(DOCUMENTO) Gameforge 4D

Online Game Service in Europe
with a focus on the difference to the Korean market
For the Korean-EU Cooperation Forum on ITC
Your Lecturer:
Carsten van Husen
CEO
Gameforge 4D GmbH
Germany
Korea-EU Cooperation Forum on ICT 1

©©2003
2003--2008
2008Gameforge
GameforgeGmbH,
GmbH,Gameforge
GameforgeAG,
AG,Gameforge
GameforgeProductions
ProductionsGmbH,
GmbH,Gameforge
Gameforge4D
4DGmbH,
GmbH,Gameforge
GameforgeProductions
ProductionsInc.
Inc. www.GAMEFORGE.de
Agenda
Agenda
The Company Gameforge

Online games / online games market
Servicing Korean MMO games in Europe
- The market / player differences
- Things to consider when localizing
- Localization Technologies
Gameforge‘s archivements in
online gaming (Results)

© 2003 - 2008 Gameforge GmbH, Gameforge AG, Gameforge Productions GmbH, Gameforge 4D GmbH, Gameforge Productions Inc. www.GAMEFORGE.de
Agenda
1. The Company
Gameforge

1. The Company
History

1. The Company
Skills

1. The Company
Environment

Agenda
2. The Online Games Market

2. Online Games Market
The Games Family Video Games
Console PC Games Arcade Hall Handheld
Single + MMO (online

Multiplayer Games)
Box
Download Clientbased Browserbased
(obs.)
Box (obs.) Download
One Time Free to Play

Subscription
Sale (F2P)
Adware Virtual Item Sales

(since 2004)

Browsergames / Client based MMO games

Prosperity
*Source: DFC Intelligence

3. Servicing MMO
Games
Different video game backgrounds
1980 - 2000
People meet in Arcade halls to spend Arcade halls are close to “red light
their after-work / school evening with districs” and are usually visited
fun and friends mostly by misfists.
Console Games usually came from Japan The first video games are played at home
and were not used in Korea. People used on game consoles, later on home
alternatives (Arcade Halls) computers, then on PCs – usually alone
The people playing video games come People playing video games are usually
from all social backgrounds, looking technically interested, usually socially
for short time casual fun inactive kids looking for a sense of
achievement in complex games

3. Servicing MMO
Games
Different typical gamer profiles
Today (but borders are washing out)
Looking for a diverting experience Looking for a real life escape
No deep loyalty to one game High loyalty to a game

 short game life cycles  Long game life cycles
 Feeling the urge to try everything new  Not likely to try new games often
Wanting to play what everybody plays Proud for playing a niche product
 Asian culture is group based  European culture is individual based
Looking for Fame through fast action Looking to improve long term status
(winning) (archiving)
Wanting to play with the friends Wanting to find new friends

3. Servicing MMO
Games
Things to consider when localizing for
EU

3. Servicing MMO
Games
Example: Localization Technology

Tools are accessible from
everywhere
Secure login
Simultaneous work allowed
Adaptable import / export filters
Upgradeable / Flexible
Powerful search options
All Languages, All Games
Easy to use
Transparency in changes
One Click exports
Agenda
4. Archivements

4. Archivements
Client MMO Games licensed by Gameforge
Metin2 Commercial Dec. 2006 NosTale Commercial Sept.

2007
AirRivals Commercial April 4Story Beta April 2008

2008
4. Archivements
Client Game Case Study: „Metin2“
Biggest
Communities in
Germany, France,
Turkey, Italy, Poland
and Spain

4. Archivements
Browsergames developed by Gameforge
Gameforge’s blockbuster, initially ‚Bitefighters‘ take on the part of either a

developed in 2002, still played by 2.4 vampire or a werewolf both hunting for
million active players, by far the world’s human prey. Fantastically embraced by
largest browser-based MMOG. The player gaming community: more than 3.3 million
acts as an intergalactic emperor, fighting registrations in just 4 months.
for sole supremacy in space.
Gladiatus - Hero of Rome takes the player Live the ancient world! The sound of the
right along into a blood- and sweat-drenched sea, a
arena in the antique Rome. Players engage in white sandy beach and sun! On a small
PvP (Player vs. Player) fights adopting a island
gladiator’s perspective when battling for power, somewhere in the Mediterranean, an ancient
gold and glory. Registered more than 1 million civilization arises. That is how it starts:
players in only 7 weeks. Ikariam.
Our newest game has attracted since launch
... and many more titles … in
Korea-EU Cooperation Forum on ICT February `08 already 2 Mio players in 18
Europe.
4. Archivements
Browser Game Case Study: „Gladiatus“
2 million active users

Increase in the user numbers
by 20% over the last 3 months
The Gladiatus Pay-User spends
up to 15 EURO per month
Conversion Rates – Visit to SignUP of 25-40%
Most successful in Germany,
United Kingdom, France, Italy, Spain and Poland

4. Archivements
Results
64,000,000 registered players
10,900,000 active players per month
over 540,000 peak ccu every day
21,800,000 unique visiting users per month
Cumulated monthly playing time: > 50 Million hours (>2000 Years)
200,000 new registrations daily
Annual revenue growth continuing: 350% in 2007 -- est. 450% in 2008
C/f-positive & profitable ever since Day 1
Worldwide No. 7 in online Gaming!

Thank you for your attention!


(DOCUMENTO) Gameforge 4D

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(DOCUMENTO) Gameforge 4D

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Drepturi de autor:

Formate disponibile

Online Game Service in Europe

with a focus on the difference to the Korean market

For the Korean-EU Cooperation Forum on ITC

Korea-EU Cooperation Forum on ICT 1

The Company Gameforge

Korea-EU Cooperation Forum on ICT 2

Korea-EU Cooperation Forum on ICT 3

Korea-EU Cooperation Forum on ICT 4

Korea-EU Cooperation Forum on ICT 5

Korea-EU Cooperation Forum on ICT 6

2. The Online Games Market

Korea-EU Cooperation Forum on ICT 7

The Games Family Video Games

Console PC Games Arcade Hall Handheld

Single + MMO (online

Box (obs.) Download

One Time Free to Play

Adware Virtual Item Sales

Korea-EU Cooperation Forum on ICT 8

Browsergames / Client based MMO games

Korea-EU Cooperation Forum on ICT 9

*Source: DFC Intelligence

Korea-EU Cooperation Forum on ICT 10

Different video game backgrounds

Korea-EU Cooperation Forum on ICT 11

Different typical gamer profiles

Today (but borders are washing out)

Looking for a diverting experience Looking for a real life escape

No deep loyalty to one game High loyalty to a game

Wanting to play with the friends Wanting to find new friends

Korea-EU Cooperation Forum on ICT 13

Example: Localization Technology

Korea-EU Cooperation Forum on ICT 15

Client MMO Games licensed by Gameforge

Metin2 Commercial Dec. 2006 NosTale Commercial Sept.

AirRivals Commercial April 4Story Beta April 2008

Client Game Case Study: „Metin2“

Korea-EU Cooperation Forum on ICT 17

Browsergames developed by Gameforge

Gameforge’s blockbuster, initially ‚Bitefighters‘ take on the part of either a

Browser Game Case Study: „Gladiatus“

2 million active users

Korea-EU Cooperation Forum on ICT 19

Korea-EU Cooperation Forum on ICT 20

Korea-EU Cooperation Forum on ICT 21

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