12/10/19

Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

A presentation by:
JOHN PAUL C. VALLENTE

(English for Teachers)

Making Flyers and Brochures

Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

A presentation by:
JOHN PAUL C. VALLENTE

(Discussion #1)
How to Create a
Quality Flyer

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Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

Keep It Simple
Principle # 01

Flyer has a limited space that holds brief

advertising message. Due to these
limitations, the message must be concise and
relevant. The “Z” pattern is the most common
design, where the most important info is
located at the upper part of the material,
and the least important is situated at the
bottom part.

Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

White Space is Important

Principle # 02

The flyer should draw the reader’s

eyes towards the most relevant
information. Avoid too much text or
graphics.

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Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

Use Appropriate Font

Principle # 03

Clarity and legibility is important for

flyers. Bigger and bolder fonts
attract more attention. The most
important info should be
emphasized.

Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

Include Relevant Details

Principle # 04

Include name and contact details is

a must for a business flyer. Key
details such as email address,
phone number, and physical
address should always be included.

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Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

Correct Spelling & Grammar

Principle # 05

A flyer should have an immediate

and positive impact on the
consumer. Mistakes in spelling and
grammar will confuse the message
of the flyer and will convey an
impression of unprofessionalism.

Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

Quality Printing Materials

Principle # 06

Take the time to find a printing shop

that can get flyers made quickly
and well. A nice material would
always attract people.

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Ineffective Flyer:
-No focus
-Graphics are too
basic
-No effort in
providing attractive
color combination
-information are
disorganized

Ineffective Flyer:
-there is error in
spelling
-Graphics are too
basic; pictures are
not dynamic
-No effort in
providing attractive
color combination
-information are
disorganized
-font styles do not
exhibit creativity

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Effective Flyer:
-the most important
information is given
emphasis
-color palette is
attractive, and
represents the
event
-variation in font size
is effective in
conveying the
message

Ineffective Flyer:
-No focus; there is
information
overload
-Graphics are too
many, which make
the flyer too
crowded; tires the
eye
-No effort in
providing attractive
color combination
-information are
disorganized
-font style and size
are inapproriate

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Effective Flyer:
-Follows the “z
pattern” where the
most important
information is
positioned at the
upper part of the
flyer
-color combination is
attractive, and the
variety in the font
style and font size
used contributes to
the effective
delivery of the
message

Ineffective Flyer:
-No focus
-The flyer does not
demonstrate a
good balance of
text and graphics;
too many texts are
employed
-No effort in
providing attractive
color combination
-information are
disorganized, and
lacks prioritizing of
important details
-flyer looks
overcrowded

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Ineffective Flyer:
-background design
is not appropriate
to the event; it
looks like a flyer for
a horror event
-the use of font
styles and sizes do
not contribute to
the overall message
of the flyer
-however, the
information are
organized and
follows the “z
pattern”

Effective Flyer:
-Follows the “z
pattern” where the
most important
information is
positioned at the
upper part of the
flyer
-color combination is
attractive, and the
variety in the font
style and font size
used contributes to
the effective
delivery of the
message

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Effective Flyer:
-Follows the “z
pattern” where the
most important
information is
positioned at the
upper part of the
flyer
-although there is
background used,
the essential details
are still visible
-the details provided
in the flyer are
complete for its
purpose, which is
to ask for donations

Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

A presentation by:
JOHN PAUL C. VALLENTE

(Discussion #2)
How to Create a
Quality Pamphlet

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Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

What is a Pamphlet?
Definition

A pamphlet is an informative paper

document often used for sharing
promotional material.

Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

What is a Pamphlet?
Purposes

A pamphlet can . . .
• explain an organization’s purpose
• answer FAQs about your organization
• offer more specific instructional how-to
or information
• educate people about specific program
or event

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Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

What is a Pamphlet?
Prospective Users

A pamphlet can be directed to . . .

• members
• clients / customers
• funders or sponsors
• community partners & supporters
• general public

Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

What is a Pamphlet?
Possible Uses

A pamphlet can be used as . . .

• direct mailings to targeted people
• attachments to proposals or reports
• leave-behinds when visiting clients
• inserts in kits or folders
• handouts in classes and workshops
• materials for meetings or for volunteers

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Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

Qualities of an
Effective Pamphlet

Draw readers in with an

attractive photo
Photos will draw a reader in and help
them picture themselves in a certain
situation or help them familiarize with
the skill that you are going to
demonstrate.
Know what photos to showcase.

Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

Qualities of an
Effective Pamphlet

A Good Cover

Make the cover visually compelling

and keep it simple. Use professional
quality images.

The cover is the first thing that people

will see.

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Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

Qualities of an
Effective Pamphlet

Write a Captivating Title

Be creative in your tag lines. You

need to use descriptive adjectives,
possibly even verbs, to entice the
viewer or to give them a glimpse of
the skill that they will learn from your
demonstration.

Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

Qualities of an
Effective Pamphlet

Hook Audience with

Opening Sentence
Think of this sentence as the thesis
statement of your material. The
reader is not going to look around the
rest of the pamphlet if they are not
convinced at the very beginning.

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Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

Qualities of an
Effective Pamphlet

Use a Color Scheme

You have to match the feel or

atmosphere of your pamphlet to the
skill you are going to demonstrate. Be
consistent with your scheme; use it in
all sections of your pamphlet. (e.g.
cool tones, earth tones, neutral tones,
etc.)

Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

Qualities of an
Effective Pamphlet

Write a Descriptive Copy

When it comes to the content of your

pamphlet, being descriptive is key, You
want to paint a picture or scene, and
make it clear to the readers through your
words. Use descriptive words and action
words in your sentences, especially in
writing down the procedures,

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Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

Qualities of an
Effective Pamphlet

Write in Each of Your

Sections
A pamphlet is going to be about half
visuals and half written words.
Therefore, for each section of the
material, you will only use a few
sentences to explain each distinct
aspect of the elements. Remember, each
picture/photo should be explained well.

Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

Qualities of an
Effective Pamphlet

Make Infos Easy to Read

Avoid information overload, so if your

pamphlet is crammed with copy, try
cutting out the fat. Use specialized fonts
and lettering, Make your pamphlet
legible and convenient to follow. Use
titles, subtitles and bullet points (if
applicable).

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Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

Qualities of an
Effective Pamphlet

Call to Action

Your pamphlet should focus on a set of specific

objectives, and you have to make sure that your
target audience would understand and respond
to these objectives. The nature, rationale, and
objectives of your skills demonstration should
be presented in the first section of your
pamphlet. Objectives should be specific and
measurable.

Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

Qualities of an
Effective Pamphlet

Tell A Story

Plan your rationale and objectives and

define your story based on these. Do not
simply place information, rather, make the
flow of information organized; let it follow a
journey that the readers could happily take.
You could start with a problem and then
proceed to the steps that they need to learn
to achieve the skill.

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Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

Qualities of an
Effective Pamphlet
Possible Parts
(Note: You are not required to include all the parts
provided; select only those that would be appropriate to
your skills demonstration.)

• COVER
ü title
ü photo / photo collage
ü tag line
ü one-sentence summary of the
overall content

Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

Qualities of an
Effective Pamphlet
Possible Parts
(Note: You are not required to include all the parts
provided; select only those that would be appropriate to
your skills demonstration.)

• FIRST SECTION
ü Problem that learning the skill
could solve
ü Nature and definition of the skill
ü Importance of the skill to be
learned
ü relevant photos / graphics

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Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

Qualities of an
Effective Pamphlet
Possible Parts
(Note: You are not required to include all the parts
provided; select only those that would be appropriate to
your skills demonstration.)

• SECOND SECTION
ü Rationale of teaching the skill /
General objective
ü Specific objectives; should provide at
least 2 objectives
ü Parts of the demonstration (if
applicable)
ü Appropriate pictures / graphics

Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

Qualities of an
Effective Pamphlet
Possible Parts
(Note: You are not required to include all the parts
provided; select only those that would be appropriate to
your skills demonstration.)

• THIRD SECTION
ü Steps to follow / procedures in order to
demonstrate or master the skill being
taught
ü sample product from the skill
demonstration presented
ü Summary / Conclusion (may also appear
at the back page of the pamphlet)
ü Appropriate pictures / graphics

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Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

Qualities of an
Effective Pamphlet
Possible Parts
(Note: You are not required to include all the parts
provided; select only those that would be appropriate to
your skills demonstration.)

• OTHER PARTS (if applicable)

ü contact details / contact information
ü other necessary details that the
audience or readers need to know
ü follow through actions expected
from the readers

Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

Final Instructions:

• Your group will decide if your

pamphlet is bi-fold or trifold,
including the size and type of the
paper your will use. Apply your
creativity in making your material.
Choose a color scheme that would
contribute to the overall
story/content that you want to
present in your pamphlet.

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Presentation 06_ENGL 01_JCV_First Sem AY2019-2020

Final Instructions:

• Explain the nature and rationale of your

skill demonstration in a detailed manner.
• Make your objectives specific, measurable,
and attainable.
• Do not forget to indicate the name/s of the
person/s who created the material.
• You may refer to online samples of
pamphlets, manuals, or brochures about
skills demo.
• Submission is December 16, until 5:00 in
the afternoon.

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