Beauty Product Study

L’Oreal Product
Product Category
L’Oreal is a cosmetic giant operating in over 130 countries and proposes a turnover of about 14

billion since the start of this century.

The consistent development of the organization and the offer in the specific market is caused

because of its changed showcasing exercises in the advertising field. The organization contrasts

itself from different organizations in the circle of item design; price; advertising; sales

promotion; website; distribution channel(s).

Global Cosmetic Companies Comparison

The success of Brand L’Oreal lies in the certainty that the organization increasing and expanding

up as linked to the clients contact of several nations across the world which comprise of various

pay ranges and social instances, giving them the fitting item they are deserving of. The

specialized topic of this brand being that it succeeded nearly in each nation that it entered. The

methodologies was differed enough to support it and prevent itself from confining itself in a

solitary nation. It sold its item based on client interest and nation need as opposed to keeping the
item indistinguishable over the globe. It fabricated plentiful number of brands or mammoth

brands dug in to the confined culture and which spoke to an assortment of section of the all

inclusive market as opposed to summing up the brand and eatable in countless culture. L'Oreal

went on to being a neighborhood item in each global market. The brand augmentation of L'Oreal

likewise came in a similar area or a similar portion of market. L'Oreal trusted in developing its

mastery in the fragment it is aware of as opposed to going into a totally new area of market

(Khan, 2013).

Brand system
Advertising

For the advertisement policy, this brand policy is unique as all the celebrities have promoted this

brand due to which it had become more famous and the strategy used for this process is also

different as there are now opting to hire local ones to advertise their brand.

Advertisement progress from 2007 to 2019

Sales promotion

The L’Oreal website not only gives a short presentation of its shifted item includes however it

additionally gives data about the organization history and furthermore about the different item

runs for ladies in the market enhancing it with some extra of "for ladies" sorting it explicitly for

them (Khan, 2013).

Website

For this setup, the website of this brand is most advanced one as providing each and every aspect

of the brand and all the data regarding the organizational history and different items run for this

brand for ladies in the market enhancing it with some extra of "for ladies" sorting it explicitly for

them (Šírová, 2015).

Distribution Channel

A market channel is one of the most significant components in the showcasing of an item. It

terminates the period, space and opening in the market between the purchasers and the item

makers (Kaur et al., 2013).

Marketing Mix

Its marketing mix analyses the brand which covers 4Ps. These strategies help companies increase

their business and accomplish their goals and objectives.

Product Strategy

L’Oreal has wide portfolio of brands under them. It can be well understood by analyzing the

whole portfolio. Under product divisions L’Oreal have several items that are linked with the

beauty products. All these are delivered and improved dependent on client inclinations and

requirements. All of them are available in different sizes and ranges of values (Kaur et al., 2013).
 Product life cycle

Price strategy

It is one of the leading global cosmetic brands. The consumer items division brands are

disseminated in retail channels making it accessible to the mass market. Subsequently they

acquire tremendous benefits from this division. L'Oreal likes to keep up esteem based evaluating

methodologies for a large portion of their items. L'Oréal is attempting to cost the items in India

equivalent to those worldwide by expanding the quantity of stock keeping units. L'Oreal

consistently achieves advancements over their different item divisions accordingly entering the

market with various value levels (Šírová, 2015).

Distribution Strategy

Based on their different product divisions their products are made available to the customers

worldwide. L’Oreal also makes sure they have vast distribution organizations to empower a solid

market presence. They have gained a wide range of organizations worldwide to make increment

their image presence. Throughout the long term, L'Oreal has developed and is currently present
in 130 nations in 5 landmasses. Every one of their items are accessible at retail establishments,

retail outlets, drug stores, salons, beautifiers stores, own image boutiques and even web based

business sites. L'Oreal has its own auxiliary here in India with an assembling plant in Pune with

the most productive dispersion channel and labor force. L’Oreal has trained over 30,000

hairdressers in 300 salons in India in the use of its products. Specially, in India L’Oreal have

occupied spaces in malls and retail stores to popularize and sell their brand.

Promotion strategy

As this brand is recognized internationally, so the strategies used by it for the promotion process

is way different and effective due to which it is recognized all across the globe. This brand has a

solid motto for its promotion that we are here to prove our worth. It has forceful advertising

system as it is the key for their success. Almost all attractive models are their brand ambassador

and also on the other hand the new technique adopted by them has increased a lot (Ashraf et al.,

2015).
References

Khan, S. (2013). L’OREAL MARKET STRATEGY AT CROSSROAD. UNIVERSITY, 93.

Kaur, K., Arumugam, N., & Yunus, N. M. (2013). Beauty product advertisements: A critical

discourse analysis. Asian Social Science, 9(3), 61.

Šírová, V. (2015). Managing Marketing Report On L’oréal Group. CRIS-Bulletin of the Centre

for Research and Interdisciplinary Study, 2015(1), 31-46.

Ashraf, I., Ashraf, F., Azhar, N., & Anam, W. (2015). The Case Analysis of L’Oreal Corp. as

Market Leader. International Journal of Academic Research in Business and Social

Sciences, 5(8), 131-148.