Lecture no.

1&2(Up work freelancing by

Sohail Tariq):
• It is the single most freelancing website that is professional and reliable
enough to generate easy first money which would be between 300$-500$ and
ideal situation would be between 1000$-2000$.

• When creating Upwork account get it approved.

• Try uploading a very professional image ideally wearing a tie.

• The older the account the better.

• Don’t ever lie about anything regarding account creation of up work.

Lecture no.3&4(VA/PM by Sunny Ali):

• You must be disciplined physically and mentally enough to handle foreign client
because they are much disciplined when it comes to time management and
showing up on time.

• Do not ever over commit beyond you’re expertise (aukat)/Capability.

• Also try to add PM (proxy Marketing) to your VA profile.

• Always sell without selling. It means that you should never try to tell the other
person that you are the expert of the field and he should hire you. Rather you
should let the other person figure out that you are the expert and he should
hire you.
Lecture no.7Central):
AND Seller (Introduction to Amazon
• Product can be added through catalogue>>add product. Enter you’re Keyword
and ASIN to complete the adding of product. You can also bulk upload your
products.

• If you want to manage listing or view listings. GO to inventory.

• Item label is the label which you tell your manufacturer to print on each and
every unit. To access it go to Seller central>>Amazon FBA fulfils>>Edit>>print
item labels.

• Box label is the label which goes on the box when your product is ready to
ship.

• Manage order go to orders on the main tab and click on it.

• If you want to access the Amazon seller central. go to Setting in the top right
corner>>click user permission>>enter your name and email address and click
on send invite.(It is advisable to keep all your clients on one email address and
also that Pakistani IP is allowed by Amazon.

Lecture no. 8 (Product Research):

• Merchant word is used to extract search volume of a keyword in different
countries and also used to extract different keywords. It also shows the
seasonality(i.e. evergreen or typical)

• Jungle scout is used to check the sales data of top competitors (i.e. daily
sales, Monthly sales, Rating, Average price, Average sales, Average monthly
sales etc.
 • Helium 10 is used for the black box(used for product research) ,Magnet(For
keyword research Including giveaways) ,Cerebro(for reverse Asin) , Keyword
Tracker(used for keyword tracking, you can enter multiple keywords and
then check it daily. It shows the keyword ranking and position organically
and sponsored).
Always set you’re location to us i.e. New-York. By default it will be set to Pakistan.
• Brand Dominancy means that in top 5 spots 4 spots are of the same brand.
Never enter this market.

• Amazon Dominancy means that in top 5 spots 4 spots are of the Amazon.
Never enter this market.

• ASIN is the unique code assigned to every product by Amazon. You can use
the asin to search for you’re competitors in Helium 10. Also you also use
Asin to do Reverse Asin. You can also use this to get Competitors.

• Viral Launch is also used to extract information about product. It is much

like the Jungle Scout.

• Targeted Categories:

• Arts & Crafts.

• Home & Kitchen.
• Kitchen & Dining.
• Industrial & Scientific.
• Office products.
 • Patio.
• Lawn & Garden.
• Pet Supplier.
• Sports & Outdoors.
• Tools & Hardware.
• Toy & Games.
• Health & Household.

• Gated Categories: Some of Toys, Baby, Automobile, Food, Beauty and

Medical Items. They need a lot of certifications. To ungate these kinds of
categories you have to provide certain types of documentations and
certificates to Amazon.

• Keyword Research: Primary (more relevant), Secondary(less relevant),

Short Tail Keyword (1-2 words), Long Tail Keywords (more than 2 words).

• Product Criteria:

• Price 15$ and above.

• MW Search Volume (50k+ for UK & 100k+ for US).
• Min AVG Sales (150+ for UK & 400+ for USA).
• Not Breakable (Glass and Ceramic).
• Variation (<4).
• Gated (If you can get category ungated).
• Constant Monthly Sales in top 5 Listings.
• In Top 5 Spots (2 sellers must have <150 Reviews).
• Review Rating not <4.
 • Shouldn’t be Brand or Amazon dominant.
• Consistent Price.
• Non Seasonal.
• Eligible for Ocean & Air Shipping.

• Product Hunting Techniques:

• Generic Word technique (either merchant word or Amazon).

• Minus String (either merchant words or Amazon.)
• Alibaba.
• Search Amazon FBA.
• Ask some suppliers for their recently hot product.
• Check Alibaba hot selling by category.
• Hot selling item on each category on website such as (Aliexpress)&
(www.dhgate.com) & (www.madeinchina.com)
• Best products in main category of Amazon.
• Check best sellers own complete store.
• Check Coupon Websites.
• Pinterest and other social media sites.
• Blogs.
• www.Watchcount.com.

• Basic patent research technique.

 • Search on patents.google.com
• Search on www.upto.gov
• Hire an expert from fiverr or upwork.

Lecture no.9 (Sourcing & Logistics):

• Things to do after Product Approval:

• Hire a professional patent. (In private label Patent is the

characteristics of the product).
• Conduct a thorough patent check yourself through
“patents.google.com” check page 1 to 10.Two types of patent (Design
patent and utility patent).Check the claim on the patent.
• Open a case on Amazon customer support at least 3 times in the
morning, afternoon and evening. So that you have complete
clarification that Amazon does not have any problem with you selling
the product
• Order/Check Sample of main competitor and supplier.
• Check the profit margin by using Amazon FBA calculator. The profit
margin should be at least 25%.
• The weight should be adequate for Air and Sea Shipping.
• Make Dummy Listings on Amazon.

• Things to Finalize before connecting to Supplier:

 • Focus on top 5 only except sponsored products.
• Decent revenue of listings but with targetable number of reviews.
• Must not be Amazon.
• Must not be a big brand. (To identify a big brand check the jungle
scout revenue for this keyword and the revenue of this seller will be
double or triple than others.)
• Finalize 1 or 2 competitors.
• Read negative reviews of your targeted competitors.
• Exact picture of product and it’s bundling.
• Analyze which variation is doing well (for example yellow cloth is
selling more than red one).
• Convey the improvement to Supplier and start Negotiation.
• Finalize Brand Name.
• File Trademark Application.
• Check the product hottest variations.
• Send Brand Logo and customized packaging to the supplier.
• It is preferred that your Brand Logo follows a 2-colour theme instead
of 3-colour theme.

• Searching for Supplier:

• Alibaba Account.
• Prepare supplier contact template.
• Gold Supplier for at least 2 –years.
• 3-Gems.
• Good response rate (80% +) preferable 90% +.
• Contact the Supplier having Trade Assurance of Alibaba.
• Add them all to add to compare. So that you can send message to
multiple people at the same time.
 • Never approach them as an individual but as a company manager.

• Hunting Suppliers:

• Contact at least 10 suppliers.

• Finalize according to their communication.
• Relevancy with the product.
• Availability.
• How old on Alibaba.
• Finalize at least 3 products for samples.
• Finalize the supplier that matches your competitor’s exact quality.
• Study the INCO terms which includes EXW (ex works price is the
price which only includes the manufacturing and not the shipping,
this stock is stored at the manufacturer’s warehouse) and FOB (It
includes the manufacturing and delivering to the nearest port) this is
less expensive because the china government gives a rebate to the
manufacturer.

• Tips for Sample:

• Consolidate Sample within China from good consolidator Company.

(Consolidation Company gathers all the products and packs them in
one box and ship to you. This method saves you 250$).
• The price of sample is generally more than that of product itself.
• Gather Sample at that place.
• Approximate rate of shipping within China for 5$.
• Normal freight forwarder payment trend: 100% upfront.
• 40$-50$ for Shipping form China to anywhere in Europe, Asia.
• NO Western Union or Bank Transfer.
• Pay through PayPal.
 • Track the sample.
• Get invoice of that sample.
• Get 30% in advance to start order then 70% after the completion.

• Negotiation Tips:

• Don’t praise product.

• Don’t show Heist.
• Amazon FBA Calculator.
• Start with small order like 100 then reach to 1000 decreasing the
per product price along the way.
• Once you get the lowest rate from a supplier share it with other for
negotiations.

• Finalizing the Supplier:

• Finalize the supplier that matches your competitor’s exact quality.

• Normal supplier payment trend are 30% upfront and 70% money
after production.
• Normal freight forwarder payment trend is 100% upfront.
• Once you receive the package check it critically and then get expert
opinion on that.
• After checking again push supplier with Fabricated Knowledge.
• Get your supplier to send you 40% stock to you early by Air, so that
you can get started with the Ranking Process.
• Normal payment trend is that the ask 30% of upfront fee.
• You also ask them to keep the price consistent for at least 6 months.
 • Tasks to do during product Manufacturing phase:

• Get your listings done.

• Product photography (3-4 3d images).Total 7 images preferable
9.Must contain info graphics, lifestyle, and main 3d image.
• Get in contact with the supplier and ask them to send you pictures
of the products.
• Get info graphics done of products with sizing.
• Make Website (This website will also help you in reactivation of
your PayPal account. PayPal will ask you about giving money to
people you don’t know then you will provide them websites to tell
them that you own this website and you are giving refunds to
people).
• Start hunting process for preordered.
• Get your logo created.
• Also get an inventory inspector. (You can also say to the supplier
that my inventory inspector is coming so get the manufacturing
done but in the end tell the manufacturer that the inventory
inspector is not coming. So show me the entire inventory through
video call).
• You can also get the control test verifiers like pikfuu.com where
they tell you how your product was by showing it to the 50
premium buyers which are quality ones.

Lecture no.10 AND 21 (Listing Creation):

• Dummy listing is the listing which is not active and is only activated when
you either show your inventory in case of FBM or when your stock reaches
the Amazon warehouse in case of FBA. It is created to verify that there is no
problem regarding the listing, that you whether or not you have to submit
some other documents or formalities.

• To add product:
• Go to Amazon seller central and click on Catalogue on the top left
corner and then select “add product”.
• For private label you would always “add a new product” because you
are adding a product against a brand which dosen’t exist. So you
would create new listing,But if you want to “me too” on a listing
then you would add the ASIN of a existing product that you want to
attach yourself to.
• You can also click on inventory beside the catalogue button and also
select the “add product”. Both methods are exactly the same.
• Then you will see two options appear before you .You need to select
the first option which is the “add product not sold on Amazon”. If
you want to add multiple products which are listed in a file in a
specified format you can also choose the second option which is “I’m
uploading the file containing multiple products”.
• Then you will need to choose the category. It must be noted that
some categories require you to request approval from Amazon. For
Example (Homemade product).
• You can also delete the dummy listing and again restore it.
• If you don’t know your category you can scroll down and you will
find “search for category”. You will enter your product and then the
suitable categories will appear before you.
• After that you will need you enter your Product ID which is actually
is the UPC (Universal Product Code).If you don’t have one you can go
to www.speedybarcode.com and buy your UPC code.

• And the above step is very important, this step can help you win
back your listing if it gets hijacked. Mostly what happens is that
 hijackers see the listings with no recent activity and they hijack your
listing becuase the listing is officially the property of Amazon. And
situations worsens if you donnot have trademark but the hijackers
does.In tha case you cannot prove youre ownership of that
product.So what you will do is open up a case with Amazon and tell
it that this is your product and attatch the cetificate of barcode of
your product.
• After that it will ask for Product ID Type and you will select UPC.
• In Product Name you will enter multiple Keywords for SEO purposes.
You can also get the inspiration from typing your product on Amazon
and seeing what other people are doing. It is also advisable to put
your brand name first in your product name.
• You have multiple variation themes i.e. color-size, size-material, color
material.
• SKU stand for stock keeping unit. It is used in the listing recovery
process in which you have to put your SKU in order to restore the
listing that you have deleted. It is only known to you.
• Parent Listing is the listing involving some kind of variations in it. Its
variations which is known as Child Listing. Child listings have their
own Product ID’s and they are also displayed independently. The
Child Listings will also have their own ASINS. Parent listings will not
be shown to buyer. If you want your variations to be shown in the
same listing. Then you will create a new product and you will add the
variation. Now in the variation segment you will put the SKU and
UPC of the same product or the listing that you want to merge
together. To merge listing together perform the following steps:
• First of all create the child listing that you want to merge
together. They will have independent SKU’s and UPC’s.
• Then you need to create one more listing. It is created by
adding a product. This listing will act as a parent listing.
This listing will have its own unique UPC. Then go in the
variation section and add the variations. This is where our
child listing will come to life. Now you will add SKU same
as the child listing. Now in the product ID section you will
add ASIN’s of the Child listings.
• After 15 minutes you will have your listings merged.
• Suppressed Listing is the listing in which you have failed to enter
some vital information and these are also known are incomplete
listing.
• Then you will select the fulfillment channel i.e. FBA or FBM.
• In the Images you can upload 7 images. It is advisable to put the 4k
images, 3d images, info graphics, and pictures that should explain
the working of the product, dimensions and uses. Also try to use
lifestyle images.
• In the product description it is highly recommended to hire a
professional Content writer.
• If you change the settings of your listing it shows a message to wait
for 15 minutes. Sometimes it takes less than 15 minutes.
• EBC stands for “enhanced brand content” which is also called A+
Content. It is only accessible to people having trade mark and brand
registry. It allows you to add videos and pictures to your description.
To register your brand go to Seller central>> advertisements>> A+
content manager. You can also add images with certain themes and
also videos.
• The Do’s:
• Familiarize yourself with the selling policies of
Amazon.
• Do write a short no more than 100 words of a
descriptive title tag includes the following
• Brand.
• Series.
• Model number.
• Product type.
• Size.
• Color if applicable.
• If it is a bundled then you should also include the
quantity in parentheses.
• Do use as bar code whenever possible because if you
create a detail page of a product that is already listed in
 Amazon then your page will be removed.
• Listing should be very clear.

20. The Don’ts:

• Don’t copy anyone.

• Your images should have a white background should be
clear should be high quality image.
• Provide factual descriptive information.
• Do include the major features.
• Do proofread all your pages and titles.
• Also hire a consult content writer.

• Don’t use any personal promotional information.

• Don’t put any specific information. Which could lead the
buyer to you personally?
• Don’t add link to your personal website.
• Don’t write anything on your main image. Only use info
graphics in the pictures in EBC OR A+ content.
• Question and answers
• If you want to add ebc and a+ content without brand
registry then you would have to go to fiver and hire a
person who already has a brand registry and you will ask
him to me too on your listing and then he will upload the
Ebc and a+ content
Lecture no.11Part
and Ranking & 121 (Product
& 2). Launching

• Before Ranking following must have proper keyword indexing done, this
hugely affects your ranking:

• Your listing should be optimized.

• Title should be within the word limit.(if you don’t know the word
limit you can get in contact with the Amazon and ask the
representatives).The shorter the title the better. Your title should
contain your main keyword. It helps with the ranking process
• Images should be 3d.It helps with the conversion rate.
• Backend optimization (subject matter, attributes, search terms,
Platinum keywords).80-90% leave this section blank.
• Bullet points.
• Description’s first paragraph.
• It should also have a proper converting images and description.

• You must have the following before any ranking:

• ASIN. (You will use this to first analyze all the part of the listing .i.e.
 picture, description, bullet points, info graphics.
• Landing Cost. ( manufacturing cost + shipping cost )
• Top 10 KW (key word).
• Inventory Available.
• Bleeding Budget per keyword.
• Approval by client.
• FB account ad access.(4 accounts)
• FB page access.(4 pages)
• Google Remote Access.
• Seller Central Access.
• H10 access.
• Many Chat.
• Pay Pal access.( In case of refunds)
• Pixelfy URL.
• Google Sheet.
• FB ad image.
• FB ad copy.

• Things to do before Ranking:

• Go to Helium 10 and then go to cerebro and then get keywords

of your biggest competitor by reverse ASIN. Then settings will
appear before you. You will set the minimum Search volume to
10. And you will set organic rank to 40 or 50.Organic rank
means that on which spot you are ranked based on a certain
keyword.

• Then you will identify you’re main competitor by exploring all

the possible keywords leading from one competitor to another.
 • Then you need to ask your client their budget for the ranking.
Because it is recommended for you to rank on a high search
volume keyword. So that you may get a lot of reviews and
orders ultimately improving your BSR. In this method If the CPR
8 day giveaways is 800 then we do 1000. Thus aggressively
improving our BSR.
• But if the client does not have that much of a budget then you
can tell him the pros and cons of the above method and then
tell him to go with a small keyword and then gradually move to
a large keyword

• Ranking Strategies:

• You can ask other people to add you’re product into their wish list.

• Change your sub-category. It will give you timely boost. Amazon

gives you new arrival tag.

• Keyword indexing is very important.

• Gora client is still relying on ppc.

• For a product Less than 20$: We will start with HL 1 phase 1.

When the product reaches 2nd – 3rd page we will start HL 1 phase 2
and VVRO’s until it gets ranked on the top 5 spot. Then when the
organic order will start we will gradually decrease the giveaways. In
such a way that the total number of products sold per day remains
the same.

• For a product between 20-40$: We will start off with HL 2

aggressively for 3 days. IN 80% cases the rank will improve at this
point. After 3 days HL1 phase 1 is started. When the product is
 ranked up to 2nd or 3rd page we start our HL 1 phase 2. And then we
use taper off method (gradually decreasing the giveaways but
keeping the total sales same.

• For a product more than 40$: We start with HL 2 aggressively.

When the keyword is ranked we start aggressive PPC and we will
bring triangle reviews ( we hire a mammon and we tell him to order
our expensive product from but from FBM then we will send him
any small item gift card or something and also provide Amazon the
tracking ID for that shipment. Our mammon receives the shipment
and leaves the review. Now we will also give him a full refund and
give him a certain commission).

• Ranking Techniques:

• PPC. It is very slow method.

• Viral Launch and Zone Jump (both are coupons launches) but
Amazon does not give value to a purchase through coupons.
Do not give coupons more than 68%.

• Chat bots (many chat) and Facebook ads. This is most fast
and popular technique. Big keywords can be ranked in 2
weeks. This combination is known as hyper launch.

• Hyper Launch 1 Phase 1: We use this method when our

product goes live. Our chat bot asks about the Amazon and
PayPal account. We create a pixelfy super URL. And then ask
the buyer to purchase our product. We give him a full refund
in a strictly defined time. The time stamp will be changed
every time thanks to pixelfy super URL. This method does not
have much impact on the Ranking process.
 • Hyper Launch 1 Phase 2(Search find buy method SFB): This
method is used when our product is on 3-4th page. We give
them our keyword and then ask them to find our product. For
further verification our chat bot will ask them the price of our
product. And it will verify it. Although it must be noted that
the products costing less than 20$ is considered to be not so
good with hyper launch phase 2. We also offer upto 90% off
coupon. We ask them to roll the spinner and then it depends
upon the luck of the buyer. For this method to work the
buyer must add to cart the product to enable the option of
coupon. This is applied in the listing’s honeymoon period. We
do this for 72 hours. After this we switch to HL phase 1.

• Bamboo Launch is the launch in which we multiply the cps

giveaways with 1.5. If the CPR is 200 we will do 300.When our
listing reaches 4th or 5th page we start our VVRO’s. This is the
best launching technique.

• Question and Answers:

• You need to estimate the total price of the launch by taking

into consideration the numbers of inventory, ranking price of
giveaways and Facebook ad. This is your duty. Make sure that
you have enough inventories for the launch and rank.

• Go to the www.pixelfy.me and the go to create campaign and

then click on create. Then you would see that campaign on your
dashboard and you need to click on a black icon know as view
link. This would lead you to create a tracking link. You would
ideally create the supreme URL 2.0.

• Then comes the www.pixelfy.me website. This enables you to

create super URL and URL Rotator. Super URL is used in the
hyper launch phase 1.

• In the super URL you put the ASIN and the keyword and then
you create the tracking link.
 • URL rotator is the same only that it rotates between your
super URLs. You can also provide the percentage to them. You
can set the priority to weighted”. This is used in the case when
you find two keywords of almost the same search volume so you
do this to give each of them a bite to eat.
• For 1000 search volume keyword we will do 2 VVRO's.4%
review ratio for the whole sale. Every VVRO can have different
intensity. So a fixed number cannot be determined.

• ManyChat:

• In the Dashboard you can find out the active subscribers,

Language and Gender. And also the bot overview graph.

• Sometimes it happens that the Facebook page is blocked and I

want to create a look alike audience. So you would go to the
audience tab and click on the bulk action displayed at the
upper right hand. As you would click it a drop down menu will
appear and then you would scroll down and find the Export
PSIDs button. This will export all your many chat subscribers
and you would provide this code to the Facebook and tell it to
create a look alike audience.

• If you want to develop expertise for the many chat then go to

the website of the many chat and click on video tutorials.

• Never use the word “free” in your flow in many chat bot.
Facebook can penalize you.

• Also you need to create an action of subscribe to bot so that

you can automate things more easily.
•
• Also try to add a state of urgency. This works here as well as on
the Facebook ad.
 • If you want to get an input from user then you will scroll down
the message menu and click on user input, Also remember to
add a tag on it so that it can be saved for later purposes.

• Also remember to set the data type to text when you are
getting the order id from the user.

• Also go to the settings and set the time zone to USA or UK

depending upon the type of market you are currently working
on.

• If you’re ManyChat bot is not starting or is stuck on bot then

you would go to the settings and then go to last tab of buttons
and click logs to check the connection to your Facebook page.
If it shows the issue of connection lost then you would go to
the settings>>general>>and scroll down and click refresh
permissions.

• If you want to save your data in your spreadsheet

automatically then you need to integrate your Google sheets in
it. For this you need to go to settings>>integration>>Google
sheets.

• You need to add the “subscribe to the bot”.

• You also need to add “rebate counter” to your flow to limit a

specific number of people.

• Facebook Ads:

• In the Facebook main page look at the top right spot then you
 would see the button of create.

• Click on create and then you would see the box showing you
the various options. In case e you don’t have an ad account
create one.

• Then create a new campaign.

• Then you would type the name of product.

• Then you would see the option of create split test which is
basically used to monitor and decide that which method is
working best for you. This is usually a very long method and we
don’t go for it due to lack of Time.

• Then comes the budget optimization which allows you to set a

specific budget that you want to spend on ads.

• Select the objective as your messages. As you will be using the

Messenger Bot.
• Then you need to set the “ad set name”. It should be a very
practical name considering the fact that you will more than one
client so you should set the ad name by the product name date
or the client’s name so that it can be easily identified.

• Ad set contains the audience, interest and budget. These are

the major things. There are total four. A professional usually
creates multiple ad sets with different variation. It is done for
the purpose of split testing. But as I told you earlier we as VA’s
don’t have this much time to spend on Split Testing. So we skip
this step.
• Ad set name ideally should include Country name of
advertisement the age group and the gender (f/m) along with
the client’s name. i.e. (US 20-40 f Alex).

• The destination should not include Pakistan although the ad

spend here is less but still we want USA or UK depending upon
the product. You should exclude Alaska from the USA market.

• Go to ad manager and go to Audience Insight to check the

market and interests. You can type your product name in
interest box. If you don’t find anything matching to your
keyword you can go for the category i.e. for garlic press you can
choose kitchen as you category and type category in your
interests.

• Laser targeting is the concept in which it shows you that exactly

which audience would be interested in your product. i.e.
married, single, students of university or college. All this
information is available in the audience insights. It shows the
information in the form of Graphs.

• You can also choose very big Facebook groups.

• It is also advisable to choose different states of a country

instead of choosing the country itself. This boosts up the
conversion for whatever reason. Although it increases the
pricing but it also increases the conversion rate so it is a win win
situation.

• There is also an additional filter that you can choose that your
client should also have an interest in Amazon group. This is not
really advisable because many people on Amazon groups are
basically lousy people that are only interested in getting free
products Also that initially you should try to keep your ad for
 everybody and as easy as possible.

• For high quality Jennies you should always go for Instagram.

After that comes Facebook and messenger

Lecture
Amazon):no.13 (Advertisement on
• It consist of the following:

• PPC (pay per click) It has a very main role in increasing your
visibility, rank and identifying new keywords.

• Also lightening deals which comes on cyber Monday along with,

Amazon prime day comes in June and July. Black Friday also
comes.

• There is also a page of Amazon named as Deals.

• There are also digital coupons such as 5% or 10% or even more.

• In Early Review Program Amazon invites you to join the early

review program. For your first 5 reviews Amazon personally sends
messages to buyers and asks them about their honest review
about the product. Amazon gives them reminder to leave a review.
Amazon charges you 60$ for this early review program. Beware
that you have a high quality product because this can also turn into
a nightmare if some of those people leave a negative comments. In
UK people are more likely to leave a positive review. To enable this
go to Amazon Seller Central>>Advertising>>Early review
program>>Enroll in program. Then you just need to put your sku.
This is only eligible for those who don’t have reviews.

• For Lightening Deals Amazon sends you invite. Unless you receive
an invite you cannot participate in this Deal. In this you have to
give at least 20% discount on the lowest price of you product in
the last month. You have to decide whether or not you have to
participate in this.

• IN Digital Coupons you can create them anytime. Just go to

Amazon Seller Central>>Advertisement>>Coupons. Then you will
create coupons and this has some certain steps. For adding a
product for the coupon you can either search by ASIN/SKU or by
keyword. Then you will select the discount type i.e. Percentage off
 or money off. Then you will set the budget. The minimum budget
for this will be 100$. No less than that. Keep in mind that this not a
hard limit the expenses could potentially increase than 100$. So
beware of that. This has more visibility and this attracts the public
more.
• To go to PPC: You have to go to Advertisement>>Manage
Campaign. This gives you three options
1-product PPC
2-Brand targeting
3-Retarget you’re Buyers.
(For the options 2 and 3 you have to have your brand registered)
You will also set the daily limit to 5$ for small range product.
You can choose between Automatic Targeting and Manual
Targeting.
Then you will set the bidding strategies.
1-These are dynamic bids down only.

2-Dyanamic bid up and down.

3-Manual bid. It will only do as you set it to.

If you want to place your bid on the top of the listings then you will
increase the percentage of the listing i.e.100-900%.
Then you will enter the name of the campaign.
Then you will enter the bid. Amazon will show you the bid settings.
It is highly advisable to set the bid from the lowest. You can also
set the search match to close match, loose match, substitute
match and compliment match. The highest bid and conversion is of
the Close match. It is the best in the given category.
Then there is also the option of Negative Keywords.

• Then there is also the option of keyword targeting and ASIN

targeting. Amazon also gives you some keywords as a suggestion.
In the ACOS (advertising cost of the sale). You should keep all the
 settings on i.e. Broad, Phrase and Exact.

• You should also target the products that is inferior to your listings
in every way i.e. picture, reviews, ratings, pricing.

• You can also choose superior ones. If you have a 5 star ratings and
catchy picture and description.

• You can also see the advertisement reports by going to Seller

central>>Reports.

• The ideal process is keeping the auto ppc on and then finding out
new keywords and then including those keywords in the manual
ppc.

• For viewing reports you need to download it. For efficiently

viewing data follow the steps written below.

• In the home tab of ms excel sheet go to “sort and filter” and then
select the “Total Advertising Cost” then a box will open and you
need to deselect the 0.00% and blanks . Then the row which you
see has the highest and lowest ACOS, you can easily highlight it for
further effectiveness and productivity.

• Give your ASIN and KEYWORD at least 20 clicks for you take further
actions on that individual. Also do not take blunt actions on it but
rather lower down its PPC cost. Also only take small chunks of
keywords in you ppc such as ten. Do not burdenize yourself by
adding and then managing like 50 keyword or ASIN at one time.

• If your campaign is doing very weird. Then you can decrease the
PPC or switch it off and then turn it on. This will delete all the
history of that specific campaign. It is done so that you can start
fresh.
 • IF you want to rank a product on PPC then you will use the
Dynamic down only. IF it good then you will use Dynamic up and
down.

Lecture no.15(Amazon
management ordersupport):
and Customer

• FBM order management:

• Order and shipping.

• Invoicing.
• Return Management.

• In the seller central you will go to the order management and then you will
find 1-buy shipping which means that Amazon have collaborated with some
shipping companies and you can choose between those companies and ask
them to ship that product for you.

• Then comes the 2-Confirm Payment which means confirm payment nothing
special in that.
• And the final option is Upload Invoices it is usually done in UK but some
say that it is also implemented in USA. Invoice means that the receipt of the
good you have sent. It is not a common practice among sellers but if your
client asks for it then you can do it. This is a necessary step in the business
order but the orders which you will usually receive will be Residential
orders. In the Amazon you will create a template and then you will include
the price of the product and the shipping charges along with the dimension
of the packaging including the tracking ID and the courier.

• Order Detail is the area where you will find all the information regarding
your order. It will include your Order date, shipping date and your delivery
date. It also shows your channel i.e. UK, USA. One thing must be noted here
that all the above settings are configured by you. You will decide that when
you will ship and deliver the products.

• If you want to automate even the FBM then you will go to Amazon Seller
Central>>Orders>>Manage invoicing >>Activate automated invoicing.

• Also you need to take care of the Returns. In this of the FBM you can do
four things which include Authorize which means that you accept your
mistake and you will do something about it. The second thing that you can
do is Deny Request which basically means that you deny the claim of the
buyer and deny doing anything about it. The third thing that you can do is
Issue Refund which means that you will give your buyer a partial refund and
apologize for your mistake. The last and fourth thing that you can do is
Contact Buyer which you will do anyways to negotiate and reason with
him/her.

• CUSTOMER SUPPORT is basically done in Amazon FBM and it is a very

serious job because negligence in this thing can cost you your account and
this could be end for you gora client and for you. So kindly take it very
seriously. You have to give the customer support to your client according to
the policies of his country. You have to engage with your client in giving him
the information like you have received the order or not. Do you like the
product or not.

• If you customer has some Query and he asks you through message, in that
 case you have only 24 hours to reply to him and resolve his issue or clear
whatever the misconception client has. This has no holiday and you have to
reply the customer I 24 hours no matter what day it is.

• Amazon gives you a break on Saturday and Sunday in terms of Order

Fulfillment. But Customer Support has no holiday.

• You can set certain replenishment limit so that Amazon can send you a
notification.

• You can print Item label for your FBA stock by going to Seller
central>>Manage inventory>>and click on the upper left dialogue box and
you will see the option of Print item label. They are basically used in FBA
where you have to send your supplier these item labels so that they can
print those on the boxes for you and then they can be successfully scanned
in the Amazon Warehouse.

• When you have to Send/Replenish Inventory. You need to go to the

Amazon Seller Central>>Manage inventory>>Send/Replenish Inventory.
Then you need to put the address from where you’re going to ship your
products from. Then you also need to specify your Product type i.e.
whether it is an individual package or Case packed product in which you put
different products in one box.

• When you will select the shipment plan you will also state the number of
boxes and number of unit per boxes then you have to decide who will be
responsible to handle your product’s other needs like packaging and
necessities. Now you can also do this on your own or you can get Amazon
to do it. Then if your inventory is large enough it will tell you three to four
places where you have to send your products of course depending upon the
size of it.

• Then after that you have to select the shipping service. Like SPD (small
packed delivery) which means that you are shipping individual boxes. Or
you can go for LTL (less than truckload) which means that you have
breakable item and you are sending your shipment on Pallets and the
minimum weight for this shipment should be 150LB (pounds).
Lecture no. 16 ( Listing Creation and
management):

• We put the specific keywords in our Main description haeding of the

product.
• Use “SPLITLY”. It is a software that changes images, titles and price pointsw
to figure out what works best for what product. We can also do this
manually but it would require a lot of man hours.
• The main thing is the Picture of the product. It has to be very high quality
and it should also include the infographics images and lifestyle images.
• In order to create a new listing you will go to inventory and then go to the
Add a new Product then it will ask you wheather or not you want to add a
new product or want to search an existing product listing.If you are
launching a Private Label Brand then you will create a new product.

• While you are writing he description of your amazon listing you can use the
Helium 10 Scribbles.

• In description the Key features will act as bullet points on the preview.
• Then you will see three options like sale price, Manufacturer's suggested
Price and the your price. The sale price also includes the Sale date like the
starting and the ending of your deal.

• Then comes the area where you have to input the matwrail type the voume
and dimensions of your product. It should be noted that If you donnot
know the details of the product then you will simply leave it empty and it
will be automatically filled by Amazon when your product will be scanned

• Title Guidelines: It should not exceed 200 characters including spaces. It

should not include promotinal phrases. It should not inlclude decorative
symbols such as ^ )_ @##*. It must contain product identifying information.

• It often happens that after creating the listing you can no longer edit it and
then for anything that you want to edit you first have to open a case with
Amazon and then ask them to do it.

• In the images section, you can only put images with white background and
it should contain atleast 500 pixels.

• Amazon gives you the option of viewing the product's BTG(browse tree
guide) by amazon which means that if you donnot have any confunsion
related to your product then you can goto amazon tree guide and you will
see different kind of categories, you will just click on your desired category
and you will see the XLS download file. Opwn it in MS Excel and then search
the file and type your product in the Search bar.s
Lecture no.16(Launching & Ranking by
Sohail Tariq part 1):

 The following prociss is only done when you’re inventory shipment is going
to reach Amazon.Honey moon period is the period in which the new listing
got it’s first stock, the next 14 days are the honey moon period. The Launch
SOP’s are given below:

 Identify 3-4 keywords to rank. You can do more if you want.

 Use Pixelfy URL and add 2-5 keywords (which are most relevant and mid-
level depending upon the volume required for giveaways.)
 Facebook audience-appemds,lookalike from appendix or existing lookalike
audience from previous campaigns.
 Determine number of giveaways form helium 10-KW research.also when
fetching report if you use the filter of minimum 500 search volume, This will
make your life that much better.
 Also create discount code promotion in seller central –Download coupon
code groups or individuals.
 ZONpages.
 ZonJump.
 Rebatekey.
 ManyChat.
 Reviews.
 Also you need to make reports for the keywords including the search
volume and CPR giveaways.
 You can get reviews from the following methods.
 Early review program(only recommandable if your client approves it.)
 Friends and famliy.
 Social campaigns-reviews and velocity.
 Photos and videos of product.
 Influencer samples.
 Setup giveaway/discounts.
 Campaign Theme around problem/solution.
 USe shoutcart.com for sales velocity.
 Comparison Video giveaway.
 Video production.
 Amazon-watch video.
 Editorial review.(this is used for benificial product.)
 Heavy PPC.
 Campaign tageting same exact match KW’s as timestamp URL.
 Campaign with exact, phrase, broad matches for all other KW’s form
Campaign above.
Lecture no.17(Launching & Ranking by
Sohail Tariq part 2):

 Before talking to a client on upwork, read his post and figure out what his
problem is and address it. Think what would work for him and tell him the
solution.
 Show him some documents including you’re sales screenshot of amazon,
Also attatch the membership and account bill history of you’re tools, this
would show him that you are professional.
 Use (YOU) rather than (I) . For example
 hyper launch is only used in new listing and after you have reached 2nd or
3rd page you then apply the search,find and buy method.

Lecture no.18(Amazon Cases and report

handling by):

 You will go to manage order and then browse the orders and then check
the date and name of the reciever.
 You need to open cases with amazon in the following conditions.
 Negative reviews.
 Changing or Altering you’re Listing.
 You can rech amazon by the folllowing method.
 Amazon Seller Central>>Help>>Get support>>then choose you’re
section i.e.Selling on Amazon or Advertising and Stores>>Then it will
show you different Cases.
 But if you cannot find you’re issue type,then select any category then
edit the category and you can type whatever you’re issue is.

A-Z claims:

 These ae the claims that are claimed by cutomers if you have not answered
their messages in 48 hours then they can file claim against you in the
scenerios such as If the customer has not recieved package after 3 days of
delivery, different or low quality product, Returned the item but didn’t
recieve the refund.
 If the claim is filed and you have not responded to the refund claim then
Amazon will automatically deduct the money from your account.

Charge Back Claims:

 If you notice that there are certain cash deposits made from your credit
card account then you can contact Amazon and you can file a charge back b
claim in which you can tell them that you have notice a transaction that you
 have not done and then is an send request to the bank and then then they
will find that this issue has occur and then they will solve your issue.

 There is also a feature in does Amazon seller central where you can find all
the business apolzan all your sales reports. They are. On the main screen
under that tag name of reports. When you press the button report. Then
you will see a dropdown menu. Including all the options like business
reports, sales reports and reports like that. When you click on business
reports. You can see. The sales summary of your parent listings as well as
Child listing
 If you want to see how many products are selling under the brand name or
a specific product name then you will see the parent listing. But if you want
to see which of the variations in the parent listings are doing the most sales,
then you will see the child's lisiting summmary . You can also check the
reports by the date.

Handling Hijackers on you’re listing:

 If you have a hijacker on your list. Then the first step that you need to take
against him is that send him a warning message, maybe 2 warning
messages saying that bro, this is my listing and do not have any right to sell
anything on my listing. We hope that this method works, but it if it doesn't
then you should have a trademark or brand registry. But if you don't have
any of those then you will go to the extreme commerce. And then then ask
proxy marketers to buy 15 from the Hijacker, and. And return all of those
products. And open a case with Amazon and claiming a file against him. This
will destroy that hijacker’s listing and you’re problem will be solved.
Lecture no.19(Amazon Book Keeping &
Record Handling):

 There are 2 types of book and record leeping methods which are Manual
And Automatic.
 The manual include the Analogue Copy or digital Spreadsheet. The
spreasheet is more preferrable because it is very safe, editable and
reliable.You can also setup various formulas so that you can also automate
you’re calculations.It is all about the automation. You should also remember
to add each and every detail, may it be an 3d image cost or refunds. Also
keep in mind the conversion rates.



 Then you have to understand that there are two types of expenses, one time expenses and
Monthly expenses. Donnot include the one time expenses with the monthly expenses. An dthis
book keeping is also useful for the Tax return file. Every year the seller has to give the
government a whole account information along with all the expenses.
  AMZ tools which has changed it’s name to Profitlake is used for book keeping and records. There
are also other tools available whih are used

Lecture no.20(product Reasearch):

 There are certain plans for your selling. These are the general
plan(which charges you per item sold) and professional plan(which
 charges you 39$ monthly which also enables you to use other options as
PPC).
 You can set your shipping charges according to the Weight of the item or
price of the item.
 Rating is the number of stars given to seller from customer,Reviews are
the comments given with Rating, These two are linked with product but
Feedback is realted with the seller not the product i.e. The product is
good but the delivery was late or reply was late.These are considered to
be feedbacks not Reviews.
 You can also search the amazon seller central for various options that
you cannot find manually.

Lecture no.21(Upwork Tips and tricks):

 Consistency.
 Trustworthiness.
 Good listener.
 Loyalty.
 Competence.
 High Quality work.
 Timely delivery.
 Time management.
 Communication.
 Availability. (let them know the time you are available for them).
 Delivery Oriented.
 Presentation matters.
 Theft of job? Or fixed job.
 Always give the best to your client.
 Don’t discuss your client’s product with other.
 Don’t do character assassination of other freelancers.
 Have the courage to lose money.

How to get clients on Upwork:

 Apply for job between 3am-7am on Upwork.

 Apply for jobs with hire rate greater than 30%.
 Apply on jobs that have been posted less than 12 hours and less than 10
active proposals.
 Also scroll down the person’s job post and check his previous history with
the client.
 Formula for bidding:
1) Your introduction.
2) Your experience level in this particular field.
3) What have you understood by his job post?
4) Brief overview of the solution in your opinion. Also try to add more
solutions than problems
5) Offer of free task and interview call.
6) Proof of your past work.
7) For the calculation of the product hunt.multiply 3 into profit for revenue
and multiply 6 for Budget.i.e. profit=1000$, Revenue=3000$k,
Budget=6000$.
Lecture no.22(Product Research Tool by
Mouhammad Ali):

 The 2-word keywords are known as short tail keyword and >3 is known as
long tail keyword.
 You can also filter the results by adding the maximum number of words by 2
or 3.
 Also choose the “organic rank” so that you can check true results.
Lecture no.23(How to get work from
Upwork ):

 Get your profile approved.

 Approach from 2am-6am.
 Get you cover letter in the following Format.





 Also check the Client’s Profile and find out his name and approach him by
 his name. This would leave a good impression.

Lecture no.24(Advertisement on
Amazon ):

 Advertisement on Amazon means PPC (pay per click). It puts your product
on the top of the page and it shows sponsored.

 There are three types of Campaigns.

1. Sponsored Products: (It is the ppc which puts your products on the top of
the list.)
2. Sponsored Brands: (It shows your collection of products on the top of the
amazon page in the given keyword as a Brand.For this you must have your
brand registered on Amazon)
3. Sponsored Display: (It is used to get your traffic outside of Amazon. It also
requires brand registry.)

 Then comes the targeting which are classified into two sections:
1. Auto Targeting: This means that Amazon will target the keywords and
products for your listing to show on them.
2. Manual Targeting: This means that You will select the products and
keywords yourself.
 Then comes the Campaign creation process. You just create a new
campaign type a name for your bidding select the duration of the campaign
and set the daily budget. Then you have three options.
1. Dynamic Bid down only: In this bidding setting amazon will lower your bid
when you are less likely to convert.
2. Dynamic bidding up and down: In this bidding setting amazon can lower
and raise your bids depending upon the likelihood of the conversion.
3. Fixed bids: In this bidding setting amazon will not alter your setting and
your bids will remain constant throughout.

 Then comes the bidding strategy. You can set the percentage in which your
bid will be. It is the placement bidding. This is also called placement bidding
and as the name shows this is related to the placement of your product.
There are two areas in it.
1. Top of search: In which your product will be displayed on the top of the
keyword search.
2. Product pages: In which your product will be displayed in the bottom of the
product page.

 Then you will enter the ad group name.

 After that you will select the default bid. This is the value which will be
increased by the percentage which you entered earlier.

 You can also set bid by targeting 4 groups which are:

1. Close Match: It will target the keywords which are closely matched to your
specific keyword.
2. Loose match: It will target the keywords which are loosely matched to your
specific keyword.
3. Substitute: It will show your product as a substitute to other product such
as wooden cutting board to plastic cutting board.
4. Complements: It will show your products as a complement to other
products such as knife to a cutting board.

 Negative keyword Targeting means that the keywords that you add to this
list will not be targeted and will be considered as negative keyword
targeting. You do this by checking the reports of the PPC and identifying the
keywords which are not giving you any sales or have a very high ACCOS.
Keywords can also be collected by going to the keyword targeting in the
manual campaign and check marking the broad, phrase and exact options.
 Now all that is left to do is to launch the campaign. Above mentioned are

the steps that you follow when you setup AUTO PPC.

 For Manual PPC you will follow all the steps same as above except
the following. We use it after running the AUTO PPC and then discovering
the keywords which are giving us the most sales. We do this by checking the
report of the auto PPC.
 You will set the bidding type to manual.

 Then you will go to Keyword targeting and you will see three options.
1. Broad: It will show your listing on a keyword which is broadly matched with
your targeted keyword.
2. Phrase: It will show your listing on a keyword which is included in your
targeted keyword phrase.
3. Exact: It will only show your listing if the buyer exactly types your keyword.
Strategy for Successful PPC:
 Start the Auto and broad PPC.
 Then check the reports of the Campaigns and then filter out the keywords
which are giving best and worst ACOS (advertising cost on sales),
 For the extraction of a report just go to campaign and then click on
Advertising Reports. Just select the duration of the report and then click on
generate report and then after a moment download option will appear and
then you can download and open it.
 Add the best ACOS keywords to the exact match
 Lower down the bid of the Worst ACCOS keywords.
 The lower the ACOS the better and vice versa.
 Just run the auto PPC after that filter the keywords into Phrase and then
move them to Exact keywords.
 Also add the keywords to the negative keywords list when you are moving
keywords from AUTO>>Phrase>>Exact so that you can stop the
multitargeting of a single keyword.

Prime Exclusive Discounts:

 It is used for special day discounts like cyber Monday or black Friday.
 You can give discounts to prime or non-prime buyers.
 It gives a very positive impact on you’re BSR.
 You have to upload the product via excel sheet format. You can find that
format in the seller central.
 You have to choose the discount type I.e. percentage off or money off. You
 can choose whatever you want and then fill in the required data.
 For the Minimum discount section, you need to put the price after
deducting the discount percentage form the original product price.

Lightening Deals:

 It Is used for ranked listings to maintain or increase a rank or two.

 It as a fee of 150$.
 It runs for only one day decided by Amazon.
 You have to specify your product, number of units you are willing to spend
on this lightening deal, and the discount along with the maximum discount.

Early Review Program:

 This is used for the new listings where you can get some initial reviews on
your listing.
 In this method Amazon charges you 60$ and it sends your buyers a message
to leave a review on your product.
 It should only be done if you are confident about your product. Because it
can also lead to negative reviews and can ultimately destroy your listing.
Digital Coupons:

 This is also a type of advertisement. It appears in the form of green label on

the listing.
 Amazon charges you 0.60$ for each coupon.
 You can easily create a coupon by going to advertisement>>Digital coupons.
 Then you need to put your ASIN or SKU and then your discount and then
your budget.
 Also, you need to limit a coupon to one person only so that you do not
waste any coupons.
 You can also you're audience I.e. Prime, all, student etc.
 You can also set a starting and ending date.

Lecture no.25 (Amazon cases and report

handling):
 Negative feedback removal:
 Through Amazon.
1. Amazon lets you remove the feedback within 90 days period but we usually
wait for 10 days and then try removing it. There are 3 ways through which
we can get our negative feedback removed.
2. If the buyer has used some obscene language.
3. If the feedback is a product review.
4. If the feedback has something to do with FBA.
5. If the buyer has used some personal information regarding the seller which
could be used for identifying the seller.
 By customer.
1. We will use some emotional sentences along with diplomatic way of
approach.
2. We also use partial or full refund. To do that go to Order details>>Manage
refund>>from there you can give partial or full refund to the customer and
also tell the reason to amazon.

 Amazon Cases:
 Any issue that we face as a seller, we will open up a case with amazon about
it.
 To open a case, go to seller central>>dashboard>>manage your
cases>>seller central help>>contact seller support

 A-Z guarantee claims. (FBM,90 days).

1. Not received product past 3 days of delivery date.
2. Different or low-quality product.
3. Returned the item but didn’t receive refund.
 Charge Back Claims:
 You have nothing to do with this.
 This claims if filed by the buyer if the buyer has noticed some fishy
payments made from his credit card. He goes to his bank and the bank
approaches Amazon and amazon tells you about it. Since it is not your fault
therefore amazon handles it by itself.

 Gated Category Application:

 To un gate the category, find the supplier of a brand and attach yourself to
that listing. Contact the supplier and convince him to send you invoices and
certificate of authority to sell his brand.
 After that “me too” on that listing and give amazon the invoices and
certificates of that brand.
 After that the listing will be ungated.

 Different reports generation:

 You can have different reports generated in amazon and you can do this by
going to Amazon seller central>>reports>>then you have different kind of
reports.
 Payments: In this category you can see different invoices circles. Each
invoice comprises of 14 days' time. It contains all the information related to
payments. You can also generate invoices according to your requirements of
days.
 Amazon selling coach: It is like amazon’s own learning portal. It consists of
videos and data related to amazon seller central.
 Business Reports: It is a graphical and numeric way of displaying your listing
performance. It consists information about Sessions which shows the
 number of people that spend time on you listing. Page views which shows
the number of people which viewed your listing but quickly moved to
another listing. Unit session percentage which means the conversion rate
of you listing. It should be 27% at least, if not then optimize you listing.
 Fulfillment: It consists information along with the unsellable item reports.
 Advertisement: It consists information about the PPC. You can also
download custom report by entering your choice of date. This is the report
that we use to find out about our main converting keywords.
 Returns: It shows all the returns on our listing. If you have more than one
listing then you can also enter your specific SKU. You can also find out about
specific return by entering the ASIN, Date etc.
 Tax Document Library: It shows the Tax documents. In the FBA amazon
collects and manages the taxes itself. But in FBM amazon collects the taxes
and you have to manage it.

 Handling Hijackers and how to remove it:

 Legally and simply you have to register your brand and then tell amazon
about your brand registry and after that hijackers cannot attach themselves
to your listing.
 If your brand is not registered then what you will do is send the hijacker
warning messages. Telling him that your brand is registered even if it isn’t.
 If you have a hijacker that also has a listing then you will me too on that
listing and you will make a website with the same domain name as the
brand on which you have attached yourself. That way you can give amazon
the proof of your ownership and you can change the person’s images or
whatever. This is a non-ethical way.
 Also, when anyone attaches himself to a listing then amazon thinking it as a
public property snatches rights of changing of listing from both of the
sellers including the original one.
 Then you can also report listing abuse and provide the speedy barcode’s
certificate of ownership to Amazon as a proof of your ownership of listing.

 Doing amazon brand registry for your account:

 Just go to brandservices.amazon.com and then fill out the information and
you brand will be registered.
 This is different from trademark; it is related to a country or state but brand
registry is related to amazon. For trademark we go to amazon IP accelerator
program

 IP (intellectual property) accelerator program:

 This is used for Trademark. It is basically a program where amazon has
gathered some law firms on board.
 These people are just like your typical law firms.
 They also charge more than typical law firms but what the edge here is that
when your request is sent to the government and there is no issue with
your brand, you can file your brand registry on amazon immediately. You
don’t have to wait for 7-9 months.