1.

VISION AND MISSION

Vision Mission

"Nestle is dedicated to providing the

"Nestlé aim is to meet the various
needs of the consumer every day by
marketing and selling food of a
consistently high quality."
best foods to people throughout their
day, throughout their lives, throughout
the world. With our unique experience
of anticipating consumers' needs and
creating solutions, Nestlé contributes to
your well-being and enhances your
quality of life."

Nestle vision is to help consumers care for themselves and their families by
enhancing their lives through the provision of good and healthy food and nutrition solutions
for all ages. This implies gaining a deeper understanding of many areas of nutrition and food
research and transforming scientific advances into applications for the company. Having a
broad vision, Nestle is doing its best for its consumers to show a great sense of
responsibility. The vision of the Nestle reflects the management committee for the
customers to provide them with the best quality food item. Nestle quality products mean the
trust of consumers to maintain the level of trust the management is highly interactive to
monitor all operational activities. Nestle ensure the nutritional requirements and maintain the
standards for quality to satisfy the customers. Innovation is the long-term vision of Nestle
food. To ensure that this vision is achieved, Nestle has two steps to follow, first is High
quality and collaboration, which is an integral part of any food business to flourish and
second is focus on websites. Nestle has started investing heavily in the development of e-
business and its promotion so as to capture clients in the e-business sphere also.

Nestle mission in the words of our founder Henri Nestle, is to “positively influence the
social environment in which we operate as responsible corporate citizens, with due regard
for those environmental standards and societal aspirations which improve the quality of life”
Henri Nestle. From the year 1857 to the present date, Nestle is much more focused and
determined on its mission. Nestle mission is to bring consumers foods that are safe, of high-
quality, and provide optimal nutrients to satisfy physiological needs. Nestle will helps provide
selections for all individual taste and lifestyle preferences. The mission statement of Nestle
is well articulated and reflects the long-term objective of doing the business. It has
mentioned in the mission statement that the company will provide consistently the best food
product with the best quality throughout the life of its customers, which will ultimately
enhance the quality of the life of its customers. The mission statement put the emphasis on
the presence of the Nestle in nearly every country. It promises in its mission statement that
the Nestle will understand the need of its customers and provide the best products to fulfill
the needs. The mission also shows the high quality which is maintained in the wide range of
products of Nestle. Nestle reassures that they provide the best range of food products to
remain the first preference of its consumers. Their purpose is to enhancing the quality of life
and contributing to a healthier future. The Nestle idea is to produce and sell world-class
products of the best consistent quality, reliability and conveniences based on business
excellence principles throughout their operations and maximize the utilization of good quality
local raw materials. Nestle must guarantee that all products manufactured, imported and
distributed by Nestlé Malaysia are certified HALAL by authorized Islamic certification bodies
and deliver shareholder value through the achievement of sustainable and profitable long-
term growth.
References

1. Alar Kolk. (Jan 14, 2010) Visions & Missions of Fortune Global 100. Retrieved from,
SlideShare: https://www.slideshare.net/openinnovation/visions-missions-of-fortune-
global-100/53-NestleVisionTo_bring_consumers_foods_that

2. nestleblog987. (September 2, 2017) Mission & Vision Statement Nestle. Retrieved from,
nestleblog: https://nestleblogcom.wordpress.com/2017/09/02/mission-vission-statement/

3. Mahnoor khalid. (Nov 20, 2015) nestle-project-2. Retrieved from,

https://www.slideshare.net/Mahnoorkhalid1/nestleproject2