Documente Academic
Documente Profesional
Documente Cultură
1) History
2) Geography and Climate
3) Places of Interest
4) General Administration
5) Transportation
6) Education
7) Shopping Experience
8) Festivals
9) General Media Atmosphere
10) Cinema
11) Newspaper
12) Television
13) Radio
14) Mobile Theater
15) Advertising Scenario
16) SWOT Analysis
17) My Observation
18) Conclusion
19) Bibliography
History
The district Kamrup Metro was created bifurcating
the old Kamrup district during 2003. But the newly
created district Kamrup Metro conducted its first
election only during the 12th Assembly Election of
Assam 2006. The head quarter of the district is
Guwahati. Guwahati has a magical aura that still
lingers over the ever – expanding city. According
to a legend, the demon king Narakasura is said to
have built this ancient city. Another reason for
Guwahati’s charm is it’s being the ancient
‘Kamrup’, the place where the part of the body of
goddess Sati falls and which is also the birthplace
of Kamdeva, the God of love. Pragjyotishpur also
finds frequent mention in the Mahabharata and
other Sanskrit epics and mythology. The district
once situated midway between two powerful
kingdoms: the Ahoms and the Koch. Neither
Mughals nor the Koch could maintain power at
Guwahati however, and it is better known as the
seat of the Borphukan, the civil and military
authority of the region appointed by the Ahom
King. Guwahati today is important because it is
the seat of power in Assam, is a major commercial
centre and is the node that connects six other North
Eastern Indian States of Arunachal Pradesh,
Nagaland, Manipur, Mizoram, Meghalaya and
Tripura.
Geography and Climate
Location:
Kamrup District is situated between 25.46 and
26.49 North Latitude and between 90.48 & 91.50
East Longitude.
Min. Temperature: 7 C.
IMPORTANT RIVERS:
Brahmaputra
Bhorolu
Bashistha
IRRIGATION:
The District has 58,239 ha. of irrigated land. The
bifurcation as per 1999-2000 data is as under:
Balaji Temple:
Dirgheswari Temple:
Located on the north bank of the Brahmaputra and
linked by a motorable road, this shrine is
considered as one of the supreme Devi Tirthas of
the state. Isolated and lying at the foot of a range of
hills, it has several rock cut images which can be
placed in the 11th to 12th century A.D. This is one
of the few temples where the buffalo sacrifice is
done annually during Durga Puja.
Nabagraha :
Deepor Bill:
A large natural wetland with an area of 4.14
sq.km., Deepor Bill is the State's first Bird
Santuary. Varieties of local and migratory birds can
be seen here to the great delight of visitors.
Geeta Mandir:
Umananda Temple:
Dighali Pukhuri:
Guwahati Planetarium:
Revenue Administration:
District Development:
Local Administration:
Railway Station
Airport
< ISBT
Guwahati
Education
Guwahati, one of the major and bustling cities of
Assam, is also a frontier to the country's North
Eastern region. It is not only the largest city of the
region but also an important commercial center.
Guwahati is the cradle of education in the entire
northeastern belt and education in Guwahati has
always attracted people from different parts of the
country. Schools in Guwahati are both privately
operated and Government-aided public schools.
The schools are affliated either to the Assam
Council of Secondary and Higher Secondary
Education or Indian Council of Secondary and
Certifiate (ICSE/ISC) or Central Board of
Education (CBSE).
PMGY:
Technical Institutes:
I.I.T - 1
Eng. College - 1
Med. College - 1
Polytechnic College - 3
ITI-2
Vety. College - 1
Dental College - 1
Nursing College - 1
Ayurvedic College - 1
Law College - 2
B. Ed College - 2
College: 32
University: 1
Literacy Rate -
Total: 80.59%
Male: 85.51%
Female: 74.16%
Shopping Experience
The era of consumerism is here and it has touched
base in Guwahati as well. Shopping complexs,
Super Markets, Multiplexes are all the things of
today. But in Guwahati a nice balance of traditional
and modern day shopping experience could be
perceived. While on the one hand we have people
buying there groceries at 7to9 and the same set of
consumers going for Sunday’s “Haat Bazaar” in
local makeshift markets. Though Guwahatians
enjoy the experience of shopping at a mall, which
is ever increasing in number, but they have not yet
stopped visiting the old fashion markets. The rise in
the purchasing power of the masses has attracted
many of the national players in the retail sector.
First to venture into the retail sector in Guwahati
was Vishal Mega Mart in 2004-05, amongst the
national brands. Prior to that Guwahati had a few
Shopping malls like Shoppers’ Point, Hub, A/C
Market etc. There were many supermarkets like
Orient, Tanz, Utsav etc. But once Vishal Mega
Mart entered the market of Guwahati, the national
marketers could see the enormous untapped
potential that is Guwahati.
DDK Guwahati:
DY 365:
The third private player in the television industry in
Northeast is DY365. This channel telecast news in
four different languages – Assamese, English,
Hindi, and Bengali. Content of the channel could
be divided as 65% Assamese and the remaining
time equally divided between other languages.
Emergence of this channel makes the equation of
the television channel interesting.
AIR Guwahati:
AIR Guwahati station was established in 1948. It
has been an instrument for the rural folk to reach
the outer world and cope up with the globalization.
AIR Guwahati has work extensively for upliftment
of the rural sector of the region. It has been
presenting a platform for the local talent to display
their talent. They have a well-defined grade system
through which they grade the artists. Listeners
switch on both for entertainment so as
informational purpose. In the urban area its most
popular programme is the regional news
programme, and then there are those who listens to
the film song programmes.
Gup-Shup FM:
Another indigenous FM radio station is Gup-Shup
FM. Gup-Shup is available on the frequency 94.3.
RED FM:
A product of the SUN network RED FM has a
station operating from Guwahati. It is available on
frequency 94.5.
Big FM:
Owned by Anil Ambani one of the major business
tycoon of India, Big FM has its Guwahati Station
and it is Available on 92.7 frequency.
Mobile Theater
Assamese cultures another unique feature is its
mobile theatre groups. These groups move from
town-to-town performing dramas with great
production values. The production set or the stage
in layman’s term is quite breathtaking at times.
There are theatre groups who have remade popular
movies both Hindi as well as English. Kahinoor
Theatre has remade James Cameroon directed
Titanic, which was a production nightmare but to
their credit they pulled it off and it was a huge
success in all across Assam.