LUIS A.

SIFUENTES
Richardson, TX 75080 ~ Lasifuentes@sbcglobal.net ~ (469) 226.6427 ~ www.linkedin.com/in/lasifuentes

INTERNATIONAL BUSINESS DEVELOPMENT/SALES PROFESSIONAL

Reliable, trustworthy, self-reliant professional with 25 years of sales and international business development
experience in a variety of industries in Latin America, North America, Europe and Asia.

• Devises innovative methods of increasing market exposure and penetrating new international markets that
increase revenues significantly year-over-year.
• Highly personable and knowledgeable about products/industries, cultivating lasting relationships with clients
that frequently initiate future lucrative business opportunities.
• Believes in collaborative efforts, able to encourage all departments/divisions to work together to ensure optimal
customer service and high-quality products, resulting in increased revenues through client retention.
• Honest and straightforward with clients, gaining confidence in company and personal credibility.
• Encourages use of translated materials and experienced in coordinating translation from English to associated
regions’ languages.
• Fluent in English and Spanish.

Areas of Expertise
Negotiations ~ Leadership ~ Relationship Cultivation ~ Business/Product Development ~ Sales Management
Marketing Strategy ~ Market Penetration ~ Research ~ Forecasting ~ Budgeting ~ Presentations
International Business Relations ~ Marketing Material Translation

PROFESSIONAL EXPERIENCE

SIFUENTES, Richardson, TX 2003 – 2005/2010 – Present

A sole proprietorship, assisting companies in entering new markets and sourcing products globally.
International Business Development & Sales Manager: Founded Sifuentes, targeting companies with revenues of
$20M or less that have not yet done international business or are interested in expanding their international sales and
presence. Aid companies in translating marketing/communications materials, such as brochures and catalogs, from
English into Spanish for greater accessibility to customers in Mexico and Central/South America. Cultivate lasting
relationships to ensure customer loyalty and opportunities for long-term expansion. Coordinate business activities in
U.S. on behalf of foreign-established companies.
• Represented two European companies (OASE and Sauermann) selling products and researching new
opportunities in Latin America and a Japanese company (NSC Corporation) in the USA, ensuring business
operations were monitored and managed in the manufacturer’s U.S. plant.
• Coordinated NSC’s product requirements with Production and Quality at US vendor, resulting in product
quality improvement and on-time/complete deliveries to N.S.C.

BRAEBURN SYSTEMS LLC, Montgomery, IL 2007 – 2010

Manufacturer of Electronic Controls and Indoor Quality Products for the residential and light commercial
HVACR industry.
International Sales Manager: Led sales growth and distributor expansion in Latin America/Canada. Directed all sales
initiatives with independent agencies, coordinating order details, overseeing collections, presenting proposals to
prospective distributors, forecasting monthly sales, and offering researched market information to product managers.
Ensured optimal sales support to distributors to encourage increase in inventory turns. Collaborated with reps to
ensure they met or exceeded objectives. Coordinated the translation and creation of Spanish literature and manuals.
• Consistently increased sales each year by 42% in 2009 – 2010 ($95,010 – $133,410 ytd); 22% in 2008 – 2009
($329,697 – $402,562); and 131% in 2007 – 2008 ($143,006 – $329,697).
• Raised distributor base by nearly 400% (from 7 to 26).
• Generated $100K in annual sales by cultivating new OEM thermostat business in Canada.

LUIS A. SIFUENTES ~ (469) 226.6427 ~ PAGE 2

 PROFESSIONAL EXPERIENCE (CONTINUED)

BECKETT CORPORATION , Irving, TX 1994 – 2002/2005 – 2007

Manufacturer of water pumps for HVAC applications, Water Gardening Products and Outdoor Statuary.
International Sales Manager: Managed two divisions’ (Industrial and Consumer) international business, developing
new products and expanding international presence during company-established five-year plan. Managed OEM
international products, increasing international market recognition/presence and bolstering customer confidence.
Evaluated and oversaw international representatives’ and distributors’ activities. Received request to return to
company after three-year absence to secure two largest industrial accounts that had been failing. Collaborated with
other departments (Engineering, Production, QA, and Purchasing) to meet customers’ requirements and ensure
customer satisfaction. Promoted the benefits/advantages of multilingual packaging labels for all products. Oversaw
inventory and production at plant in Germany which provided European distribution.
• Improved industrial sales by double digits every year, including 21.87% ($1,917,146 – $2,336,469) in 2006 – 2007
and 61.48% ($733,200 – $1,917,146) in 2005 – 2006.
• Developed OEM Japanese business from $0 to more than $1M by ensuring production was coordinated to meet
firm Japanese customer requirements.
• Grew International Business from $800K to $1.5M in just three years, two years ahead of established schedule,
increasing international sales by 90%.
• Managed production transition from USA facility to new factory in China without disrupting customers’ deliveries.

OASE, Camarillo, CA 2002 – 2003

German manufacturer of Water Gardening and Fountain products.
Regional Sales Manager: Oversaw all expansion and market penetration efforts into Central U.S. and Latin America
territories, acting as company’s representative to its distributors involved in consumer sales program.
• Trained distributors, rep agencies, and customers on benefits of OASE’s cutting edge technology and design.
• Exceeded established preseason sales objectives by 2.33%.
• Earned Best Sales status in spring of 2003.

AMR-COMBS, Denver, CO, Regional Sales Manager 1990 – 1994

AMR-Combs was a Business Aviation Division of AMR Corp. Lear Jet FBO Service Center.
• Obtained annual contract for Iberia’s (Spanish airline) oxygen equipment for its fleet worth approximately $2M.
• Managed now defunct TAESA (Mexican business jet leasing/airline) $5M account.
• More than doubled profit margin from 8% to 19% and increased customer base from 5 companies to 40, by
expanding product offering to existing customers, cold calling and hunting for new business with airlines,
government agencies and FBOs.

AVIALL – INTERNATIONAL DIVISION, Dallas, TX, Export Sales Representative 1985 – 1990
One of the world's largest providers of new aviation parts and related aftermarket operations.

EDUCATION

SOUTHERN METHODIST UNIVERSITY, Dallas, TX, B.A.