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2009 2010
14 %
13 %
25 % 26 %
Maruti Suzuki
Tata Motors Maruti Suzuki
Hyundai Motor India Ltd. Tata Motors
Mahindra & Mahindra Overall distribution is stable, with Tata Motors showing a Hyundai Motor India Ltd.
Honda Mahindra & Mahindra
Toyota
satisfactory yearly progression while Maruti Suzuki and
Ford
Ford Hyundai Motor India Ltd. show a relative loss of market Toyota
Fiat India shares imputable to aggressive competition from market Honda
Skoda Fiat India
Volkswagen entrants.
Skoda
Volkswagen
67500 82500
45000 55000
22500 27500
0 0
January 09 April 09 July 09 October 09 January 10 April 10 July 10 October 10
Tata Motors Hyundai Motor India Ltd. Mahindra & Mahindra Maruti Suzuki
While overall positions and market shares haven’t changed significantly between the four largest manufacturers
on the Indian market, a monthly breakdown reveals interesting shifts in strategies and some missed
opportunities. Although monthly sales have been relatively stables for back runners Hyundai Motor India Ltd.
and Mahindra & Mahindra, 2009 and 2010 have seen a fierce battle for dominance between Tata Motors
and Maruti Suzuki.
Outstanding monthly performances by Tata Motors on the period January 2009 - January 2010 seemed two
hint too a potential monthly outselling of Maruti Suzuki. But the potential spur expected from the Nano failed
to come through and Tata Motors closed the year 2010 on an underperformance; leaving room Maruti
Suzuki plenty of room to seize new sales during the summer 2010.
60%
An old feud is being revived between the two german annual growth rate of
heavyweight BMW and Mercedes Benz in India.
the luxury car segment
While Mercedes has been present for a few years on
the Indian market, BMW’s arrival in 2007 spurred new
in India
competition.
388
Mercedes displayed a remarkable response capacity,
putting forward intimidating sales number and a best units sold in June 2010,
ever second quarter with 799 sales between April and Mercedes’ best month
June 2010.
However, in 2010, it seemed as if BMW would
753
eventually outgrow its arch Nemesis, touting record
sales in the month of October 2010 and impressive units sold in October 2010,
overall growth that allowed the company to close the BMW’s best ever month
sales gap with rivaling firm Mercedes.
Perspectives:
The Indian market appears to be slowdown-proof
30%
and above expected growth rate of the
domestic car market in India for the period
2010 - 2011 2010 2011
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