Documente Academic
Documente Profesional
Documente Cultură
Innovative Textiles
A Challenge for
Knowledge-oriented Management
Centre for
Management Research
2
© DITF Denkendorf – Management Research.
http://www.ditf-denkendorf.de
Textile World
ca tions
i
nd A ppl
Retail cts a
The Garment
, P r odu
Industry s
r oc esse
it ional P
Service
f Trad Distribution /
Provider nt o Retail Private
e Garrment
p r o vem (Fashion/
Use /
Im Function)
Con-
sump-
Variety of tion
The Textile Industry Services
Textile Disposal /
and
Services Recycling
Finished Appli-
Fiber Thread Fabric Home cations
Fabric
Chemichal Indus-
The Chemical Industries
Fibre Industry Desig triel
n of • Automotive Use /
New Pro-
Struc Applications in • Building
The Chemical ture • Health Care duction
Industry s and
Serv • ...
ices
Non-conventional
Textile Processing
Others:
(Textile) Mechanical Engineering, Laboratory Configuration and Services, Logistics,
Insurances, Banking and Financing, Consultancy, Human Resources,
Marketing, Software Development, ...
© 2002-2009 DITF-MR Denkendorf,
adopted March 2004 by CEN/ISSS Workshop TEX SPIN (TEXtile Supply Chain Integrated Network) within the
CEN Workshop Agreement (CWA 14948) “Guidelines for XML/EDITEX messages in the textile/clothing sector”
http://www.ditf-denkendorf.de/mr
ca tions
i
nd A ppl
Retail cts a
The Garment
, P r odu
Industry s
r oc esse
it ional P
Service
f Trad Distribution /
Provider nt o Retail Private
e Garrment
p r o vem (Fashion/
Use /
Im Function)
Con-
sump-
Variety of tion
The Textile Industry Services
Textile Disposal /
and
Services Recycling
Finished Appli-
Fiber Thread Fabric Home cations
Fabric
Chemichal Indus-
The Chemical Industries
Fibre Industry Desig triel
n of • Automotive Use /
New Pro-
Struc Applications in • Building
The Chemical ture • Health Care duction
Industry s and
Serv • ...
ices
Non-conventional
Textile Processing
Others:
(Textile) Mechanical Engineering, Laboratory Configuration and Services, Logistics,
Insurances, Banking and Financing, Consultancy, Human Resources,
Marketing, Software Development, ...
© 2002-2009 DITF-MR Denkendorf,
adopted March 2004 by CEN/ISSS Workshop TEX SPIN (TEXtile Supply Chain Integrated Network) within the
CEN Workshop Agreement (CWA 14948) “Guidelines for XML/EDITEX messages in the textile/clothing sector”
Workshop:
Applied Collaborative Product Potential Analysis (cPPA)
Carbon fibres
© PZL Swidnik
© GZE
Medical applications
© DITF Denkendorf – Management Research.
10
Textile World
ca tions
i
nd A ppl
Retail cts a
The Garment
, P r odu
Industry s
r oc esse
it ional P
Service
f Trad Distribution /
Provider nt o Retail Private
e Garrment
p r o vem (Fashion/
Use /
Im Function)
Con-
sump-
Variety of tion
The Textile Industry Services
Textile Disposal /
and
Services Recycling
Finished Appli-
Fiber Thread Fabric Home cations
Fabric
Chemichal Indus-
The Chemical Industries
Fibre Industry Desig triel
n of • Automotive Use /
New Pro-
Struc Applications in • Building
The Chemical ture • Health Care duction
Industry s and
Serv • ...
ices
Non-conventional
Textile Processing
Others:
(Textile) Mechanical Engineering, Laboratory Configuration and Services, Logistics,
Insurances, Banking and Financing, Consultancy, Human Resources,
Marketing, Software Development, ...
© 2002-2009 DITF-MR Denkendorf,
adopted March 2004 by CEN/ISSS Workshop TEX SPIN (TEXtile Supply Chain Integrated Network) within the
CEN Workshop Agreement (CWA 14948) “Guidelines for XML/EDITEX messages in the textile/clothing sector”
Product
Services
Cross-sectoral
Cross-sectoral
Technology
Customers
& Material Suppliers
Knowledge Methodology
Networking
Knowledge Hyperlinking
ICT
Networking
ICT Hyperlinking
Conception:
Smart Networks
Technology
Organisational
Networking
Organisational Hyperlinking
© DITF Denkendorf – Management Research
16
AVALON – Networking Through a Knowledge-based
Communication and Collaboration Platform
Demand Side/Customers:
Markets, Industrial Partners, Consumers
Markets
C ommuni c a t i on
a nd C ol l a b or a t i on
P l a t f or m Target Products
New Textile Applications and
Textile Reinforced Applications
• T ec h nol og y Med i at or s / I nt eg r at or s
• Res ear c h C ent er s Intermediate Processing
• I T / S er v i c e P r ov i d er s Textile Processing and Composite
C l eani ng / Moni t or i ng S er v i c es Processing
•
• Mac h i ner y / P r oc es s i ng P r ov i d er s
• Med i at or s / A s s oc i at i ons
• ... Processing Value Chains
Fibers
Knowledge–oriented activities
Knowledge
Knowledge
Knowledge Assets (Generation)
Workers
Processes
Communication and
Collaboration Platform
Innovation–oriented activities
Actors Methods
© DITF Denkendorf – Management Research
19
Knowledge-based Communication and Collaboration
Platform
s iittee
eebbs Public
W
W
Area Communication
Coordination
i
iikki
W
W
Community
Area
Cooperation
®
®
toonn
ikk t
EEffi
Internal (TPG)
Area Collaboration
© DITF Denkendorf – Management Research
20
Implemented Methods in the AVALON Project
Innovation Methods
Me
cL
cF
cP
cI
Ma
cQ
…
e
CA
ME
PA
PR
t
FD
ti
er i
A
/ E
ng
al
SS
Ma
Or
na
ge
d er i
men
t
ng
M
IP a
t
e
b )B
A
le
u
d
o
M
(n
itc
a
p
Collaboration Platform
Distributed Knowledge
Workshop:
Applied Collaborative Product Potential Analysis (cPPA)
Introduction
Get a rating:
Multiply the two values and insert it in the diagram
© DITF Denkendorf – Management Research.
26
Collaborative Product Potential Analysis
(cPPA) – Diagram
Product Characteristics
Internal Financial
Competences Foundation
-4
Supply Chain Customer
Partnerships Orientation
Internal Financial
Competences Foundation
Company
-4
Supply Chain Supplier Customer
Partnerships Orientation
Customer /
Service
Competitor
Provider
Internal Financial
Competences Foundation
-4
Supply Chain Customer
Partnerships Orientation
Workshop:
Applied Collaborative Product Potential Analysis (cPPA)
Development leader:
Grado Zero Espace (GZE), Italy
Product idea:
Current orthopaedic support is either a flexible bandage or a rigid
structure. With a hybrid textile incorporating Nitinol wires, a
intermediary solution can be reached.
Marco Giacomelli
Grado Zero Espace
Via 8 Marzo, 8
50053 Empoli, Terrafino (Fi) , Italy
Mail: avalon@gzespace.com
Web: www.gzespace.com
© DITF Denkendorf – Management Research.
32
Knowledge Contributions to cPPA by GZE
Company
Grado Zero Espace
Suppliers
Saes Getters
Customers …
Service
Providers CNR-IENI, d’Appolonia, TEA,
DITF-MR, PE International
Integration knowledge
on virtual innovation
centre methodology SMA filaments Knowledge on FEM
for virtual prototyping
Introduction
Which products in the portfolio of GZE are affected from the new product,
in what way and to what extent?
Describe and model the Value Chain for the SMA product
… … … …
What specific added value can the product offer to you as a potential end-
user? How much are you willing to pay for it?
How will the market probably develop? Could the market disappear and if
yes how long will it last?
What are market entrance / exit barriers? What are the costs to cross
them? (e.g., is retreat possible if assumptions prove wrong and product
is not worth developing?)
2
© DITF Denkendorf – Management Research.
41
cPPA – Financial Foundation – GZE Answers
What market share might be possible? What is the targeted total volume
of sales?
…
2
© DITF Denkendorf – Management Research.
42
cPPA – Customer Orientation – GZE Answers
2
© DITF Denkendorf – Management Research.
43
cPPA – Competition Intensity – GZE Answers
1
© DITF Denkendorf – Management Research.
44
cPPA – Market Potential – GZE Answers
How will the market probably develop? Could the market disappear and if
yes how long will it last?
Constant growth for the last decade (5-10% per year)
Continuous development expected
What are market entrance / exit barriers? What are the costs to cross
them? (e.g., is retreat possible if assumptions prove wrong and product
is not worth developing?)
Low entry barriers, production, sales and distribution channels already exist
1
© DITF Denkendorf – Management Research.
45
cPPA – Environment and Sustainability – GZE
Answers
What are important environmental aspects to be
mentioned (energy consumption, contaminates,
material and process dropout, etc.)?
Material not environmentally dangerous
Optimization of production processes to reduce waste
Energy consumption of processes similar to traditional textile production
How long do you think your new product / process / service will be used?
Will there be continuous improvements and new versions of your
development or will it be of short term interest?
Medical sector long-term interest
High value added product, high complexity continuous improvements and
optimizations necessary
4
© DITF Denkendorf – Management Research.
46
cPPA – Supply Chain Partnerships – GZE
Answers
Who are suppliers? How many are there?
What are past experiences with the suppliers?
Is it possible that a partner leaves your group?
Is a shortage of supply possible?
Current supply chain is already completely developed
Trust between partners is high
Probability that a partner leaves the network is low
Possible substitutes for partners are known and could fill in vacant positions in
short time
Who could be potential partners to bring benefit to the product? What are
past experiences with these partners? Are they crucial?
See above…
6
© DITF Denkendorf – Management Research.
47
cPPA – Internal Competences – GZE Answers
4
© DITF Denkendorf – Management Research.
48
cPPA - Conclusions – GZE Answers
What are the next steps to take? Which areas are still unclear and need to
be further evaluated? How do you counter negative factors?
Concept and prototype development
Optimisation of performance
Certification of products
Internal Financial
Competences Foundation
-4
Supply Chain Customer
Partnerships Orientation
Workshop:
Applied Collaborative Product Potential Analysis (cPPA)
Competitors
Dy
nam en
ic Op
ive
Se
cu o rat
re llab
Co
Ne l
two ua
rki ng
n g l ti l i
Mu
Diasfalisis Ltd.
25 El. Venizelou ave.
Nea Smirni
17123 Greece
Web: www.diasfalisis.com
© DITF Denkendorf – Management Research.
54