Tle10 He Travel Services Q1 M1 W1 PDF

10
Technical and
Livelihood
Education (TLE)
Home Economics-Travel
Services Week 1
i
Technology and Livelihood Education Grade 10
Self-Learning Module-Travel Services
Quarter 1: Module 1: Week 1
First Edition, 2020
Republic Act 8293 section 176 states that: No copyright shall subsist in
any work of the Government of the Republic of the Philippines. However, prior
approval of the government agency or office wherein the work is created shall
be necessary for exploitation of such work for profit. Such agency of office
may, among other things. Impose as a condition the payment of royalties.
Borrowed materials (i.e., songs, stories, poems, photos, brand names,

trademarks, etc.) included in this book are owned by their respective
copyright holders. Every effort has been exerted to locate and seek permission
to use these materials from their respective copyright owners. The publisher
and authors do not represent nor claim ownership over them.
DEVELOPMENT TEAM OF THE MODULE
Writers : Judith N. Baring, Master I, Bankal National High School

:
Editor :
Reviewers :
Illustrator : Mar Onell C. Booc, Designation
Layout Artist :
Plagiarism Detector Software : PlagiarismDetector.com
Grammarly Software : CitationMachine.com
Management Team:
Schools Division Superintendent : Dr. Wilfreda D. Bongalos CESO V
Assistant Schools Div. Superintendent : Dr. Marcelita S. Dignos CESO VI
Chief Education Supervisor, CID : Dr. Oliver M. Tuburan
Education Program Supervisor, LRMDS : Mrs. Teresita A. Bandolon
Education Program Supervisor, TLE : Reynold Q. Velos
Department of Education – Regional Office 7

DepED-Division of Lapu-Lapu CIty
Office Address : B. M. Dimataga Street, Poblacion, Lapu-Lapu City
Telefax : (032) 410-4525
E-mail Address : oliver.tuburan@deped.gov.ph
ii
Property of DepED-Division of Lapu-Lapu City | www.depedlapulapu.net.ph | (032) 340-7354
INTRODUCTORY MESSAGE
For the facilitator:
Welcome to Technology and Livelihood Education (TLE Self-Learning

Module on Travel Services-Tourism Industry in the Philippines.
This module was collaboratively designed, developed and reviewed by

educators both from public and private institutions to assist you, the teacher
or facilitator in helping the learners meet the standards set by the K to 12
Curriculum while overcoming their personal, social and economic constraints
in schooling.
This learning resource hopes to engage the learners into guided and
independent learning activities at their own pace and time. Furthermore, this
also aims to help learners acquire the needed 21st century skills while taking
into consideration their needs and circumstances.
As a facilitator, you are expected to orient the learners on how to use this
module. You also need to keep track of the learners’ progress while allowing
them to manage their own learning. Furthermore, you are expected to
encourage and assist the learners as they do the tasks included in the module.
For the learner:
Welcome to the Travel Services-Tourism Industry in the Philippines.
The hand is one of the most symbolized part of the human body. It is
often used to depict skill, action and purpose. Through our hands we may
learn, create and accomplish. Hence, the hand in this learning resource
signifies that you as a learner is capable and empowered to successfully
achieve the relevant competencies and skills at your own pace and time. Your
academic success lies in your own hands!
This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time.
You will be enabled to process the contents of the learning resource while
being an active learner.
iii
HOW TO USE THE MODULE
The following are some reminders in using this module:
1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other

activities included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with
it.
If you encounter any difficulty in answering the tasks in this module,

do not hesitate to consult your teacher or facilitator. Always bear in mind that
you are not alone.
We hope that through this material, you will experience meaningful

learning and gain deep understanding of the relevant competencies. You can
do it!
iv
Lesson 1 – Tourism Industry in the Philippines
(TIIP)
What I Need to Know

This will give you an idea of the skills or competencies you are expected to
learn in the module.
This lesson is designed and written with you in mind. It is here to help
you understand The Preparation of Construction Materials and Tools. The
scope of this module permits it’s to be used in many different learning
situations. The language used recognizes the diverse vocabulary level of
students. The lessons are arranged to follow the standard sequence of the
course.
At the end of this module, you should be able to:
Content Standards:
A. The learners demonstrate an understanding of concepts and
theories in TS.
B. The learner demonstrates comprehension of the operational
functions of tourism industry in the Philippines.
Performance Standards:
A. The learners independently demonstrate core competencies in TS as
prescribed in the TESDA Training Regulation.
B. The learners perform a clear representation of the manner by which
tourism industry works in the Philippines.
Learning Competency:
1. Explain concepts in TS
2. Discuss the relevance of the course
3. Explore opportunities for a career in TS.
4. Discuss the functions of the National Tourism Office, the agencies
directly related to it, and the concerned local government units (LGU)
in the tourism industry
DepED-Division of Lapu-Lapu City 1 TLE/TVE/TVL

What I Know
This part includes an activity that aims to check what you already know about
the lesson to take. If you get all the answers correctly (100%), you may decide
to skip this module.
Pre-Test 1.0
Let us determine how much you already know about identifying
materials and tools applicable to a specific construction job. Take this test.
Direction: Encircle the letter of the correct answer.
1. The agency that manages the operations and financing of all public sea
ports.
A. CAAP C. PPA
B. LTFRB D. DOTR
2. Republic Act No. 9593 refers to what code/law?
A. Local Government Code of 1991 C. Oil Deregulation law
B. Tourism Act of 2009 D. Aviation Act of 2013
3. It registers and license all corporations and partnership business in the

country
A. PNP C. DBM
B. SEC D. DOF
4. The government agency that has power to implement policies on air travel
safety.
A. Philippine Ports Authority C. Bureau of Immigration
B. Department of Foreign Affairs D. Civil Aviation Authority of the

Phil
5. Which of the following companies offers travel services by sea?
A. Sulpicio Lines C. Cebu Pacific
B. Victory Liner D. None of the above
6. What is the only government controlled tourism agency that has a board of
trustees institutionally drawn from both private and public
sectors?
DepED-Division of Lapu-Lapu City 2 TLE/TVL

A. Philippine Tourism Authority
B. Philippine Convention and Visitors Corporation
C. Department of Interior and Local Government
D. Department of Tourism
7. What government tourism agency is entitled for the collection of travel

taxes on individuals?
A. Department of Budget and Management
B. Bureau of Internal Revenue
C. Philippine Tourism Authority
D. Department of Finance
8. The agency that enforces peace and order on all tourism destination
C. Philippine National Police
9. The government agency that implements tourism policies on their

constituents
10. The government agency is mandated to monitor the entry and exit of
foreign national in the country?
A. Department of Transportation and Communication
B. Department of Public Works and Higways
C. Civil Aviation Authority of the Philippines
D. Bureau of Immigration
Refer to Answer Key

What’s In
This is a brief drill or review to help you link the current lesson with the
previous one.
http://media.philstar.com/images/the-philippine-star/opinion/20150921/lila-shahani-tourism-
philippines.jpg
https://jaineeturla.files.wordpress.com/2014/03/dot-logo.jpg
Directions: Look at the images carefully. Answer the following question.
1. What does the first image showcased?
_____________________________________________________________________
2. The second image is a logo of what department?
_____________________________________________________________________
What’s New
In this portion, the new lesson will be introduced to you in various ways; a
story, a song, a poem, a problem opener, an activity or a situation.
Directions: Describe the picture below.
http://www.allphilippinetravel.net/site/images/stories/aptn%20its%20more%20fun%20in%20the%20philippines
2.jpg

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
Guide questions:
1. What does the picture campaigned?
2. Why does the Philippine Tourism had this advertisement?
3. How does the campaigned help the Tourism Industry?
What Is It
This section provides a brief discussion of the lesson. This aims to help you
discover and understand new concepts and skills.
The Philippine Tourism Industry
The tourism industry is recognized by the government as an important

contributor to the generation of foreign exchange earnings, investments,
revenue, and employment and to the growth of the country be output. The
inclusion of tourism as a major pillar in the Medium Term Philippine
Development Plan (MTPDP) has given priority to the tourism sector by
promoting the Philippines as a premier tourist destination and investment
site. If developed in a sustainable manner, indeed it can be a powerful
economic growth engine for the country. It deserves to be a top priority for
national development because of the following reasons:
• It is a powerful and efficient industry;
• Its impact on social development are broad and deep;
• It creates strong peripheral benefits;
• The Philippines can compete and win; and
• It helps maintains cultural integrity, essential ecological processes,

biological diversity and life support systems.
The main responsibility of the government is to provide general policies and

regulations which will be complied by tourism sectors and sub-sectors.
Implementing guidelines set by the government may pertain to regulations of

tourism establishments and investment operations of the tourism facilities,
development for tourism personnel, channel of communication among
tourism agencies and private sectors, provisions for researches, statistics
and publication, marketing and promotions of tourism activities and others.
Government Agencies Involved in Managing the Tourism Industry
1 Department of Tourism (DOT)
By virtues of President Decree No. 189, the Department of

Tourism was institutionalized in 1973. It was reorganized through Executive
Order No. 120 in accordance with Article II, Section 1 (a) and Article III of
the 1986 Constitution. DOT is the prime tourism agency mandated to plan
and set the fundamentals policies involving the tourism sector, coordinate
the policy to other tourism agencies and become an administrative entity for
the executive branch of the government.
Organizational Structure of DOT
SECRETARY OF
TOURISM
Undersecret
Undersecret
ary for Undersecretary
ary for
Planning, for Tourism
Tourism
Product Services &
Promotion
Development Regional Offices
&
Coordination
Assistant
secretary for
Internal Services
2. Philippine Convention and Visitors Corporation (PCVC)
The Philippine Convention and Visitors Corporation is a

non-profit corporation that aims to promote the Philippines as one of the
prime tourist convention and incentive travel destination in the world. It is
the country’s tourism arm in the domestic and international market.
The agency was formerly named as Philippine Convention

Bureau which was created in 1976 through the PD No. 867. In effect to the
reorganization of the DOT in 1987. It was then renamed as Philippine

Convention and Visitors Corporation.
The Secretary of Tourism is the Executive Director of

PCVC. Together with the chairperson are 9 Board of Trustees who are drawn
from both government and private sector that holds relevant organizations
involvement in the marketing and development of travel industry in the
country.
3. Philippine Tourism Authority (PTA)
Pursuant to PD No. 189 and amended by PD No. 564 in

1973, the Philippine Tourism Authority is a government owned corporation
that acts as the policy implementing body of the Department of Tourism to
better realize the tourism standards, collect taxes as may be imposed by the
law and provide and maintain tourism facilities and infrastructures.
The Functions of the PTA are:
1. To develop identified priority areas: Areas with vast tourism

potentials that are programmed for priority development as identified by
DOT under its Tourism Master Plan.
2. To operate, maintain and promote facilities in pioneering

capacity; Soley owned or thru joint ventures; the PTA properties include
resorts, hotels, golf courses and other tourism facilities in the various areas
of the country.
3. To provide technical and financial assistance to qualified

tourism projects.
4. To generate revenues to fund national and corporate

development undertakings. Travel tax collections is PTA’s main sources of
income. Travel tax is a levy imposed by the government on individuals
(citizens of the Philippines and permanent residents aliens wjo have stayed
in the country for more than a year who are leaving the country irrespective
of the place where the air ticket is issued and the form and place of
payment.
4. The Local Government Unit
Republic Act No 9593 also known as the Tourism Act of 2009,

clearly stated the shared responsibilities of the National and Local
Government to the Department of Tourism in implementing policies and
program of the tourism sector.
Section 118- Coordination between National and Local

Government

(a) The Department (DOT) and the DILG shall integrate all
local tourism development plans by LGU in formulation and annual
updating of the national tourism development plan.
(b) The Department shall provide assistance, training and

other capacity-building measures to the LGU’s in the formulation,
implementation and monitoring national tourism development plans,
gathering of statistical data and enforcement of tourism laws.
Section 119- National Tourism Development Planning
The Department in coordination with its attached

agencies. LGUs and the private sector shall continuously update the
national tourism development plan taking into consideration the evolving
needs and capabilities of LGUs, approved local tourism development plans
as well as domestic and global tourism market trends.
Section 120- local Tourism Development Planning
(a) Pursuant to R. A. No. 7160, otherwise known as the

Local Government Code of 1991. LGU’s shall prepare, adopt, implement and
monitor their local tourism development plans, enforce standards for
tourism enterprise and collect statistical data for tourism purposes.
4. Other National Government Units
One important key indicator in the success of tourism is

the consistency of policies being implemented by the government at any
destination in the economic territory. Tourism takes place almost
everywhere at any point in time. As people travel more often, the more
tourism sectors are benefitted. In order to address the needs of tourist upon
their visit in the Philippines, there are national government agencies that are
always ready to provide assistance, comfort and security during their stay.
Securities and Exchange Commission (SEC)- all business

entities are being registered, licensed and regulated by the
agency.
Board of Investment (BOI)- promotion of investment in the

Philippines is the task of this agency attached to DTI
Philippine Economic Zone Authority (PEZA)- It ensures that

foreign investors who wish to establish a business in the
country will find a trategic location
Bangko Sentral ng Pilipinas (BSP)- preserves monetary stability

and convertibility of the Peso which is an important factor in the
entry of foreign visitors to the country.

Department of Transportation and Communication (DOTC)-
responsible for the regulation and supervision of the country’s
transportation and communication system
Civil Aviation Authority of the Philippines (CAAP)- Implements

policies on aviation or air travel system.
Maritime Industry Authority (MARINA)- the counterpart of CAAP

in the maritime industry.
Philippine Ports Authority (PPA) manages the operations and

financing of all public ports in the country.
Land Transportation Franchising and Regulatory Board

(LTFRB)-issues, suspends and cancels certificate of convenience
to all public and transportation services.
Department of Public Works and Highways (DPWH)- facilitates

the construction and maintenance of the transportation
infrastructures which include roads and bridges.
Department of Foreign Affairs (DFA)- coordinates and builds

harmonious relationship among countries.
Bureau of Immigration (BI)-monitors the entry and exit of

foreign nationals in the country.
Department of Finance (DOF)- facilitate the collection of

revenues from the tourism industry.
Department of Labor and Employment (DOLE)-promotes

employment opportunities to Filipinos in the tourism industry.
Department of Environment and Natural Resources (DENR)-

oversees the preservation of the natural environment.
Philippine National Police (PNP)-enforces peace and order in all

tourist destinations.

What I Have Learned
This includes questions or blank sentence/paragraph to be filled in to
process what you learned from the lesson.
PAIR ME!
Instructions: Match the government agency in Column B with its
appropriate functions in Column A. write your answer in the answer sheet.
COLUMNA COLUMN B
________1. Philippine a. implements policies concerning air
Tourism Authority travel safety
________2. Department of b. enforces peace and order on all tourism
Labor and Employment destination
________3. Philippine c. promotes the country as the best
Ports Authority convention venue
________4. Department of Interior d. generates jobs opportunities through the
and Local Government tourism industry
________5. Securities and e. monitors the entry and exit of the foreign
Exchange Commission nationals in the country
________6. Philippine Convention f. imposes travel taxes on individual for
and Visitors Corporation travel services incurred
________7. Civil Aviation Authority g. registers and license all corporations and
of the Philippines partnership business in the country
________8. Department h. manages the operations and financinf of
of Tourism all public sea ports
________9. Bureau of i. implements tourism policies on their
Immigration constituents
________10. Philippine j. sets general policies for the
National Police tourism industry
k. oversees the preservation of the natural
resources.

What I Can Do
This section provides an activity which will help you transfer your new
knowledge or skill into real life situations or concerns.
TELL ME!
Instructions: Shortly explain the roles and responsibilities of the following
Department of Tourism Offices?
Undersecret Undersecret
ary for ary for Undersecretary
Tourism for Tourism
Planning,
Product Promotion Services &
Regional Offices
Development
&
Coordination Assistant
secretary for
Internal Services
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
What’s More
This comprises activities for independent practice to solidify your
understanding and skills of the topic. You may check the answers to
the exercises using the Answer Key at the end of the module..
Directions: Answer briefly the questions below.

1. What is the function of the Department of Tourism?
2. What is the function of Philippine Convention and Visitors Corporation?
3. How does the Philippine Tourism Authority helps the Tourism industry of
the country?
TLE 7/8 Exploratory - Carpentry 11 DepED-Division of Lapu-Lapu City

Assessment
This is a task which aims to evaluate your level of mastery in
achieving the learning competency.
Self-Check 1.3
A. Directions: Encircle the letter of the correct answer.
1. What is the only government controlled tourism agency that has a board
of trustees institutionally drawn from both private and public sectors?
2.What government tourism agency is entitled for the collection of travel

taxes on individuals?
C. Philippine Tourism Authority
3. The agency that enforces peace and order on all tourism destination
C. Philippine National Police
4. The government agency that implements tourism policies on their

constituents

5. The government agency is mandated to monitor the entry and exit of

foreign national in the country?
A. Department of Transportation and Communication
B. Department of Public Works and Higways
C. Civil Aviation Authority of the Philippines
D. Bureau of Immigration
Refer to Answer Key
Additional Activities
In this portion, another activity will be given to you to enrich your
knowledge or skill of the lesson learned. This also tends retention of
learned concepts.
Directions: Create a photo collage of the tourism industry in your locality.

Using the rubrics below.
CATEGORY 4 3 2 1
RELEVANC All items or All items or All items or Items or
E pictures are pictures are pictures are pictures do
related to the related to the related to the not relate to
topic and are topic and topic and the topic.
easy to most are some are
understand easy to easy to
understand. understand.
LEGEBILITY The The The The
poster/collag poster/collag poster/collag poster/collag
e is e is attractive e is e
exceptionally in terms of acceptably is
attractive in design, attractive distractingly
terms of layout and though it messy or very
design, neatness. may be a bit poorly
layout, and messy. designed
neatness.

LABELS All items of Almost all Several items Labels are
importance items of of importance too small to
on the importance on the view OR no
poster/collag on the poster/collag important
e are clearly poster/collag e are clearly items were
labeled e are clearly labeled labeled.
labeled.
Answer Key

DepED-Division of Lapu-Lapu City 15 TLE 7/8 Exploratory - Carpentry
PRE-TEST
1. C
2. B
3. B
4. D
5. A
6. D
7. C
8. C
9. C
10. D
PAIR ME
1. F
2. D
3.H
4. I
5.G
6. C
7. A
8. J
9. E
10. B
SELF CHECK
1.D
2.C
3.C
4.C
5.D
References
http://www.tourism.gov.ph/files/Chap3%20Philippine%20Tourism%20Industry.p
df
https://www.scribd.com/doc/268354780/K-12-TLE-HE-LM-Travel -Services-G10
https://www.depedcarifugao.com/Oral-Communication11_Q1_Module-
6_08082020.pdf
https://www.depedcarifugao.com/DRRR%20Q1_Module-9_Hazard-and-its-Types_-
08082020.pdf
https://www.depedcarifugao.com/ELS-Final-Module--10-08082020.pdf
https://www.depedcarifugao.com/ORAL-
COMMUNICATION11_Q1_Module3_08082020.pdf
https://www.depedcarifugao.com/english3_q1_mod8_singulartopluralnounsofirreg
ularnouns_FINAL07102020.pdf
https://www.slideshare.net/lhoralight/music-grade-3
https://www.slideshare.net/daniholic/science-grade-10-learners-module
https://www.slideshare.net/lhoralight/math-37132231
https://tle4.webs.com/BSHS-TLE10-DMT/GR.%209%20H.E%20DRESSMAKING-
SLEEPING%20GARMENTS.pdf
http://sei.dost.gov.ph/images/downloads/SiyensyaBilidad2e.pdf
https://www.officialgazette.gov.ph/1948/06/15/republic-act-no-265/
https://www.officialgazette.gov.ph/1997/06/06/republic-act-no-8293
http://www.peza.gov.ph/index.php/economic-zones/list-of-economic-zones
https://edoc.pub/k-12-tle-he-lmtravel-services-g10-3-pdf-free.html
https://www.coursehero.com/file/p5929fv/The-scope-of-this-module-permits-it-
to-be-used-in-many-different-learning/
https://epdf.pub/the-ten-minute-trainer-150-ways-to-teach-it-quick-and-make-it-
stick-pfeiffer-ess.html

https://gltnhs-tle.weebly.com/lesson-13.html
https://gltnhs-tle.weebly.com/lesson-12.html
http://www.medialit.org/reading-room/how-media-education-what-you-already-
know
https://www.lawphil.net/statutes/repacts/ra2009/ra_9593_2009.html
https://en.wikipedia.org/wiki/Department_of_Tourism_(Philippines)
https://en.wikipedia.org/wiki/Department_of_Tourism_(Philippines)#History
http://www.neda.gov.ph/wp-content/uploads/2013/10/pdprm2011-2016.pdf
https://www.slideshare.net/lhoralight/math-37132231
https://pia.gov.ph/news/articles/1035369
https://www.slideshare.net/bananaapple2/10-3philippine-tourism
https://mactancebuairport.com/passengers/airport-facilities?id=rules
https://sydneypcg.dfa.gov.ph/gen-info/152-travel-tax
https://www.philippineairlines.com/en/JP/home/FAQs/TaxesFeesandSurcharges
https://www.miaa.gov.ph/miaa/index.php?option=com_content&view=article&id=
385:frequently-asked-questions&catid=78:faq&Itemid=134
https://primer.com.ph/blog/2018/04/23/online-travel-tax-is-now-payable-online-
247/
http://research.lpubatangas.edu.ph/wp-content/uploads/2014/07/QJBS-
Ecotourism-Industry-in-Ilijan-Batangas-City.pdf
https://tourismnotes.com/sustainable-tourism
https://tourismnotes.com/sustainable-tourism/
https://business.inquirer.net/305091/peza-investment-pledges-down-27
https://www.philstar.com/business/2020/08/11/2034465/pandemic-job-losses-
reach-peza-firms-enjoying-tax-perks
https://silo.pub/learning-to-solve-problems-a-handbook-for-designing-problem-
solving-learning-environments-x-7608232.html


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10

Borrowed materials (i.e., songs, stories, poems, photos, brand names,

DEVELOPMENT TEAM OF THE MODULE

Writers : Judith N. Baring, Master I, Bankal National High School

Department of Education – Regional Office 7

For the facilitator:

Welcome to Technology and Livelihood Education (TLE Self-Learning

This module was collaboratively designed, developed and reviewed by

For the learner:

Welcome to the Travel Services-Tourism Industry in the Philippines.

2. Don’t forget to answer What I Know before moving on to the other

3. Read the instruction carefully before doing each task.

5. Finish the task at hand before proceeding to the next.

If you encounter any difficulty in answering the tasks in this module,

We hope that through this material, you will experience meaningful

What I Need to Know

DepED-Division of Lapu-Lapu City 1 TLE/TVE/TVL

Direction: Encircle the letter of the correct answer.

2. Republic Act No. 9593 refers to what code/law?

A. Local Government Code of 1991 C. Oil Deregulation law

B. Tourism Act of 2009 D. Aviation Act of 2013

3. It registers and license all corporations and partnership business in the

A. Philippine Ports Authority C. Bureau of Immigration

B. Department of Foreign Affairs D. Civil Aviation Authority of the

5. Which of the following companies offers travel services by sea?

A. Sulpicio Lines C. Cebu Pacific

B. Victory Liner D. None of the above

DepED-Division of Lapu-Lapu City 2 TLE/TVL

B. Philippine Convention and Visitors Corporation

C. Department of Interior and Local Government

7. What government tourism agency is entitled for the collection of travel

A. Department of Budget and Management

B. Bureau of Internal Revenue

C. Philippine Tourism Authority

A. Department of Budget and Management

B. Bureau of Internal Revenue

C. Philippine National Police

9. The government agency that implements tourism policies on their

A. Philippine Tourism Authority

B. Philippine Convention and Visitors Corporation

C. Department of Interior and Local Government

A. Department of Transportation and Communication

B. Department of Public Works and Higways

C. Civil Aviation Authority of the Philippines

Refer to Answer Key

DepED-Division of Lapu-Lapu City 3 TLE/TVL

Directions: Look at the images carefully. Answer the following question.

1. What does the first image showcased?

2. The second image is a logo of what department?

Directions: Describe the picture below.

DepED-Division of Lapu-Lapu City 4 TLE/TVL

1. What does the picture campaigned?

2. Why does the Philippine Tourism had this advertisement?

3. How does the campaigned help the Tourism Industry?

The Philippine Tourism Industry

The tourism industry is recognized by the government as an important

• It is a powerful and efficient industry;

• Its impact on social development are broad and deep;

• It creates strong peripheral benefits;

• The Philippines can compete and win; and

• It helps maintains cultural integrity, essential ecological processes,

The main responsibility of the government is to provide general policies and

DepED-Division of Lapu-Lapu City 5 TLE/TVL