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Turkey is an intercontinental nation bordering the Black Sea, situated in Southeast Europe and

Southwestern Asia. This report will address the context of Turkey's destinations, recognize three
emerging market segments, analyze the pestle analysis and also make suggestions on what steps
Turkey can take to be globally competitive[ CITATION And17 \l 1033 ].
Secondly, According to the state, islam is the major religion in Turkey, with 99.8 percent of the
population reported as Muslim by the percent compared for those whose relatives are not of any
other officially approved religious and the resulting 0.2 percent are Christians or believers of
other officially recognized religions [ CITATION Lee19 \l 1033 ].
Thirdly, the tourists who visited Turkey decreased by 71.2 percent day and-on-year to 1.814
million in August 2020, as the global pandemic travel bans actually hit the tourism industry
particularly hard. Arrivals fell even more from Germany (-76.2%), Bulgaria (-68.3%), Russia (-
59.2%) and the UK (-38.1%), leading to a 12.3% rise in visits from Ukraine. Tourist arrivals
dropped 76.6 percent to 7.25 million together for the first 8 months of each year.
Moreover, discussing five major components of Turkey. Firstly, the attractions in Turkey include
much more than just stunning beaches and beautiful scenery. The nation is also the host to
countless ancient sites. Turkey sure has something for everyone, from massive subterranean
aqueducts and ancient monuments in Istanbul to long abandoned underground castles and rock
carved churches in Cappadocia. Some of the attractions include: Aye Sofya, Ephesus,
Cappadocia, Topkapi Palace and one of the most top rated attraction is Pamukkale[ CITATION
Esf03 \l 1033 ].

Accommodation-Turkey has many hotels, lodges and resorts to match inexpensive rates for
tourists, families and honeymoon couples. For instance Holiday Inn Gebze, The land of legends
kingdom park, The White House Hotel Istanbul is situated in the middle of the ancient peninsula,
The Millennium Stone and the Byzantine Hippodrome, the city's most significant landmarks, are
a quick distance from Hagia Sophia, the Blue Mosque, Topkapi Palace, and the Hotel Amira
Istanbul. The White House Hotel Istanbul is the perfect starting point to discover the countless
historical site[ CITATION jea19 \l 1033 ].
Access- Web OF Public Transit - In Turkey, there is an immense public transit system, such as
local buses, taxis, minibuses, trams and subways. Local Buses: There are plenty of local buses
operating in all cities and towns that are inexpensive to use, Taxis: Taxis are abundant at
approved taxi stops and are best boarded. The payment depends on the on-board meter. All taxis
in Turkey are allowed to have an on-board meter by legislation and Tram: There are also cross
rail trams in many towns, which are a fast and convenient way of getting around.
Amenities- include basis facilities that help a visitor feel secure in their destination. Hotels in
Turkey include amenities to satisfy tourist needs by having Gym, pool indoor, free Wi-Fi, Spa,
laundry services and much more. One great advantage is that public restroom in Turkey can be
easily found.
Activities- Turkey is a country with a range of landscapes and geographic locations where you
can do all the sports and activities you can expect. Paragliding over the Dead Sea, scuba diving
in Antalya, scuba diving on the blue coastline, hot air ballooning in Cappadocia, mountain
climbing on Mount Ararat and hunting in Turkey's national parks are all feasible. Golf, cave
exploration, mountain skiing, hot springs and spas, national parks and wildlife watching can also
be enjoyed[ CITATION Tho99 \l 1033 ].
Conclusively, with a strong history, a culture consisting of the Eastern and Western extremes,
Turkey is definitely a very popular tourist destination and worth exploring. While limited by
religious belief, hospitality and service are increasingly-, and the entire community and
individuals within are in the process of western influence.

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