LEARNING ACTIVITY 3

EVIDENCE: GADGETS FIGHT

YESSICA CAICEDO
GENERAL DIFFERENCES BETWEEN HP AND TOSHIBA
COMPUTERS

 Both Toshiba and HP produce several families of

laptops catering to the needs of different consumers,
and in general both companies have similar offerings.
However, there are some important differences.
Toshiba's laptop families are very well-differentiated
and serve several niches more closely than HP does,
while HP takes more of a generalist approach.
GENERAL DIFFERENCES BETWEEN HP AND TOSHIBA
COMPUTERS

 In particular, if you want a laptop for heavy-duty

gaming or high-end multimedia, only Toshiba offers
suitable machines, through its Qosmio line. HP's own
high-end laptop family, Envy, is good for general-
purpose high performance but not for hardcore
gaming. Conversely, when it comes to business
computing, although Toshiba offers its Tecra family of
laptops with a focus on sturdiness and security, HP is
the world's leading supplier of laptops to businesses
and has an entirely separate website and series of
laptop families - mostly notebooks , including the
Essential, ProBook and EliteBook lines - to serve the
business community.
 HP
 HP have a dedicated consumer focus team that analyzes customers’ desires. It
then responds to those requirements.
 Recently, they found that there was a large demand for 15-inch and UHD
displays. However, customers did not want the accompanying extra weight or
thickness. This led them to work in conjunction with NVIDIA and include the
MX150 graphics card. The result was a crystal clear display with a tiny 0.07-
inch increase in size.
 Furthermore, they have improved their battery technology. This year, they
introduced the fast charge system — charging the battery to 50 percent in as
little as 30 minutes.
 Customer research also found that 97 percent of laptop users prefer thin bezels.
Or actually, no bezel at all. In response, they created a ‘micro edge display’.
Reducing the bezel size by over 70 percent.
 TOSHIBA

 As they are designed for the business person on the move, the Portege
series is a sturdy machine. It has a magnesium alloy casing, shock-
absorbing body, and a honeycombed build. This increases the
durability and overall strength of these laptops.
 Both the Tecra and Portege laptops include Toshiba’s Easyguard
system. This prevents damage to the critical components from
spillages and dropping.
 Furthermore, Toshiba have improved high-heat performance with
their proprietary cooling system. It has “intelligent” airflow control, a
heat-busting component layout and enhanced air-intake properties.
This design ensures that the laptops do not overheat.
THANKS