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serves it up
Additive manufacturing and food
Jarrod Phipps
Jarrod Phipps is a senior manager with Deloitte Consulting LLP. His work focuses on helping
clients identify and adopt emerging disruptive trends such as 3D printing, artificial intelligence,
robotics, crowdsourcing, and others.
Adam Szepkouski
Adam Szepkouski is a consultant with Deloitte Consulting LLP. He helps clients identify and
categorize the applications of exponential technological change and understand their disruptive
potential on the business landscape of today.
Sam Abidi
Sam Abidi is a business technology analyst with Deloitte Consulting LLP. His work focuses on
quantitative strategy within the innovation and R&D domains, helping clients rationalize and expe-
dite R&D portfolios in the health sector.
Contents
Introduction | 2
Mold printing | 6
Conclusion | 13
Endnotes | 14
Contacts | 17
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3D opportunity bites: Additive manufacturing and food
Introduction
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A Deloitte series on additive manufacturing
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3D opportunity bites: Additive manufacturing and food
Direct printing through extrusion this method offers the promise of delivering
variable-cost only production, enabling a wide
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A Deloitte series on additive manufacturing
This idea of combining multiple materials can branding opportunity for producers of candy
be extended to foods such as cakes, for which and sweets to differentiate their products,21
printers can mix and then cook multiple bat- particularly since the printing allows precisely
ters, signaling possibilities for further applica- drawn logos and photos.22 Notably, powder-
tions by manufacturers and end users. based sugar creations are fragile and difficult to
transport, encouraging applications at or close
Direct printing through to the point of consumption—for example, a
restaurant, bakery, or hotel.
binder jetting
Binder jetting is another common approach
to AM-based food production.19 This process Figure 3. Complex geometries in additively
utilizes a powder and binding agent: For each manufactured food
level of an object, a thin layer of powder is
deposited on a print bed. Then, a printer head,
moving like a standard inkjet printer, applies
a binding agent in a pattern predefined by
the 3D shape being created (see figure 3).20
An advantage of binder-jetting processes is
the ability to use colored binding agents, thus
allowing for the design of full-color objects.
Translating this process to food, AM manu-
facturers such as 3D Systems have created
printers that replace polymer or metal powders Source: 3D Systems. Reprinted with permission.
with sugar crystals, and the binding agent with
a mixture of water and alcohol, for a print-
ing process that can fashion complex, precise
sugar sculptures. This technology presents a
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3D opportunity bites: Additive manufacturing and food
Mold printing
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A Deloitte series on additive manufacturing
No product change
Graphic: Deloitte University Press | DUPress.com
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3D opportunity bites: Additive manufacturing and food
in support of existing operations. That does not is the combination of product and delivery
mean, however, that interesting and valuable mode that makes up the food product’s total
opportunities do not exist: For example, cooks goods-and-service offering. As the upcom-
and kitchens have used molds in food produc- ing discussion will show, many companies are
tion for centuries, and many companies face contemplating operating models that offer
choices about when to create new molds and the potential to change the location of food
what level of customization is most appropri- preparation and service through AM deploy-
ate. This is an evergreen issue in any industry ment. Overwhelmingly, however, these models
in which “tooling” is important.26 Deployment also incorporate changes to products (typi-
of AM for molded food production offers the cally through customization) that move the
opportunity to create the custom, reusable overall characterization of the offering onto
gelatin molds described above. The result may path IV (business-model evolution) of our
be the delivery of molds more quickly and AM framework.
with lower investment—as well as with more For an appropriate path II example, we
elaborate options. suggest consideration of NASA’s work investi-
We may see companies using edible print- gating ways to improve astronauts’ life-support
ing to enhance preparation or maintenance system, which include feeding the crew during
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A Deloitte series on additive manufacturing
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3D opportunity bites: Additive manufacturing and food
precise nutritional contents in order to opti- watching the printer in action. In addition
mize their health.33 Nestlé offered an example to working to delight visitors, the company
of this type of application with its 2013 launch expects the demonstration to offer insight into
of the “Iron Man” project: The project aims customer preferences.
to develop profiles that analyze levels of Grocery stores—seeking ways to differenti-
essential nutrients unique to an individual, ate themselves and to simplify complex supply
with the intent of synthesizing bespoke food chains—are also considering applications for
and medicine.34 3D food printers. In early 2015, for example,
There are also some companies that see Dutch supermarket Albert Heijn launched
significant opportunities in the unique medical a chocolate extruding printer in its bakery
needs of elderly or physically challenged adults. department, expanding custom cake-decorat-
One example serves elderly customers who ing services.37 By extension, vending-machine
have difficulty swallowing. German company opportunities may also offer potential: At the
Biozoon is developing a 3D “Smoothfood” 2014 South by Southwest festival, an Oreo
project that aims to provide individualized vending-machine prototype fashioned custom
nutritional meals with a jelly-like texture that cookies on the spot based on Twitter trends.38
resembles solid food but is dissolvable in the Closer to home, individual households may
mouth for an easier swallow.35 soon have the ability to print complete meals.
These examples notwithstanding, AM’s With the ChefJet, 3D Systems has introduced
potential benefits suggest even greater oppor- a scalable, multiservice food-printing proto-
tunities in combining product innovation with type,39 aiming for ease of use and defined pro-
altered supply chains to create entirely new cesses that help with cleanliness and freshness
food business models. Therefore, while path III in daily consumption.
offers interesting possibilities (and ones that Hybrid product/supply chain models are
may emerge as increasingly relevant), many see also starting to emerge. These approaches
more promise along the path IV framework. play to consumers’ growing interest in a wide
range of online shopping options, including
Path IV: Business delivery of prepared food and grocery items.
For example, Amsterdam’s MELT Ice Pops
model evolution allows consumers to design customized frozen
Organizations whose AM venture takes desserts on an online interface, creating a final
them down path IV will aim to use the tech- product that can be delivered to their door-
nology to change their products as well as the step.40 Distribution networks and easy-to-use
ways in which those products find their way to online interfaces may allow for an efficient mix
market. Path IV is where many breakthrough of on-site and centralized fulfillment.
opportunities are emerging to reinvigorate Finally, emerging markets may also see ben-
brands, categories, and products, or to deliver efits from AM food technology. The “Insects au
fundamentally new consumption experiences Gratin” project looks to capture the nutrients
to the end consumer. of edible insects that are dried and ground into
Hershey’s, for example, has been test- powder, then combined with water and a gell-
ing the waters of 3D printing: In partnership ing agent to print food (in customizable and
with 3D Systems, the company has sta- presumably appetizing shapes) rich with neces-
tioned an extrusion printer in the company’s sary nutrients.41 In areas with limited local
“Chocolate World” attraction in Hershey, food sources and unreliable supply routes,
PA.36 The interactive exhibit allows visitors to organizations may be able to tap a supply of
design their own chocolate creations while insects to satisfy dietary needs.
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A Deloitte series on additive manufacturing
Regulation
Food production takes place
in many different contexts:
Leaders seeking to deploy these
Venues as diverse as restaurants,
vending machines, and grocery
technologies in food service may
stores may one day host 3D
printers. It is, therefore, impor-
be well advised to consider them as
tant to consider how regulatory
agencies such as the US Food
they make plans to advance their
and Drug Administration cat-
egorize these venues, and what
AM strategies.
impact their regulations will have
on production.
For example, the FDA currently differenti- is extruded, it must be heated to create a sub-
ates between locations that “produce” food stance sufficiently malleable to pass through
and those that merely sell packaged food. the extrusion nozzle. This heating and cool-
Once a package seller begins interacting with ing process may represent a health concern
raw, non-packaged food, it may expect to face for food. Heating and/or cooking may make
a new regulatory regime. Organizations that food susceptible to microbial growth, bacteria,
choose to make this transition will need to or fungus, therefore decreasing its effective
consider issues such as cleaning parameters, shelf life. For extruding food, companies will
training of in-store personnel, and regular need to adhere to FDA guidelines regarding
inspection.42 With no regulations currently in appropriate food temperatures and approved
place for AM food, the FDA will no doubt be shelf life.43
establishing—in collaboration with companies The prototypes of 3D food printers require
and other governmental entities—guidelines careful calibration of multiple parameters, each
for specific foods, facility inspections, and dependent on the particular batch of food.
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3D opportunity bites: Additive manufacturing and food
Different ingredients carry different shelf lives, the user to manually prepare ingredients at the
and packaging may be a factor. Alternatively, time of use. Unmanned systems such as vend-
we recognize that one key advantage of edible ing machines would require increased levels of
printing, whether at-home or in-store, is the automation and regular cleaning, but perhaps
ability to fashion food items only hours—or not much more than the coin-operated coffee
less—before sale or consumption, so shelf life dispensers that companies introduced back in
may matter much less than for traditionally the 1940s.
and centrally manufactured items. The variety and quality of ingredients are
unavoidably and (for some) disappointingly
Ingredient limitations limited, since creating an organic product,
such as a whole carrot or a filet mignon, from
Not every type of food can be printed.
scratch is still very much science fiction. For
Unlike other AM applications that extrude
now, to approximate meat, a printer would
only a single material, printing of food often
likely construct a consumable protein by
requires multiple ingredients, ranging from
mixing a protein powder with water and then
processed components such as cheese, sauce,
shaping the resulting paste into a form that
or dough to more elemental ingredients such
attempts to mimic its natural counterpart.
as sugars, proteins, and carbohydrates. Due
Both home and retail AM users are expected to
to varying storage and temperature require-
continue looking for further development with
ments and chemical compositions, it may be
respect to variety in ingredients, among other
impractical to place these ingredients all in
areas in edible printing.44
one container. A potential workaround is for
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A Deloitte series on additive manufacturing
Conclusion
W ILL additive manufacturing disrupt
the food industry in ways similar to
which it promises to shake up other industries?
From our perspective, initial adoption
will come from those companies focused on
product differentiation, product customization,
Compared with urgent-care medical supplies and direct-to-consumer relationships; others
or low-demand auto parts, the challenges that will aim to fill consumers’ unique dietary needs
AM aims to address for the food industry and simplify distribution to hard-to-reach
seem less clear, more suited to novelty applica- locations. We will see AM penetrating markets
tions—for example, customized Oreos—than from small local bakeries to multinational food
those central to big companies’ products or distributors, while restaurants and hospitality
supply chains. When shoppers can choose businesses will surely find useful applications.
from dozens of varieties of inexpensive frozen The decision of which tactical path to follow
pizzas, what is the advantage to being able to will depend on a company’s internal strategy,
print one? driven by product mix, distribution models,
That said, there’s little question that 3D and the decisions of value-chain partners.
printing will continue to evolve in the food And as the edible printing market matures
industry, perhaps in ways as yet unforeseen. As and becomes integral to some companies’
AM technology continues its evolution, initial business models, they will demand innova-
adopters seeking to move forward should tion, sooner rather than later. Researchers
consider following a series of process steps, as and scientists may never quite attain Star Trek
outlined in figure 6. levels of “tea, Earl Grey, hot!” at the touch of a
button, but there’s no reason not to aim high.
• Innovator landscape
• Internal capabilities
Create a roadmap for implementation that
3. Roadmap • Ecosystem partners
outlines expectations, capabilities, and timing
• External tools
• External capabilities
• Internal communication
Pilot solution to a targeted area and then scale • External communication
4. Pilot/scale
solution to the broader organization
• Effective pilot location
Understanding the correct application of the additive manufacturing framework can smooth the path to
successful adoption.
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3D opportunity bites: Additive manufacturing and food
Endnotes
1. Star Trek, “Replicator,” http://www.startrek. August 2009, http://creativemachines.cornell.
com/database_article/replicator. edu/sites/default/files/SFF09_Cohen1_0.
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ber 7, 2013, www.economist.com/news/ 9. Arianna Valentini and Ron Gilboa, “3D print-
technology-quarterly/21584447-digital- ing: Technologies, markets, and opportunities,”
manufacturing-there-lot-hype-around-3d- InfoTrends, June 2013, http://webobjects.
printing-it-fast, accessed March 30, 2015. cdw.com/webobjects/media/pdf/3dprinting/
3. Venessa Wong, “A guide to all the food InfoTrends.pdf, accessed March 30, 2015.
that’s fit to 3D print (so far),” Bloomberg 10. NASA, “3D printing: Food in space,”
Businessweek, January 28, 2014, www. May 23, 2013, www.nasa.gov/director-
businessweek.com/articles/2014-01-28/ ates/spacetech/home/feature_3d_food.
all-the-food-thats-fit-to-3d-print-from- html, accessed March 30, 2015.
chocolates-to-pizza, accessed March 30, 2015. 11. Business Wire, “Hershey unveils world’s first
4. Teresa F. Wegrzyn, Matt Golding, and Richard public 3-D chocolate candy printing exhibit,”
H. Archer, “Food layered manufacture: A December 17, 2014, www.businesswire.com/
new process for constructing solid foods,” multimedia/home/20141217005885/
Trends in Food Science & Technology, en/, accessed March 30, 2015.
October 2012, vol. 27, issue 2, pp. 66–72. 12. Wong, “A guide to all the food
5. Jane Benson, “Chow from a 3-D printer? that’s fit to 3D print (so far).”
Natick researchers are working on It,” Army 13. Brooke Kaelin, “Cornell students 3D
Technology Magazine, July/August 2014, www. print with food,” 3D Printer World, July
army.mil/article/130154/Chow_from_a_3_D_ 18, 2013, www.3dprinterworld.com/
printer__Natick_researchers_are_working_on_ article/cornell-students-3d-print-with-
it/, accessed March 30, 2015; Matthew Boyle, food, accessed March 30, 2015.
“Nestle aiming to develop Nespresso of nutri-
ents,” BloombergBusiness, June 23, 2014, www. 14. Deborah Southerland, Peter Walters, and
bloomberg.com/news/articles/2014-06-22/ David Huson, Edible 3D printing, Society
nestle-aiming-to-develop-a-nespresso- for Imaging Science and Technology, 2011,
of-nutrients, accessed March 30, 2015. www.imaging.org/ist/publications/reporter/
articles/REP26_5_6_NIP27DF11_SOUTHER-
6. This framework is described in Mark Cotteleer LAND_PG819.pdf, accessed March 30, 2015.
and Jim Joyce, “3D opportunity: Additive
manufacturing paths to performance, in- 15. Lidia Serenó et al., “A new application for
novation, and growth,” Deloitte Review, food customization with additive manu-
January 17, 2014, http://dupress.com/ facturing technologies,” American Institute
articles/dr14-3d-opportunity/?coll=8717. of Physics Conference Proceedings, April
30, 2012, vol. 1431 issue 1, pp. 825-833.
7. See Mark Cotteleer, Jonathan Holdowsky,
and Monika Mahto, The 3D opportu- 16. Southerland, Edible 3D printing.
nity primer, Deloitte University Press, 17. Ibid.
March 6, 2014, http://dupress.com/articles/
18. Lauren Keating, “You can now print ed-
the-3d-opportunity-primer-the-basics-
ible pizza with a 3D ‘Foodini’ printer,” Tech
of-additive-manufacturing/?coll=8717.
Times, November 6, 2014, www.techtimes.
8. See, for example, Liang Hao et al., “Material com/articles/19630/20141106/startup-
characterisation and process development serves-up-edible-pizza-burgers-3d-foodini-
for chocolate additive layer manufacturing,” printer.htm, accessed March 30, 2015.
Virtual and Physical Prototyping, vol. 5, issue
19. For a deeper discussion of binder jet-
2, June 16, 2010, pp. 57–64; and Daniel L.
ting, see Cotteleer, Holdowsky, and
Cohen et al., Hydrocolloid printing for custom-
Mahto, The 3D opportunity primer.
ized food production, Cornell University,
14
A Deloitte series on additive manufacturing
20. Todd Grimm, User’s Guide to Rapid March 30, 2015. Kickstarter page: www.
Prototyping (Society of Manufacturing kickstarter.com/projects/1853707494/
Engineers, 2004), p. 163. pancakebot-the-worlds-first-pancake-printer.
21. Zak Stone, “Where sugar meets science: 33. Michelle L. Terfansky, et al., “3D printing
Silver Lake’s sugar lab is using 3D printing to food for space missions,” presented at AIAA
change the world of high-end cake design,” Space 2013 Conference, September 2013,
Los Angeles Magazine, October 21, 2013, www. http://arc.aiaa.org/doi/abs/10.2514/6.2013-
lamag.com/digestblog/sweet-science-silver- 5346, accessed March 30, 2015.
lakes-sugar-lab-takes-cake-to-a-new-level- 34. Michael Molitch-Hou, “Nestle wants
with-3-d-printing/, accessed March 30, 2015. to meet dietary needs with 3D food
22. Megan Willett, “This is the best 3D food printing,” Bloomberg, June 24, 2014,
printer we’ve seen yet—and it makes stunning www.3dprintingindustry.com/2014/06/24/
desserts,” Business Insider, September 12, 2014, nestle-wants-meet-dietary-needs-3d-food-
www.businessinsider.com/3d-systems-chefjet- printing/, accessed March 30, 2015.
printers-2014-9, accessed March 30, 2015. 35. Damien Pearse, “Transforming mealtimes
23. Southerland, Edible 3D printing. with 3D-printed food,” Horizon: The EU
24. Lori Zimmer, “FabCafe in Japan lets cus- Research & Innovation Magazine, April
tomers create 3D gummies of themselves,” 7, 2014, http://horizon-magazine.eu/
Inhabit, January 24, 2015, http://inhabitat. article/transforming-mealtimes-3d-printed-
com/fabcafe-lets-you-3d-print-a-gummy- food_en.html, accessed March 30, 2015.
version-of-yourself/, accessed March 30, 2015. 36. Business Wire, “Hershey unveils world’s first
25. For a full description of Deloitte’s ad- public 3D chocolate candy printing exhibit.”
ditive manufacturing framework, see 37. Kim van der Sangen, “First 3D food
Cotteleer and Joyce, “3D opportunity.” printer in Dutch supermarket Albert Heijn,”
26. For a more complete discussion of tooling 3DFoodPrinting.com, February 9, 2015,
issues, including molding, see Mark Cotteleer, http://3dfoodprintingconference.com/food/
Mark Neier, and Jeff Crane, “3D opportunity first-3d-food-printer-dutch-supermarket-
in tooling: Additive manufacturing shapes the albert-heijn/, accessed March 30, 2015.
future,” Deloitte University Press, April 7, 38. Genevieve Shaw Brown, “Vending
2014, http://dupress.com/articles/additive- machine customizes your Oreos lickety-
manufacturing-3d-opportunity-in-tooling/. split,” ABC News, March 12, 2014, http://
27. This isn’t to say that such a thing cannot abcnews.go.com/blogs/lifestyle/2014/03/
exist but, rather, that in the current state they vending-machine-creates-customized-
appear to be rare indeed. We will be keeping oreos/, accessed March 30, 2015.
watch to see what trends emerge over time. 39. Wong, “A guide to all the food
28. NASA, “3D printing: Food in space.” that’s fit to 3D print (so far).”
29. Aarti Shahani, “Army eyes 3D printed 40. Jelmer Luimstra, “MELT Icepops: 3D
food for soldiers,” NPR, November printing an ice cream of your own face,”
4, 2014, www.npr.org/blogs/alltech- 3DPrinting.com, January 21, 2014,
considered/2014/11/04/361187352/ http://3dprinting.com/news/melt-3d-print-
army-eyes-3d-printed-food-for- ice-cream-face/, accessed March 30, 2015.
soldiers, accessed March 30, 2015. 41. Brooke Kaelin, “3D printed baked goods
30. TE Edwards, “Barilla announces their 3D made out of insects,” 3D Printer World,
printed pasta contest winners,” 3DPrint. August 5, 2013, www.3dprinterworld.com/
com, December 22, 2014, http://3dprint. article/3d-printed-baked-goods-made-
com/32604/3d-printed-pasta-contest/, out-insects, accessed March 30, 2015.
accessed March 30, 2015. 42. US Department of Agriculture, “Frequently
31. Wong, “A guide to all the food asked questions: Regulations, standards
that’s fit to 3D print (so far).” and guidelines,” https://fsrio.nal.usda.
gov/faq-page/regulations-standards-and-
32. Bonnie Burton, “Print out breakfast guidelines, accessed March 30, 2015.
with a pancake printer,” CNET, May 21,
2014, www.cnet.com/news/print-out-
breakfast-with-a-pancake-printer/, accessed
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3D opportunity bites: Additive manufacturing and food
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Contacts
Mark Cotteleer
Director
Deloitte Services LP
+1 414 977 2359
mcotteleer@deloitte.com
Kim Porter
Principal
Deloitte Consulting LLP
+1 312 486 4481
kporter@deloitte.com
Jim Joyce
Specialist leader
Deloitte Consulting LLP
+1 617 585 4869
jjoyce@deloitte.com
Acknowledgements
The authors would like to thank Robert Libbey, Neelakantan Subramanian, and Aleem Ahmed
Khan for their research contributions to this report.
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