Presentation

On Nestlé
Nestlé is the world’s largest food
and beverage company. They
have more than 2000 brands
ranging from global icons to local
favorites, and they are present in
189 countries around the world.
Nestlé's purpose is enhancing
quality of life and contributing to
a healthier future. They want to
help shape a better and
healthier world. They also want
to inspire people to live healthier
lives.

They have defined three

overarching ambitions for 2030 which
guide their work and support the
achievement of the UN Sustainable
Development Goals.
 The Nestlé company history
The history begins in 1866, with the foundation of
the Anglo-Swiss Condensed Milk Company.
Henri Nestlé develops a breakthrough infant food
in 1867, and in 1905 the company he founded
merges with Anglo-Swiss, to form what is now
known as the Nestlé Group. During this period
cities grow and railways and steamships bring
down commodity costs, spurring international
trade in consumer goods.
Nestlé begins selling chocolate for
the first time when it takes over
export sales for Peter & Kohler.
The Nestlé company also plays
a role in the development of milk
chocolate from 1875, when it
supplies his Vevey neighbour
Daniel Peter with condensed milk,
which Peter uses to develop the
first such commercial product in
the 1880s.
Product Features
 KitKat is a perfect balance of chocolate and wafer
first launched in the UK in 1935 as 'Chocolate

01 Crisp'. The KitKat brand name and logo was

introduced on pack in 1937.
KitKat is the first global confectionery brand to be
sourced from 100% sustainable cocoa.

The rich taste of your favorite coffee reflects its rich history.
Nescafé coffee originated in Brazil in the 1930s as an early
example of innovation and sustainable development.
Building on Nestlé’s milk processing expertise, They
developed soluble coffee helping thousands of Brazilian
02
farmers avoid hardship and crop waste. True to our
heritage, they continue to support and work with farmers
around the world.
 The brand offers a complete range of milk and
milk-based products that offer nutrition solutions
03 for each stage of childhood. The Nido brand is
trusted by mothers, with a taste that kids love.

Maggi products help bring out the best in every

meal. Quick and easy solutions - like bouillons,
soups, seasonings and sauces - to aid cooking 04
and add flavor.
 For over 75 years we’ve been committed to
helping make pets' lives better all over the
05 world through their range of trusted pet food
brands and advice for those who love their
pet.
SWOT analysis of Nestle
 Strengths in the SWOT analysis of Nestle
World Renowned Brand:
It is fortune 500 Company and
is world’s largest food company
measured by revenues (2014).
S W
Large workforce:
Nestle have engaged 340000
odd global workforces who are
T O
continuously working to make
its products available in every
nook & corner of the world.
Extensive distribution system:
With its diversified product
portfolio. Nestle has been
successful in penetrating Urban
as well as rural markets.
R & D centers:
Nestle have the world’s largest food
& nutrition research organization,
with about 5000 people involved in
R & D, as well as corporate venture
funds and research partnerships
with business partners and.
 Weaknesses in the SWOT

Analysis of Nestle
Maggi Controversy – Maggi was recently banned because
it was found to contain additives which were harmful. This
affected the brand name of Nestle as well as Maggi big time.

Brand structure: It has many brands under the same

umbrella group so managing such large number of
individual brands can create conflict of interest.

Legal & consumer issues: Although Nestle is global food

giant but it got into controversies over the years like Nestle
baby formula boycott. Child labor by suppliers, Chocolate
Modern Portfolio price fixing etc. which resulted in negative word of mouth.
Designed
 Opportunities in the
SWOT analysis of
Nestle

1. Expanding market.
2. Strategic Alliances.
3. Focusing more on R & D to
handle ethical issues.

 Threats in the Marketing strategy

of Nestle
1. Competition in the market
2. Price of commodities
3. Buyers power
 Success Factors

 Localization amidst globalization

 Global brand strategy

 Successful M&A
 Problems & challenges
Meeting Consumer Demands: faced by Nestle
Consumers change their behaviour all the
time, with new preferences and emerging
many buying decisions. Nestle always think
about their consumers & that’s why they
always launch improved or new products
for their consumers. They are always
aware of what their target customer wants.
Men, Women, Kids they are conscious
about everyone.

Healthy & diet-friendly Market:

Consumers are now more motivated to

purchase diet food products, organic food
products and not use of artificial ingredients,
or pesticide. This situation creates more
pressure to Nestle to adapt these trends.
Shifting towards E-commerce:
Industries like consumer electronics,
appliances, toys and games, and other
household products are already firmly
established in the e-commerce space, but food
and beverage manufacturers have overall been
slower on the uptake. Amazon have been
investing in grocery e-commerce.

The anti-sugar movement:

Major organizations like

the WHO and FDA coming out
against high sugar intake, the
latter recommending a cap
of no more than 10% of daily
calories, more consumers are
turning away from foods that
are high in sugar.
 Clean Labels:

Many brands are looking to remove artificial ingredients

from their products. These are referred to as ‘clean label’
products. They tend to be naturally derived & minimally
processed, organic.
Conclusion
Nestlé exerts great efforts to
achieve its visions to be the
leader in Nutrition, Health,
and Wellness Company by
producing better quality of
products to the consumers. .
This company ranked No. 64
on the Fortune Global 500 in
2017. Nestlé also study about
the consumer's needs from
time to time and satisfy the
consumers as much as
possible.
Thank You