the Price” (“WTP”)
capabilities to the US market.

San Francisco, CA, October 17, 2020 --(PR.com)-- Simfoni has established itself as a technology
innovator in the field of Spend Analytics and is recognized as a Leader in the Spend Matters Solution
Map for Procurement and Spend Analytics. The company operates from its headquarters in San Francisco
and has an extensive network of clients across the USA, and across many different industries.

Chairman Chirag Shah commented on the partnership, “A key part of the Simfoni strategy is to mesh
internal customer data with external data to create a holistic perspective on spend management. This
generates much richer insights supporting better decision-making. The WTP solution offered by
Buynamics is unique in the market and blends very neatly with our category management module to offer
strategic buyers a real-time source of truth for managing complex negotiations.”

Available as a standalone SaaS product, or bundled with Simfoni’s Analytics, the WTP should cost
solution is aimed at retailers, wholesalers and manufacturers. All of whom stand to benefit from
significant information advantage through the use of the WTP functionality.

Robert Driessen, CEO of WTP Buynamics, also a Spend Matters Almanac Top 50 Vendor to Watch,
explained, “We are currently experiencing tremendous growth across Europe and have limited resources
to pursue opportunities in the USA because it requires another level of focus and investment. The
partnership with Simfoni gives us overnight access to a wide range of customers and channel partners in
the US market that we otherwise would not be able to penetrate for some time. The combined solution is
a very powerful tool that not only highlights how organizations can save money through improved
negotiations but can also contextualize the opportunity in real dollar terms.”

About Simfoni
Simfoni provides spend analytics and spend automation products to leading global enterprises. Products
employ machine learning and artificial intelligence to accelerate and automate key aspects of the
procurement process, saving customers both time and money in the process. Based in USA, Europe and
Middle East, Simfoni works "in harmony" with its customers and their vendor community to improve
vendor diversity and other CSR objectives.

www.simfoni.com

About WTP Buynamics

WTP Buynamics offers data-based should cost software which gives insight in all commodity prices and
cost drivers due to big data. The SaaS tool offers market price data on thousands of resources. Provides

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customized reports in a variety of formats. Within minutes it offers buyers a lot of information they can
use to get better results in their negotiations.

WTP is a tool offered by Buynamics.

www.whatstheprice.com

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Contact Information:
Simfoni Limited
Chirag Shah
312-583-7500
Contact via Email
simfoni.com

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/823453

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