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Ele există și sunt peste tot, în politică, în muzică, în jocuri, în

filme, ș.a.m.d. Mesajele subliminale sunt sub limitele


normale ale percepției. Mesajele subliminale sunt de două
forme, audio (auditiv) și video (vizual).

Mesaje subliminale în campania electorală


Oricine ar trage o privire asupra afişelor electorale care otrăvesc (alături de alte
billboarduri) aspectul capitalei noastre, ar crede că suntem în campania electorală
pentru preşedinte, şi nu într-o campanie pentru referendum.

Referendumul nu are nevoie de campanii electorale, dezbateri între partide şi o sută de


staffuri pentru aceeaşi poziţie.

Dar cel mai mult – un referendum nu are nevoie de manipulare neurolingvistică, ci de


argumentare logică. Partidele parcă nu înţeleg asta, şi au început să folosească la greu
nişte tehnici de manipulare ieftine, uşor detectabile.

Am strâns câteva exemple:

Programare neurolingvistică de la PLDM


Dacă observaţi, cuvintele subliniate sunt PUTERNIC, PREŞEDINTE, PENTRU şi
PLDM. Dacă am construi un mesaj din cuvintele subliniate am primi:
PENTRU PREŞEDINTE PUTERNIC – PLDM.
PLDM PENTRU PREŞEDINTE PUTERNIC.
PREŞEDINTE PUTERNIC.

Alt gore-pisicolog este acel care ne îndeamnă la credinţă, foloseşte aceeaşi tehnică de
zombare:

În vreme ce citeşti acest mesaj, credinţa ta creşte iar pleoapele devin tot mai grele...

Cuvintele subliniate sunt:

CRED, BUN(Ă), VALERIU PASAT (subliniat prin faptul că-i scris mărunt de tot, te
face să cauţi ca să găseşti). Mesajul e astfel formulat că te bagă în trans în încercarea
de a găsi o logică şi un sens în el.

Se vede că nu atât referendumul îi interesează pe politicienii noştri, pe cât dorinţa de


aşi odihni fundul în jilţul de prezident.

Cele mai puţin manipulatoare reclame şi le fac PDM (o reclamă clasică, dar tot
„pentru Lupu preşedinte”, şi nu „Pentru dreptul de aţi alege preşedintele”), şi PL (care
e lider şi la stupiditatea mesajului transmis – „De ce fel de preşedinte avem nevoie? –
Cinstit.” Domnilor, noi votăm pentru modificarea constituţiei sau facem reclamă unui
„preşedinte cinstit”?).

* Manipularea, ca armă politică

Chiar înainte de a fi demonstrată ştiinţific influenţa pe care o au mesajele


subliminale asupra creierului uman, teama de “comenzile neştiute” a împins
legiuitorii să interzică folosirea mesajelor subliminale în reclame sau campanii
electorale. Cu toate acestea, în timpul campaniei prezidenţiale americane din
2000, folosirea unui asemenea mesaj ascuns a iscat un imens scandal. Într-un
videoclip al republicanilor, care critica planul democratului Al Gore de acordare a
medicamentelor pentru bătrâni, a fost introdusă fraza: “The Gore prescription
plan: Bureaucrats decide” (Planul Gore pentru medicamente: birocraţii decid), din
care, pentru o fracţiune de secundă, rămânea pe ecran finalul cuvântului
“bureaucrats” – adică “rats” (şobolani). Sesizate în legătură cu tentativa de
defăimare a democraţilor, autorităţile au făcut o anchetă, dar nu au dictat vreo
sancţiune. Beneficiarul clipului, George W. Bush, a respins acuzaţiile ca fiind o
prostie, dar creatorul spotului, după ce a negat că mesajul ar fi apărut în mod voit,
a recunoscut după câţiva ani că a recurs la acest truc pentru a atrage atenţia
alegătorilor. Americanii n-au fost totuşi singurii care au amestecat mesajele
subliminale cu politica. În 1988, în Franţa, s-au auzit voci care au pus realegerea
preşedintelui francez François Mitterrand pe seama imaginilor subliminale cu
acest politician difuzate de 2.949 de ori în deschiderea buletinului de ştiri de pe
canalul naţional de televiziune, inserate fiind într-un material promoţional. Şi la
noi în ţară, înregistrarea Alianţei Dreptate şi Adevăr a întâmpinat probleme pe
motiv că sigla sa urmăreşte manipularea alegătorilor, cărora li s-ar induce
tendinţa de a spune DA acestei formaţiuni. Soluţia găsită a fost punerea punctelor
după D, respectiv după A, ceea ce nu a modificat prea mult situaţia. Ba mai mult,
ulterior a apărut şi sloganul electoral "Aşa DA preşedinte".

Subliminal Messages in Politics


Posted on November 20, 2010 | 5 Comments
The other day, my Communication Theory Professor made a presentation about
subliminal messages in communication.  Above, you will find a 30 second
television advertisement from George W. Bush’s presidential campaign.  Many
people argue that his communication team used subliminal messages to subtly
attack his opponent, Al Gore.  The ad blames the Clinton/Gore administration for
the high cost of elderly prescription drugs.

If you look closely, the word “RATS” is flashed for a split second, before the
complete word “bureaucrats” appears.  The word “RATS” is seen alongside
images of Vice President Al Gore.  Many people believe that this controversial ad
was intentional and meant to be processed by the American people at an
unconscious or subliminal level.

According to a BBC New Article, President Bush denied the ad’s subliminal
message…
“This kind of practice is not acceptable,” declared Bush. “Conspiracy theories
abound in American politics, but I don’t think we need to be subliminal about
prescription drugs.”

After my Professor presented this video, he asked if anyone noticed the word
“RATS” flash across the screen.  About half the class picked up on the message the
first time.  My Professor then replayed the ad, and the class was generally, in
shock.  In my opinion, subliminal messages is meant to evoke fear — a popular
propaganda technique used throughout history.  In my last post, I analyzed the “Is
This Tomorrow?” political pamphlet, which depicted the Soviet Union as the “evil
empire” through images of flames and fearful Americans fighting for their lives.
This idea can make the American public uneasy.  Many individuals are likely to
take action, as a result.

In 1974, the FCC said that subliminal advertising was not in the public’s best
interest.  Although there is no definitive understanding on how the brain processes
subliminal messages, I still find this ad a bit disturbing.  The brain’s “unconscious
state” is an extremely difficult concept to grasp.  Many researchers including Bill
Cook of the Advertising Research Foundation say that subliminal advertising is
part of the popular science agenda like “astrology and alien abduction.” Although
it has not been proven whether subliminal messages affect the way we think,
advertisers may insist on using this technique.

Subliminals in Politics

The word SEX is frequently hidden in political propaganda, advertisements, and


television and motion-picture frames. The simple three-letter symbol, usually
invisible to consciousness, appears instantly perceivable at the unconscious level.
In the 1976 congressional election campaigns in Virginia's 10th District, SEX embeds
were discovered in the campaign literature of all candidates except one who could
not afford to hire an advertising agency. When a charge was made against the use of
subliminal devices in campaign literature, the press around the Washington area
generally rallied to the support of the candidates who had used the advertising
agencies. Everyone was aghast at the audacious charge one newspaper referred to
as a "sex hoax" campaign gimmick. Though many Virginia journalists privately
admitted they could clearly perceive the embeds, they still claimed in print the whole
idea of subliminal perception being used in an election campaign far too bizarre to be
plausible. Yet these embedding techniques have been used in every political
campaign of any magnitude in the United States and Canada for at least fifty years, if
not much, much longer. SEX embeds can even be designed into campaign buttons.

 Subliminal manipulation is often used to increase suggestibility of the audience.  Bill


Gates in his presentation on energy  used the following sequence of letters. Needless
to say, it was not chosen arbitrary.

This photo of George W. Bush has a multiply words "sex" and "obey" embedded
subliminally on his face:
The words KILL, PAIN, and FEAR are usually reserved for hostile political leaders.
For example on this notorious Time magazine cover from 12.21.1981 the colonel
Gaddafi has "SEX" and "KILL" written on his face.
The famous "RATS" subliminal message that was used in Bush campaign in the
2000 election. It was flashed over a Gore prescription drug proposal. The excuse
was that "RATS" it's just a part of the word "BUREAUCRATS". Click the image to
watch video.
Now, dear reader, you have to understand that the word RATS was supposed to
be noticed. The only purpose of it was to create an impression of real fight where
Democrats and Republicans pull dirty tricks on each other. In reality, Bush and Al
Gore represent the same entity and have the same force standing behind them.
They are just different masks on the same face that give you an illusion of choice.
No matter who you vote for, the government always gets in. So in 2004 campaign
Bush seemingly was "fighting" Kerry but in fact, both belong to a satanic secret
society "Skull and Bones". Watch the video where they both admit it.

US presidential elections, 2008. The Republican candidate John McCain popped


up behind logo alongside his wife Cindy during opening theme in Fox news.
Watch video

France, presidential elections, 1988. Subliminal picture of President François


Mitterrand appeared for several consecutive days in the title sequence of French
national television daily news show.
The 2000 elections in Spain. As soon as the leader of People's Party (PP) appears
on the screen the TV station logo is replaced with the inscription "Màs PP," (Most
People's Party), while in the background appear words' pension ',' employment ','
health ',' progress', 'Europe', 'education', etc. Not so subtle but quite manipulative
nevertheless.

During the 1986 World Cup right after the Spanish national team scored a goal
and enthusiasm of the fans was at the peak the abbreviation PSOE (Spanish
Socialist Workers' Party) appeared for an instant.

Here's an attempt to portray Obama in the media as some kind of saint or savior:
Subliminal Messages in Politics

The idea of subliminal messaging being used in political advertising is not very comforting. The
undecided population could (in theory) be swayed towards a particular candidate or proposition if their
subconscious minds were infiltrated by subliminal stimuli in political propaganda. One prominent
accusation was back in 2000, when Al Gore was running against George W. Bush for the presidency.
There was  TV advertisement for Bush's campaign where he attacked his opponent, Al Gore, by blaming
him for expensive prescription drugs. Super imposed next to a picture of Gore, "rats" appears before
the rest of the word follows to spell out "bureaucrats." 
This did not go unnoticed. When asked about the ad, Bush vehemently denied it, as did the creator of the
advertisement, Alex Castellano. However, Castellano later admitted it was intentional, but that its
purpose was to bring attention to the word bureaucrats. The Republican National Committee
retracted the ad to prevent further controversy, but people did not readily forget about the
incident. 
The video can be viewed here, and while watching it I did notice the flashing of the word "rats,"
but I don't think I would've noticed it on my own. Maybe that is because I am susceptible to
subliminal messages, or maybe it's because I am seeing what I want to see after being
told it's there. Regardless of all that, I do find this video a little suspicious, and I think
the statement from Castellano really convinces me that there is something more going
on here. If there was no ulterior motive with the design of the advertisement, then he
would have no need to make excuses. The fact that he denied any foul play, but then
later acknowledged that there was a reason for the suspicious placement of words,
gives some evidence for the attempted use of subliminal messages in the political
world
Maine Political Signs Carry Subliminal Messages

10/05/2012   Reported By: Jennifer Mitchell

Every year about this time, you start noticing the little forests of political signs
popping up on every greenbelt in the neighborhood. The reason is that there's a
candidate who would like your vote. And according to those who scrutinize politics
and media, there's also an unspoken message in the signs' color and design.
Jennifer Mitchell reports.

Related Media

Maine Political Signs Carry Subliminal


Messages   Duration:
3:41

You may notice this season that a


growing number of political sign
designs out there stray beyond the
classic American palette of red,
white, and blue. 

"I think in some cases they


represent the presence of
deliberate third parties," says Jon
Ippolito, a media and design
specialist with the University of
Maine. He says that it's
increasingly common to see lawn signs clad in purple, orange, and yellow. And green
especially, he says, seems to be gaining traction as a symbolic campaign color.

"Green being a symbol both of environmental consciousnes, growth also, and money, in the
sense of economic boon," Ippolito says. "So we associate green with a company like
Starbucks that represents both the economic and the kind of ecological, you know, Seattle
vibe."

That color symbolism within political campaigns may have had beginnings with Jimmy
Carter, says Daniel Shea, director of the Goldfarb Center for Public Affairs and Civil
Engagement at Colby College in Waterville. For his 1976 campaign, Carter surprised some
by rolling out green signs in order to portray himself as a candidate of peaceful values. 

The color scheme of choice for Republicans, say experts, has always been, and remains,
some variation on red, white, or blue - sometimes all three. All these colors, says Shea, can
have psychological impacts on voters.

"Red can mean excitement and energy," Shea says. "Blue is often used as a calming color.
White is often thought to denote purity and integrity. Of course very few candidates pick
yellow, right? Because yellow is danger."

Nevertheless, yellow has a role to play for some candidates. Robert Caverly is campaign
manager for U.S. Congressional candidate, Kevin Raye. "The Raye name out in Washington
County is synonomous with mustard, and that did play a role in the selection of the colors,"
he says.

Then there are Arthur Verrow's lemon-colored signs for the District 21 State House race.
Verrow's opponent, Will Rogers, has also chosen a non-traditional color schem, black and
orange - chosen, he says, because he wanted to make sure that his signs "stood out a mile"
from everyone else's. 

Orange on a sign, says Jon Ippolito at the University of Maine, may imply industry and

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