Lesson note on Business studies

J.S.S 2 A-D
Topic: Shopping Tips
Performance Objectives: By the end
of the lesson, the students should
be able to:
1.Say the meaning of Needs and
wants
2. Explain the steps involve in
making decisions about needs and
wants
3. Say the meaning of impulse
buying
4. State the effects of impulse
buying.

Meaning of wants and needs:

Wants may be defined as mere
desire, wishes or ends of human
beings not backed by ability to pay.
They are also those goods and
services that people would like to
have to improve the quality of their
life. Human wants are many and
insatiable but the resources to
satisfy them are scarce and
limited.Example of wants are
houses, cars, ice-cream etc
Needs: They are those goods and
services that essential/
important.Basic needs of man are
Food, shelter and clothing. Needs
ranges from basic survival need,
necessity, intellectual and social
needs.
Steps in considering decision
making on needs and wants:
There are five steps involve in
making decisions about needs and
wants they include:
1. Need/problem recognition
2. Information search
3. Evaluating Alternatives
4. Purchase decision or selection
stage.
5. Post purchase behavior
Need/problem recognition: The
consumer feel like something is
missing and need to address it to
get back to feeling normal.eg The
consumer ran out of toothpaste and
now he or she needs to go to the
store and get more.
Information search:
The buyer intend to buy a particular
products or services that can
satisfy his/her needs or wants. He
can use services like search
engine(internet) friends,families,past
experiences,life experiences etc to
help make the correct purchase
decision.
Evaluating Alternatives: In this
process,the consumers determined
what will satisfy his/her wants or
needs based on price, quality,or
other factors that are important to
them.
Impulse buying:
This is an unplanned purchase, that
is the result of an exposure to a
stimulus,usually made on the the
spot where the goods are sold.
Effect of impulse buying :
Impulse buying disrupts the normal
decision making models in
consumer's brains. The logical
sequence of the consumers action
is replaced with an irrational
moment of self-gratification.
Impulse items appeal to the
emotional side of consumers. Some
items bought on impulse are not in
the consumers lives.

Evaluation:
1. Differentiate between needs and
wants.
2. Explain the steps involved in
making decisions about needs and
wants.
a. Purchase decision or selection
stage.
b. Post purchase behavior
3. State five forms of after sales
services and their importance.
Make reference to New Business
studies for junior secondary
schools test book.