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Recruitment
• Recruitment promotion
• Communication plan in co-operation with VPTM
• Creation of the branding strategy for the LC
• Creation of marketing materials as posters, flyers, banners, etc.
• AIESEC presence in students’ magazines
• On-campus campaigns management and implementation
• University relations (in cooperation with VP ER)
• Coordination and promotion of activities promoting AIESEC to students (workshops,
external speakers)
Brand management
• Brand education to members and EB
• Brand audit after every recruitment
• Ensuring external and internal materials are brand aligned
• Assuring local media coverage
Internal communication
• Internal newsletters
• Promotion materials for AIESEC national and international conferences
Events management
• Ensuring AIESEC is present in events that are relevant for AIESEC core activities
• Maintain necessary contacts in order to promote AIESEC events (university
administration, student unions)
Media relations
• Media appearances
• Preparation of articles
MyAIESEC.net management
• Education in LC (introduction and follow up)
• Making sure all materials are accessible in the LC wiki
Measure of success
• Number of brand-aligned media appearances
• Absolute and relative growth of brand-aligned media appearences
• Number of long-term communication partners
• Webpage is 100% done and its content is refreshed every month
• Every project has product sheet, company materials
• Member and EP recruitment is successfully conducted in synergy